Business Communication skills

1. “ME” Focused Messages FAIL
The You-Attitude = Reader-Centered Writing
Effective writers make the audience believe that the most
important person is "you," the recipient and not the writer.
• Who is the TARGET
– Primary audience
– Secondary audience

2. Characteristics
• READER'S POINT OF VIEW
• READER BENEFIT and emphasizes what the reader wants to know
• Focuses on the POSITIVE
• Protects the reader's EGO
• APPRECIATION for your readers
• Appropriate message TONE
• CORRECT ETIQUETTE