What Successful Social Media Looks Like - Let Your Audience Shape Your Campaign
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I think it’s fair to say that Oisin Browne understands Social Media. One look at the Facebook Page or Twitter account of the City Bin Co. will reveal that the company doesn’t have customers as much as raving fans! This is probably one of the reasons that the City Bin Co. has won the Deloitte Best Managed Companies Award 4 times over and has a web presence that would make most big brands weep. In this webinar, Oisin will be talking with me about what successful Social Media actually looks like, and how simply listening not only creates an incredible customer service culture, but also drives Social Media that delivers. Oisin is a passionate and enthusiastic speaker on the subject, and will change the way you think about how you can implement successful Social Media for your business.
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What Successful Social Media Looks Like - Let Your Audience Shape Your Campaign
- 1. Get a Business Online Webinar Series What Successful Social Media Looks Like – Let Your Audience Shape Your Campaign
- 2. Presenter: Ann Halloran Managing Director: In-Tuition Established 1989 Supporting individuals and business owners though • Digital Marketing Programmes • Mentoring Resource site: http://www.get-a-business-online.com http://www.practical-management-skills.com
- 3. Guest Speaker: Oisin Browne Social Media Marketing The City Bin Co. www.citybin.com Read our blog flyingbin.com Watch us youtube.com/thecitybin Like us facebook.com/thecitybin Join us linkedin.com/company/the-city-bin-co.
- 6. XX X X What is Social Media Marketing?
- 7. A Good Place to Begin…
- 8. Social Media Tools of the Trade! Laptop Smart Phone HD Camera Wi-Fi Creativity
- 9. Poll
- 10. Social Media… To be or not to be… To be everywhere To be active To be the fly on the wall To be available To be one click away To be looking for the wow!
- 11. Why Social Media? To say your open for business To build & create brand awareness To control your search engine ranking To engage with your customers
- 12. Questions?
- 13. And for your customers to engage with you
- 14. and your company online…
- 15. What to talk, tweet & blog about…
- 16. What to talk, tweet & blog about… F.A.Q.’s
- 17. What to talk, tweet & blog about… Customer Testimonials
- 18. What to talk, tweet & blog about… Fun Stuff!
- 19. What to talk, tweet & blog about… Tell Your Story
- 20. What to talk, tweet & blog about… Promotions
- 21. What to talk, tweet & blog about… Real Time Social Events
- 22. How it all Works… Plan what you can Create a content calendar Post & share to all your social media sites Embed in your website/blog Invite followers, customers & potential clients to engage Measure the results Repeat the process
- 23. Questions?
- 25. Connect with me ie.linkedin.com/in/oisinbrowne/ Visit The City Bin Co.’s Social Media sites: Read our blog flyingbin.com Watch us youtube.com/thecitybin Like us facebook.com/thecitybin Follow us twitter.com/citybin Join us linkedin.com/company/the-city-bin-co. See us flickr.com/photos/citybin
Editor's Notes
- Hi my name is Ann Halloran, and I set up In-Tuition 25 years ago, having spent about 10 years working in HR and Learning Management.In my consultancy business, I have been fortunate to work with people across all sectors, from multinationals to government bodies to small businesses.I help them plan and manage the learning and development of their staff, and I run programmes on management and leadership skills.I have always been fascinated by how some workplaces just seem to get it right
- Thank you Ann and hello EverybodyMy name is Oisin Browne and I’m the Guy behind the Social Media at The City Bin Co. Today I’m going to give you’re a brief backgound about The City bin Co’s Social Media Story. How we view Social Media. Why should you and you company be on Social media.Also talk about the importance of customer engagment on these platforms. What to talk, tweet and blog about and most importantly how it all works.
- I have worked with The City Bin Co. since 1998 starting out on the back of the bin lorry where I worked for 4 years, and then iin selling, customer service and marketing. This has left me with a deep understanding of the company's culture, values and mission which compliments my skills in applying and growing The City Bin Co. Brand online. Outside of this, I write a business column for the Galway advertiser called DTMB, I blog for The Huffington Post. I’m a founder of the Business Motivation Group and Author of ‘The Binman’s Guide to Selling’ to be released in May of this year.
- To have a basic understanding of Social Media Marketing we only have to remove the last to words.To be Social you have to interact with interesting and engaging contentThis picture is a great example of social media 400 years ago. People didn’t just like and follow each other. They had conversations.The key word is Social.
- With strengths in Marketing, branding and PR, The City Bin Co. has always been good at communication with customers, so so to take the leap over to social media wasn’t to hard. A little under a year ago the newly formed marketing team at The City Bin Co. was given the task to build and develop a social media platform and go into the engaging world of online videos, posting pictures, tweeting, liking, following & blogging. Not an easy task, we thought about who would want to engage with a waste collection company. What does a waste company make videos about? What do we post on line? Why would anyone or our customers want to connect with us? 1. The first step that we took was to read David Meerman Scott’s book, “The new rules of Marketing and PR’. David is a global expert in SM and PRThen, I simply applied the tips that we came across in the book step by step.we started our blog ‘The Flying bin’ using the blogger platform. The Blog is like a newsletter, It holds all the social media platforms in place. This is the company NewsRoom. When you are in the Socia Media Role you are a Journalist. Reporting for your brand, telling the brand story and recording the day to day stories growing your brand awareness and sales.3. Then we started on by one our social media channels. Just like TV..4. We embedded our Social media channels on our website. So our customers and potential customer knew we are online. ( not just a small button we deciciated a good chuck on the websiteWith in the last year since starting in this world of Social Media The City Bin Co. has grown it’s youtube channel by 25000 organic views or Facebook has over 5000 organic Likes and our blog has over 10,000 impressions on 30 blogs. So how did we do this…
- Every trades man needs the right tools for the job and Social Media is no different. Go thru the tools Poll…
- PollYou can’t be everywhere.The best practice when satrting Social Media is to see where your main audience is online. Pick one or two platforms and master them.
- Shakespear is a fantastic example of somebody who would have been great at social media..For The City Bin Co. it is to BeTo Be Everywhere your customer is or could be. The longer it takes for your own client to find you, there is a high likelihood that your competitors will find themTo Be Active where your customers are To be the Fly on the wall. Years ago before the time of WWW. Businesses would have paid a high prize to be a fly on the wall when customers were talking about them or their products. It empowers you to be active in reaching out to customers and answer feedback negative and feedbackTo Be available.. Always… Social media is not part time. Nothing is more frustrating than being in a queue that doesn’t move or phoning a number unanswered.To be one click away from the checkout.To be looking for the WOW Moments in these online engagements and turn them into content
- To Say your opened for business:You can be geographically bigger than you actually are.To build and create brand awareness: Increasing your reach by activities such as video blogging, educating to communities that become you fans and supporters To Control SE Ranking: Google, Bing and Yahoo rang social media sites high. By being active on Social media you can own the top resultson these Search engines. For individuals ( Sales) LinkedIn To engage with your Potential cients and customers. If you are waiting in a dentist waiting room Old newspaper or the the ecomonist from 2009… And by engaging with your customers and keeping it current..
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- Real time Social events: Introduce the ideaWe were Recycling Partner at the Volvo Ocean Race. To get the best out of our involvement we decided to do a video Blog of the events. We would film and edit on location and send the guys at the Volvo Ocean Race Galway facebook page the link to the videos that were posted on our YouTube channel. The videos were happening in real time. In some cases the events were not finished and we’d have a snapshot summary of the atmosphere posted online. During the Volvo Ocean race our YouTube views grow by 6000 in 14 days and our Facebook by 1500. Our videos with our branding were shared by numerous local and national media during the event.
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- Social Media Marketing does work. It does take time. So grab it by the horns and run with it. The city Bin Co. had a sensational first year in the social media worldAnd this year will be no different. We have exciting campaigns and project coming up over the next 6 months.. Please link up with us in the wonderful online world of Social media as these are unveiled though out 2013