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BY: ANJU GAUTAM
Research Scholar
Research is systematic method consisting :
 Identification of the problem
Formulating a hypothesis
Collecting facts and data
Analysing the facts
Reaching to certain conclusion towards the concerned problem.
 Research methods are used for conduction of research.
 The methods are used by researchers in performing research
operations.
 It relies on empirical evidence.
 It utilizes relevant concepts.
 It consists of statistical techniques.
 It evaluates the accuracy of the result obtained.
According to Tyler (1963)
“ Measurement is assignment of numerals, according to
rules”.
According to Nunnally (1970)
“Measurement consists of rules for assigning numbers to
objects in such a way as to represent quantities of attributes”.
Nominal
scale
Ordinal
scale
Interval
or equal
interval
Scale
Ratio
Scale
 Nominal scale is the lowest level of measurement.
 In nominal measurement numbers are used to name, identify and
classify person, objects or groups.
 In this scale of measurement two groups are never equivalent .
 There is no order of magnitude to the categories.
 Example : A sample of persons being studied may be classified as :
-Based on religion ( hindu , muslim,sikh etc)
-On the basis of sex
-Rural or Urban
 Addition , subtraction , multiplication and division are not
possible.
 It is most elementary and simple.
 The second level of measurement .
 Ordinal means “order”.
 Rank orders represents ordinal scales.
 Frequently used in research relating to qualitative phenomena.
 Ordinal measures have no absolute value and the real differences
between adjacent rank may not be equal.
 Example : - Greater than or less than
- Rank first second third
 The drawback of ordinal measurement is that ordinal
measures are not absolute quantities, nor do they convey that
the distance between the different rank value is equal.
 The third level of measurement.
 It includes all the characteristics of the nominal and ordinal
scales of measurement.
 It is numerically equal distances on the scale indicate equal
distances in the properties of the objects being measured.
 The units of measurement is constant and equal.
 It is the highest level of measurement.
 It has all the properties of nominal, ordinal and interval scales of
measurement.
 It has an absolute zero or true zero point.
 The ration scale is that the ratio of any two numbers is
independently of the unit of measurement. It can meaningfully
equated.
 Example : 16:28 is equal to 4:7
 An absolute zero is said to exist when nothing of property
being measured exists.
 For example : if a psychologist wants to asses shyness on a
scale from 0 through 5, it is very hard to define what it means
for a person to have absolutely no shyness.
Types of scale Magnitude Equal interval Absolute zero
Nominal No No No
Ordinal Yes No No
Interval Yes Yes No
Ratio Yes Yes Yes
o Singh .A.K. (2008). Tests , Measurements and Research Methods in Behavioural
Sciences.( 6th Ed). Patna: Bharati Bhawan Publisher. Pg 3- Pg 11
o Kothari.C.R. (1990). Research Methodology : Methods and Techniques. (2nd ED).
Jaipur: New Age International Publishers. Pg 1-pg 9
Thankyou

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Scales of measurement (1)

  • 2. Research is systematic method consisting :  Identification of the problem Formulating a hypothesis Collecting facts and data Analysing the facts Reaching to certain conclusion towards the concerned problem.
  • 3.  Research methods are used for conduction of research.  The methods are used by researchers in performing research operations.  It relies on empirical evidence.  It utilizes relevant concepts.  It consists of statistical techniques.  It evaluates the accuracy of the result obtained.
  • 4. According to Tyler (1963) “ Measurement is assignment of numerals, according to rules”. According to Nunnally (1970) “Measurement consists of rules for assigning numbers to objects in such a way as to represent quantities of attributes”.
  • 6.  Nominal scale is the lowest level of measurement.  In nominal measurement numbers are used to name, identify and classify person, objects or groups.  In this scale of measurement two groups are never equivalent .  There is no order of magnitude to the categories.  Example : A sample of persons being studied may be classified as : -Based on religion ( hindu , muslim,sikh etc) -On the basis of sex -Rural or Urban
  • 7.  Addition , subtraction , multiplication and division are not possible.  It is most elementary and simple.
  • 8.  The second level of measurement .  Ordinal means “order”.  Rank orders represents ordinal scales.  Frequently used in research relating to qualitative phenomena.  Ordinal measures have no absolute value and the real differences between adjacent rank may not be equal.  Example : - Greater than or less than - Rank first second third
  • 9.  The drawback of ordinal measurement is that ordinal measures are not absolute quantities, nor do they convey that the distance between the different rank value is equal.
  • 10.  The third level of measurement.  It includes all the characteristics of the nominal and ordinal scales of measurement.  It is numerically equal distances on the scale indicate equal distances in the properties of the objects being measured.  The units of measurement is constant and equal.
  • 11.  It is the highest level of measurement.  It has all the properties of nominal, ordinal and interval scales of measurement.  It has an absolute zero or true zero point.  The ration scale is that the ratio of any two numbers is independently of the unit of measurement. It can meaningfully equated.  Example : 16:28 is equal to 4:7
  • 12.  An absolute zero is said to exist when nothing of property being measured exists.  For example : if a psychologist wants to asses shyness on a scale from 0 through 5, it is very hard to define what it means for a person to have absolutely no shyness.
  • 13. Types of scale Magnitude Equal interval Absolute zero Nominal No No No Ordinal Yes No No Interval Yes Yes No Ratio Yes Yes Yes
  • 14. o Singh .A.K. (2008). Tests , Measurements and Research Methods in Behavioural Sciences.( 6th Ed). Patna: Bharati Bhawan Publisher. Pg 3- Pg 11 o Kothari.C.R. (1990). Research Methodology : Methods and Techniques. (2nd ED). Jaipur: New Age International Publishers. Pg 1-pg 9