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Pepsi co versus_coca-cola[1]


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Pepsi co versus_coca-cola[1]

  1. 1. By: Brian Maloney, Anthony McDermott, & Meghan Jean-Noel
  2. 2. <ul><li>The recipe for Pepsi, the soft drink, was first developed in the 1890s by a pharmacist and industrialist, Caleb Bradham, who named it &quot;Pepsi-Cola&quot; in 1898 </li></ul><ul><li>Ownership of this company traded hands several times throughout the 1920s and 1930s, and in the early 1960s its product line expanded with the creation of Diet Pepsi and purchase of Mountain Dew </li></ul><ul><li>PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito Lay, Inc. </li></ul><ul><li>As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion </li></ul>
  3. 3. <ul><li>The Coca Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. </li></ul><ul><li>The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. </li></ul><ul><li>The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. </li></ul><ul><li>According to the Annual Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion </li></ul><ul><li>Of these, beverages bearing the trademark “Coca-Cola&quot; or &quot;Coke&quot; accounted for approximately 78% of the Company's total gallon sales </li></ul>
  4. 4. <ul><li>PepsiCo - $68.98 </li></ul><ul><li>Coca-Cola - $65.22 </li></ul>
  5. 5. <ul><li>PepsiCo </li></ul><ul><ul><li>Lowest - $60.32 </li></ul></ul><ul><ul><li>Highest - $71.89 </li></ul></ul><ul><li>Coca-Cola </li></ul><ul><ul><li>Lowest - $49.47 </li></ul></ul><ul><ul><li>Highest - $68.77 </li></ul></ul>
  6. 6. <ul><li>2086 - Bottled and canned soft drinks and carbonated water </li></ul>
  7. 7. <ul><li>Food and Beverage Industry </li></ul>
  8. 8. <ul><li>PepsiCo – KPMG </li></ul><ul><li>Coca-Cola – Ernest and Young </li></ul>
  9. 9. <ul><li>Coke: is the world's #1 beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. </li></ul>
  10. 10. <ul><li>Pepsi Products and Brands include Frito Lay, Tropicana Juice Products, Quaker Brands, and Gatorade. </li></ul><ul><li>Frito Lay Products include Tostitos, Doritos, Lays Chips, and Flat Earth Snacks. </li></ul><ul><li>Quaker Brands include Aunt Jemima, Rice-A-Roni, Near East side dishes, Spudz snacks, and Crisp'ums baked crisps. </li></ul><ul><li>Quaker Breakfast Cereal Brands include, Life, Puffed Wheat, Harvet Crunch,King Vitamin, Quaker Oh's!, Mother's Cereal, and Cap'n Crunch. Gatorade Brands include G2, and Propel Fit Water. </li></ul><ul><li>Pepsi's Soft Drink Brands include Pepsi, Diet Pepsi, Pepsi Max, Mountain Dew, Diet Mountain Dew, Mountain Dew Voltage, Sierra Mist, and Diet Sierra Mist. PepsiCo revenues has annual revenue of $60 billion. Pepsi is the largest soft drink and snack food company in the world. </li></ul>
  11. 11. <ul><li>Coke went public in 1919 under the leadership of Robert Woodruff, they were listed on the New York Stock Exchange at $40.00 per share. </li></ul><ul><li>Pepsi, The stock of its parent company, PepsiCo is traded on the NYSE under the stock symbol PEP. In addition to its parent company, The Pepsi Bottling Group is a separate corporate entity, traded under the symbol PBG. Pepsi went public in 1941. </li></ul>