A workshop presentation for SBECON 2015 April 1, 2015 Texas A&M - Commerce

1. Utilizing YouTube in
Small Businesses
SBECON 2015

2. http://online.collin.edu
Ann Blackman Ben Miro

3. Why Use Video To Promote Your Business?

4. Just the facts ….
 Over 6 billion hours of video are watched each month on YouTube
 Mobile makes up more than 25% of YouTube’s global watch time ….
 That’s more than 1 billion views a day
 YouTube reaches more US adults ages 18-34 than any cable network
 75% of C-Suite Executives watch work related online video on business related
websites at least weekly
http://dcdagency.com/video-marketing-must-2014-marketing-strategy/?utm_source=ReviveOldPost

5. What Kind of Videos Do I Need?
An Introduction/ Overview Call to Action

6. What Kind of Videos Do I Need?
1. An Introduction/ Overview
3.Tips and Tutorials
 Tie Interfacing Quick Reference Video
 Stampin' Up! Envelope Punch Board Matchbox
2. Call to Action
4. Testimonials
 Summerset Gas Grill from Premier Grilling

7. Creating a plan

8. How Do I Get Started?
Tips/ demo on how to use your phone …..
A video can actually be a slide show:

9. Video Best Practices
 Lighting
 “3-Point” Lighting Technique
 Be Experimental
 Sound
 If possible, double track.
 Length
 Generally, shorter and pithier: The Better
 Content is key!
 Above all, keep your production focused on the content and strive to engage your
viewer. Build a story around your business or product.
 Create and maintain a “digital archive” in order to re-use assets in the future

10. Get The Most Out of YouTube
 Keyword Optimization
Title
 Tags
 Annotations
 Playlists
 Connecting to other social media platforms
 FindItNowDFW

11. You Get What You Pay For
 Value of using the pros
 Learn about local educational resources: Project-Based Tech Learning

12. Lights, Camera, Action!
 Go ahead and just try …..