Mobile Phones & Accessories Business

Mobile phones & accessories 1
mobile phones & accessories 2Targeting Market
Mobile Phones are dedicated to providing services to those who
want it and mostly need it. Located in the New Jersey areas are
colleges, professional teams and high schools. Another target
would be the elderly which is 65 and older.
Two different groups of older Americans emerge. The first
group (which leans toward younger, more highly educated, or
more affluent seniors) has relatively substantial technology
assets, and also has a positive view toward the benefits of
online platforms. The other (which tends to be older and less
affluent, often with significant challenges with health or
disability) is largely disconnected from the world of digital
tools and services, both physically and psychologically.
(Smith, Aaron)
Our goal is to make sure that everyone has what they need to
feel comfortable and good about themselves. Having access at
your fingertips is the only way to be in this rapidly increasing
world of technology. Unique Benefits1
The most unique benefit that we will offer is a week long class
that teaches those how to use the new modern day cellular
phones. Another benefit would be to ensure those who are too
busy to look after their loved ones. Mobile Phones will make
sure that the elderly will have what they need to accommodate
them. We will provide a since of peace to our customers. Many
of the elderly in any area do not have a cellular phone because
they do not know how to use one. Today just about everything
can be ordered on line and via your mobile phone. For
example: Starbucks have a new app that allow its customers to
order and they will deliver to your front door. We will also
provide to elders who aren’t mobile, a home visit to show them
how to use the phone. This service will be based on a certain
criteria. Based on personal research, many people have a hard
time switching from the android system to the iPhone system.

Our Company will provide the assistance for the cross over.
Customers will also have the option to accumulate points with
each purchase. The points will provide options to choose from,
like $20 off coupon or a buy one get one item half off. There
will also be discounts for new customers. The company will
participate in food drives, and those who help with any
community service which we are conducting will receive a 10%-
20% discount.
References
Smith, Aron, (April, 3, 2014) Older Adults & Technology Use.
Retrieved from
http://www.pewinternet.org/2014/04/03/older-adults-and-
technology-use/
Source U.S. Census Bureau: State and County QuickFacts. Data
derived from Population Estimates, American Community
Survey, Census of Population and Housing, County Business
Patterns, Economic Census, Survey of Business Owners,
Building Permits, Census of Governments
Last Revised: Tuesday, 08-Jul-2014 06:44:58 EDT
http://quickfacts.census.gov/qfd/states/34/3407600.html
Page | 1
Products/Services
Our organization is striving to provide a wide variety of
affordable mobile phones and accessories to the
telecommunications users of the world.
Inventory of phones will include newer model Smart phones,
mobile phones with sliding keyboards, flip phones, and mobile
phones with large numbers. We will offer products from
different manufactures such as, but not limited to Apple,
Samsung, LG, Nokia, HTC, Google, Amazon, Blackberry,
Kyocera, and Motorola. We will offer accessories including but
not limited to head phones, ear buds, data cables, auxiliary
cords, memory cards, memory card readers, wall and car

chargers, mobile protective cases and screen covers/guards, etc.
Our organization will offer the option of insurance for the
mobile phones, solely. There will also be a limited warranty on
the accessories.
Our in-store customer will be able to order merchandise if
products are not available in store. Online customers will
receive the merchandise in a timely manner.
Cost/Availability
Our mobile phone prices can range from $49 and up. Prices on
accessories will range from $10 and up.
Our organization will hold certain limited promotions and sales
in accordance with service providers.
Market/ Competition
Our organization will be in completion with online moguls like
Wirefly.com, Cellular Outfitter.com, and Everbuying.com. The
market for mobile phones is continuously growing every year
and at a great rate. Zdnet.com reported that Nokia shifted
8.8million Luminas in the third quarter of 2013, which meant a
40% year on year increase and a nearly a 20% surplus quarter
on quarter.
Mobiforge.com reported that as of June 2013, 93.5% of the
world’s population has a mobile phone plan. In the same report,
as of June 2013, 110% of the United States has a mobile phone
plan of some sort.
The ending conclusion is that the mobile phone business is a
very lucrative business.
References
http://mobiforge.com/research-analysis/global-mobile-statistics-
2014-part-a-mobile-subscribers-handset-market-share-mobile-
operators?mT#topmobilemarkets

http://www.zdnet.com/nokia-sells-8-8-million-lumias-but-sales-
flat-despite-us-spike-7000022553/
http://www.wirefly.com/

Business Idea
The business idea considered in the present situation is
the idea of selling mobile phones to customers. This business
idea is a very important and effective business idea as the
organization is likely to make sure that it is working for the
purpose of ensuring that positive results are achieved by the
organization over a period of time. The idea is likely to provide
better results to organization.
Products or Services Offered
The organization is engaged in offering various kinds of
mobile phones to customers. The mobile phones will range from
key pad phones to smart phones. Organization will also be
selling various mobile accessories. Mobile accessories provided

by the organization include accessories such as headphones,
earphones, data cable, memory cards, card readers etc. Mobile
covers and mobile screen guards are also sold by the
organization to customers.
Location of Organization
The organization will be offering products to customers
through both ways. Organization has an online store as well as a
physical store (Delaney, 2013). The physical store of the
organization is located in New Jersey and the organization has a
website for selling its products to customers online. In online
website, the customers can book their order and select the
method of payment of money. Customers can make payment of
funds to organization either through cash mode or they can also
make payment through online mode.
Both the methods adopted by organization for accepting funds
are secure modes. Organization has ensured that it is working
for the purpose of protecting the interest of customers. There
are no security issues for the customers regarding payment of
money to be made by them at a particular period of time. The
delivery of products made by organization is also quick.
Marketing Opportunity
At the present time, there are various people in the country who
are looking forward to make sure that they make purchase of
mobile phones. On regular basis, new mobile phones are being
launched in the country. Demand for mobile phones is also
increasing at a continuous rate. This thing has resulted in the
situation that the organization definitely has better market
opportunity regarding business.
Trends Favorable

The trends in mobile industry are definitely favorable for the
organization. In relation to trends in mobile industry, it is
provided that there are 5 billion mobile phone users around the
world. At the present time more than 90% of social interactions
in the country are carried out through mobile phones. In year
2013, there were 134 units shipping in the United States of
America. This figure is a growth of 9% in retail volume over a
period of previous year. These trends are positive for the
organization and organization is likely to generate better results
in time to come.
Market Growth
There has been continues increase in demand of mobile phones
and increase in retail volume (Steel, 2006). This shows that
market is growing. In the year 2014, the mobile phone data
traffic has increased by level of 2 times. There is a situation
that the organization is likely to make sure that it works for the
purpose of ensuring that it increasing sales of its products by
way of marketing for the purpose of achieving better revenue
and profitability at a point of time in the future without much
trouble.
References
Steel, J. (2006). Perfect Pitch: The Art of Selling Ideas and
Winning New Business. John Wiley & Sons.
Delaney, D. (2013). New Business Networking: How to
Effectively Grow Your Business Network Using Online and
Offline Methods. Que Publishing.

Breakeven AnalysisBreakeven AnalysisEnter your company
name hereCost DescriptionFixed Costs ($)Variable Costs
(%)Variable CostsCost of Goods Sold0.0%Inventory0.0%Raw
Materials0.0%Direct Labor (Includes Payroll Taxes)0.0%Fixed
CostsSalaries (includes payroll taxes)$ -Supplies$ -Repairs &
maintenance$ -Advertising$ -Car, delivery and travel$ -
Accounting and legal$ -Rent$ -Telephone$ -Utilities$ -
Insurance$ -Taxes (Real estate, etc.)$ -Interest$ -
Depreciation$ -Other (specify)$ -Other (specify)$ -
Miscellaneous expenses$ -Principal portion of debt payment$
-Owner's draw$ -Total Fixed Costs$ -Total Variable
Costs0%Breakeven Sales level =0
Breakeven Sales Level =
Total Fixed Expenses/ ((100%-Total Variable Exp%)/100%)
Total will be calculated automatically.
Total will be calculated automatically.
Notes on Preparation
You may want to print this information to use as reference later.
To delete these instructions, click the border of this text box
and then press the DELETE key.
Using figures from your Profit and Loss Projection, enter
expected annual fixed and variable costs.
Fixed costs are those that remain the same regardless of your
sales volume. They are expressed in dollars. Rent, insurance
and real estate taxes, for example, are usually fixed.
Variable costs are those which change as your volume of
business changes. They are expressed as a percent of sales.
Inventory, raw materials and direct production labor, for
example, are usually variable costs.
Under the variable expenses column, use whole numbers as a
percentage, not decimal numbers. For example, use 45%, rather

than .45%.
For your business, each category of expense may either be fixed
or variable, but not both.
Suggestions
You may want to print this information to use as reference later.
To delete these instructions, click the border of this text box
and then press the DELETE key.
The categories of expense shown above are just suggestions.
Change the labels to reflect your own accounting systems and
type of business. Breakeven is a "big picture" kind of tool; we
recommend that you combine expense categories to stay within
the 22 lines that this template allows.
One of the best uses of breakeven analysis is to play with
various scenarios. For instance, if you add another person to the
payroll, how many extra sales dollars will be needed to recover
the extra salary expense? If you borrow, how much will be
needed to cover the increased principal and interest payments?
Many owners, especially retailers, like to calculate a daily
breakdown. This gives everyone a target to shoot at for the day.
MGT 301 Team Project— Feasibility Plan
Welcome to your team project. Over the course of the next 8
modules you and your team will
develop a Feasibility Plan for a new business venture. A
feasibility plan is an evaluation and
analysis of a potential new business venture idea and is similar
to a business plan. A feasibility

plan asks two questions of a potential venture:
Your instructor will assign you to teams the first week of class.
Once you have been assigned
to a team, please introduce yourself and exchange contact
information.
Group discussion boards: In the Course Home menu, a
discussion board has been created
for each group that only the members of that group (and the
instructor) can access. Group
members can use this discussion board to communicate and
share files, although a
collaboration tool such as Google Docs may also be beneficial.
Group members should
exchange contact info and establish how they will communicate
with each other as soon as
possible. Team Project assignments posted to these boards will
not be graded. Team Project
Assignments must be posted to the corresponding discussion
board located within the module.
Be sure to review the information below on specific assignment
guidelines and scoring rubric.
Module 1— Venture Idea and Need/Opportunity
Your first team task will be to brainstorm a new venture idea
and describe the market
opportunity. Think of yourselves as entrepreneurs seeking to
take an idea and making it into a
feasible opportunity that will generate revenue.

What products or services are being offered? Where is it located
(bricks/mortar/online/both)?
Describe the market opportunity. What trends are favorable to
the venture? Is the market
growing? Keep in mind you should not assume that the reader is
familiar with your
product/service, so be sure to explain and describe it carefully.
Your instructor will need to
approve your idea before moving forward.
NOTE: Keep in mind as you complete each task of the
feasibility plan that the end result will be
a prepared professional plan. You and your team will take all
the information gathered and
combine it into one organized and professional document
representing a business plan.
Each team must submit their venture idea and market
opportunity to the appropriate course
Discussion Board no later than Sunday 11:59 PM EST/EDT of
Module 1.
Elements Criteria Points
Idea and
Topic
s it located (bricks/mortar/online/both)? Describe the
market

opportunity.
that the reader
is familiar with your product/service, so be sure to explain and
describe it
carefully.
50
and achievability. 20
Writing
-level writing
mechanics including
grammar, tense and spelling.
and citation of
sources as needed.
30
Total 100

Module 2 — Value Proposition
When developing your new venture idea, it is important to
develop your value proposition. What
is a value proposition? A value proposition is a feature that
makes your product/service
attractive to customers and in return will generate revenue.
Click here to learn more about value
propositions.
Describe your product/service; consider cost, performance, what
needs does your idea fill in the
market, availability, service, etc. Your team’s value proposition
must convey the value of your
product/service.
Each team must submit their Value Proposition to the
appropriate course Discussion Board no
later than Sunday 11:59 PM EST/EDT of Module 2
Value
Proposition
consider cost,
performance, what needs does the idea fills in the market,
availability,
service, etc.
demonstrated

value.
50
product/service value. 20
Writing
-level writing
mechanics
including grammar, tense and spelling.
and
citation of sources as needed.
he appropriate thread.
30
Total 100
Module 3 —Target Market and Unique Benefits
Most ventures address either a consumer market or a business
market. Consumers markets are
characterized by demographics, psychographics, and even social
status. Business markets are
characterized mainly by industry. Your team will need to decide
what target market your new
venture idea addresses and then research your target market.
When developing your target market, you need to also consider
the unique benefits of your
product/service. What unique benefits does your product/service

offer your target market? Think
beyond best quality or good service.
Each team must submit their target market and business
venture’s unique benefits to the
appropriate course Discussion Board no later than Sunday 11:59
PM EST/EDT of Module 3.
Target
market
product/service.
50
R
market and benefits. 20
http://www.mindtools.com/CommSkll/ValueProposition.htm
Writing
-level writing
mechanics
including grammar, tense and spelling.
and

citation of sources as needed.
30
Total 100
Module 4— Review
Begin to organize and build your final feasibility plan proposal.
Take the information and
feedback from the past three weeks and begin to develop your
document with your team.
Module 5 —Competitive Analyses, Financial and Profitability
For this assignment, your team will begin to analyze your
market further and conduct a
competitive analysis. Your sustainable competitive advantage is
to understand how well you
know your market and understand your competition.
Your team this week will have several tasks:
1. Prepare a descriptive matrix describing the major competitors
to the product/service you
have presented. Consider direct, indirect, substitutes, and future
competitors. What are
their strengths and weaknesses? For example, a direct
competitor of Coca Cola is
Pepsi, and an indirect competitor is Snapple.

2. Choose at least two competitors and one indirect competitor.
Compare and contrast to
your idea. Research how strong your competitors’ brand loyalty
is and would consumers
switch to your idea. Obtain recent advertisements of your
competitors and explain the
advertisements’ position. Include images of these
advertisements. Explain how you
would differentiate your advertising.
3. Prepare your break-even analyses. A break-even analysis lets
you know when your
business will be able to pay the bills and make a profit. You
may use SCORE’s template.
Each team must submit their Competitive Analyses to the
appropriate course Discussion Board
no later than Sunday 11:59 PM EST/EDT of Module 7.
Competitive
Analysis
1. Prepared a descriptive matrix describing the major
competitors and
considered direct, indirect, substitutes and future competitors.
2. Chose at least two competitors and one indirect competitor
and compared
and contrasted.

3. Researched how strong the competitors' brand loyalty is, and
presented an
argument to why consumers would switch to your brand.
4. Obtained a recent advertisement of your competitors and
explained the
advertisements' position and included images of these
advertisements.
5. Explained how you would differentiate your advertising.
6. Prepared your break-even analyses.
50
Research
positioning and
differentiation.
20
http://www.score.org/sites/default/files/Breakeven%20Analysis
_1.xls
Writing
-level writing
mechanics including
grammar, tense and spelling.
Used the APA guidelines for writing style, spelling, grammar,

and citation of
sources as needed.
30
Total 100
Module 6— Conclusions and Plan Preparation
You should now have the necessary components of your
feasibility plan completed. It is now
time to offer your conclusion about the information you are
presenting and if the new venture
idea can be a success. This may also include what the next steps
would be, such as developing
a business or marketing plan.
Module 7 — Submit Final Feasibility Plan
Submit your team’s new venture idea feasibility plan.
Assemble your feasibility plan in one document with the
following sections:
1. Cover Page, include the following:
a. Name of your venture
b. Name of the individuals on your team
c. Date

2. Table of Contents
3. Description of your new venture business idea
4. Opportunity and Needs
5. Value Proposition
6. Target Market
7. Unique Benefits
8. Competitive Analysis
9. Financials and Profitability
10. Conclusion
11. References
Make sure to include images, graphs, etc., when necessary.
Each team must submit their Feasibility Plan to the appropriate
course Dropbox and Peer
Review Discussion Board (in Module 8 menu) no later than
Sunday 11:59 PM EST/EDT of
Module 7. (This Dropbox basket is linked to Turnitin.)
Module 8 — Peer Review
Read and comment substantially on at least one team’s
feasibility plan. Make recommendations
and suggest direction. Must be at least at least 200 words in
length in order to receive credit.

Each team member must submit a Peer Review to the
appropriate course Discussion Board no
later than Sunday 11:59 PM EST/EDT.
Vocabulary List
Feasibility Plan:
An analysis and evaluation of a proposed business idea to
determine if it (1) can become an
opportunity, (2) has feasible cost, and (3) will be profitable.
Venture:
Start-up or existing small business entity developed with the
intent of profiting. Many ventures
will be invested in with the expectation of the business bringing
in a financial gain for all
investors.
Market Opportunity:
Newly identified need, want, or trend that a company can
capitalize on because it is not being
addressed by the competitors.
Value Proposition:
A promise of value to be delivered to the customer in exchange
for monetary payment. A

feature that makes your product/service attractive to customers
and in return will generate
revenue.
Indirect Competitor:
Competition among businesses that sell or produce similar
products, or products that fulfill
similar needs. For example, two car rental agencies in the same
location are direct competitors,
but the bus service in the same location would be considered an
indirect competitor.
Break Even Analysis:
Used to determine when your business will be able to cover all
its expenses and begin to make
a profit.
Differentiation:
Making a product more attractive by contrasting its unique
qualities with other competing
products. Used to leverage market opportunity.
NOTE: These definitions have been taken and modified from
either Investorwords.com or
businessdictinary.com. Both of these web sites are great

resources to look up business terms.
Take advantage of this when applicable.
Scoring Rubric
Criteria
Not Attempted
(Criterion is
missing or not in
evidence)
Unsatisfactory
(does not meet
expectations;
performance is
substandard)
Basic
(works towards
meeting expectations;
performance needs

improvement)
Proficient
(meets
expectations;
performance is
satisfactory)
Exemplary
(exceeds
expectations;
performance is
outstanding)
Includes a clear and concise
description of a new business
venture idea and examines in
detail opportunities and
consumer needs it will fill.
0-5 6 7 8 9-10
Value proposition outlines
clearly the features that make
the product/service attractive
to customers, and proves the
idea will generate revenue.
0-5 6 7 8 9-10
Addresses the type of target

market and describes in detail
the types of consumers that
will be targeted. Offers and
lists unique benefits of the
idea.
0-11 12-13 14-15 16-17 18-20
Conducts a competitive
analysis representing both
direct and indirect
competitors. Explains in detail
the difference between the
competitors chosen.
Compares and contrast each
competitor to the new
business venture idea and
provides images of recent
competitive advertising with
descriptive explanation of
advertising strategies.
0-11 12-13 14-15 16-17 18-20
Prepared a basic break-even
analysis and provided a
summary of the data.
0-5 6 7 8 9-10
Provide a detailed conclusion
of the new venture idea and if
it is feasible.
0-5 6 7 8 9-10

Included a reference page 0-1 2 3 4 5
Included a cover page 0-1 2 3 4 5
Presentation of plan is
professional, organized,
spelling and grammar is at the
college level, and contains all
the necessary sections listed.
Plan is at least 5 pages or
more.
0-5 6 7 8 9-10

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