Technological progress has erased obstacles between people and their desires. The document proposes a container for food equipped with a heating system that can be activated by SMS. This would provide a self-contained, time-saving, mobile, and affordable way for people to implement proper nutrition in their modern lives. It would come in different sizes and models, and offer automatic features, free charge, repair, and consultation services.

1. Innovation
Inside

2. Technological progress
literally erased obstacles
between a man and his desires
InnovationInside
One SMS, one pressing of the button replaces a
lot of human movements and makes the whole
world convenient for you

3. P R O B L E M
3
InnovationInside
How to implement a
proper nutrition in our
modern lives?

4. I D E A
4
Creation of a special container for food
equipped with a heating food system
which can be activated by one SMS
InnovationInside

5. • Self-contained
heating
• TIME saving
• Mobility
• Affordability
• Different sizes
• Different features
(waterproof / shatterproof)
• Feedback from the
container
• Automatic self-timer
• Free charge
• Free consultation
• Repair department
I D E A
InnovationInside

6. InnovationInside
32%17%
19%
10%
7%
unhealthy
minimum
HEALTHIMPACT
healthy
maximum
Meals at home
15%
Cafes
Canteens
SmartMealShell
Fast Food
Microwave
Pizza/Sushi
TIME
C O M P E T I T O R S

7. InnovationInside
Product Time Microwaves Autonomy Simplicity in
use
Price
Launch Box
5-7 $ 30
Warming
containers 15-20 $5 +$100
Dining out
30-60
$10-50
Electric
heating
containers
(Crock-Pots)
20-60 $200
C O M P E T I T O R S

8. • Students
• Office
• Tourists
• Sportsmen
• People who care about their health
8
InnovationInside
T A R G E T A U D I E N C E

9. 9
Heating system
Saves time
No queues
No waiting
InnovationInside
WHY LAUNCH BOX?

10. Innovation
Inside