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“ME” Focused Messages FAIL 
The You-Attitude = Reader-Centered Writing 
Effective writers make the audience believe that the most 
important person is "you," the recipient and not the writer. 
• Who is the TARGET 
– Primary audience 
– Secondary audience
Characteristics 
• READER'S POINT OF VIEW 
• READER BENEFIT and emphasizes what the reader wants to know 
• Focuses on the POSITIVE 
• Protects the reader's EGO 
• APPRECIATION for your readers 
• Appropriate message TONE 
• CORRECT ETIQUETTE

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Me focussed messages fail

  • 1. “ME” Focused Messages FAIL The You-Attitude = Reader-Centered Writing Effective writers make the audience believe that the most important person is "you," the recipient and not the writer. • Who is the TARGET – Primary audience – Secondary audience
  • 2. Characteristics • READER'S POINT OF VIEW • READER BENEFIT and emphasizes what the reader wants to know • Focuses on the POSITIVE • Protects the reader's EGO • APPRECIATION for your readers • Appropriate message TONE • CORRECT ETIQUETTE