very important ppt and will give you a complete picture of Indian Rural Scenario and Government policies

2. “India lives in villages and its
true spirits lives in rural area”
– Mahatama Gandhi

3. Rural economy
Farm Activity
Forestry
Livestock
Agriculture
Fisheries
Non Farm Activity
all economic activities viz., household and non-
household manufacturing, handicrafts, processing,
repairs, construction, mining and quarrying,
transport, trade, communication, community and
personal services etc. in rural areas
WHAT ARE THE COMPONENTS OF RURAL ECONOMY?

4. DistriDistribution of different commercial business opportunities present in rural sector apart
from Agriculture

5. Strategies for Developing Rural
Economy
1. Agriculture Promotion

6. Support to Agriculture
• Gramin Bhandaran Yojana
• Banking support loan facility and Crop Insurance
• Subsidy on Fertilizer, Solar Pump,and Machinary.
• MSP provision and elimination of middle man system.
• Discouraging local Money lenders
• Online and 24*7 toll free support to farmers by ICAR
• Pradhan Mantri Fasal Bima Yojana
Uniform premium of only 2 per cent to be paid by farmers
for Kharif crops
1.5 per cent for Rabi crops.
 Commercial and horticultural crops will be 5 per cent

8. Main aim: Developing village economy
Rural
Economy
Development
Local
Governance
Globalization
2 Opposing But Equal Forces

9. Rural
Economy
Development
Local
Governance
Globalization
Collapse
Main aim: Developing village economy

10. Rural
Economy
Development
Local
Governance
Globalization
Collapse
Main aim: Developing village economy

11. Main aim: Developing village economy
Rural
Economy
Development
Local
Governance
Globalization
2 Opposing But Equal Forces
• We need both of them in equal measure for overall holistic development of the village economy.
• Government needs to work in tandem with the people

12. Textile promotion
• India is famous for its textiles.
• Places like Tirupur and Ludhiana are now export hubs for textiles.
• India’s Handlooms and Handicrafts are famous throughout the world
Why?
In the world, India is
•The largest producer of Jute
•2nd largest producer of Cotton
•2nd largest for Silk
•2nd position for Cellulosic fiber/yarn, and
•2nd largest producer of synthetic fiber /yarn
Indian T&C Industry to reach US $ 100 Billion by 2018
Ministry of Textiles working to rejuvenate the sector .
Source: Confederation of Indian Textile Industry (CITI) Estimates

13. Promoting Ayurveda and
traditional medicine
• There is a huge demand of herbal cosmetics,
natural medicines and remedies in both India
and abroad because of increased awareness
about the ill effects of allopathic medicines

14. PROMOTING SHG
• National Rural Livelihood Mission (NRLM)
• Swarn Jayanti Gram Swarojgar Yojna
• National Bank For Agriculture & Rural
Development (NABARD) schemes.
• Companies CSR
• RRBs and PSB priority sector lending schemes.

15. MEDIA and COMMUNICATION
• Companies can either go for the traditional media or the
modern media or an effective combination of both.
• The traditional media include melas, puppetry, folk theatre etc.
while the modern media includes TV, radio, and e chaupal.
• LIC uses puppets to educate rural masses about its insurance
policies.
• In between such shows, the lights are switched off and a torch
is flashed in the dark(Eveready’s tact).

16. ENERGY SOLUTIONS
• DEEN DAYAL UPADHAYA GRAM JYOTI YOJNA
• BACHAT LAMP YOJNA
• Jawaharlal Nehru National Solar Mission
• Biogas promotion and other renewable
schemes.

17. Training Programs and Education
• Training program conducted by MSME
• NSDC
• Pradhan Mantri Kaushal Vikas Yojana
• Deen Dayal Upadhaya Gramin Kaushal Yojna
• Mid day meal provision in school
• Night class provision

18. Promotion of Skill based
jobs
• FLORICULTURE
• PACKAGING
• BIOTECHNOLOGY
• ORGANIC FARMING
• PISCICULTURE
• APICULTURE
• RECYCLING BUSINESS
• FOOD PROCESSING

19. INFRASTRUCTURE DEVELOPMENT
• Pradhan Mantri Awas Yojana (PMAY)
• Pradhan Mantri Gram Sadak Yojna
• Deen Dayal Upadhaya Gram Jyoti Yojna
(DDUGJY)
• Swaksha Bharat Abhiyan

20. Empowerment Schemes
• Mahatma Gandhi National Rural Employment
Guarantee Act
• Pradhan Mantri Jan Dhan Yojana
• Pradhan Mantri Jeevan Jyoti Bima Yojana
• Pradhan Mantri Suraksha Bima Yojana
• Sukanya Samridhi Yojana (Girl Child Prosperity
Scheme)