2. Advert Analysis
The logos for “Mentos” and “Ice Mint” are blue because it suggests
a relaxed atmosphere and it also is the colour of ice which ties in to
the flavour of the gum. It is a darker blue than the background to
stand out more.
The slogan “There
is nothing like a
Mentos kiss” is
used to give the
idea that Mentos
are unique and
that they also give
people the notion
that it may lead to
a romantic
relationship which
appeals to the
human psyche.
This advert is
humorous because it
uses Mentos to
suggest that they
could romantically
propositioned.
The name “Mentos” is used for this product because in
French the word for mint is “menthe”. The Dutch inventors
named it this to sound both exotic and European to sell in
America. The ice mint simply denotes the flavour.
This advert is aimed
at fans of Mentos in
the late teens to
late 20s range.
