2. What is Plant location
It refers to the choice of region and the selection of a
particular site for setting up a business or factory.
But the choice is made only after considering cost and
benefits of different alternative sites.
It is a strategic decision that cannot be changed once
taken.
10/31/2018 2Prof.(Dr.) Anil Mishra
3. Reasons for the
Facility Location Decision Arises
10/31/2018
•Changes in the market
•Expansion
•Contraction
•Geographic shift
•Changes in inputs
•Labor skills and/or costs
•Materials costs and/or availability
•Utility costs
•Changes in the environment
•Regulations and laws
•Attitude of the community
•Changes in technology
3Prof.(Dr.) Anil Mishra
5. General factors
10/31/2018 5
1. Availability of land for present and future needs and cost of land and land development and
building etc.
2. Availability of inputs such as labor and raw material, etc.
3. Closeness to the market place
4. Stability of demand
5. Availability of communication facilities
6. Availability of necessary modes of transportation like road, rail, airport, and waterways.
7. Availability of infrastructural facilities such as power, water, financial institutions banks etc.
8. Disposal of waste and effluents and their impact on environment
9. Government support, grant, subsidy, tax structure
10. Availability of housing facilities and recreational facilities.
11. Demographic factors like population, trained man power, academic institutions, standard
of living, income level, etc.
12. Security culture of the society
13. Fuel cost
Prof.(Dr.) Anil Mishra
6. Specific factors
1. Economic stability of the country and the concern of the
country towards outside investments are to be considered
2. The success of operation of the factory depends upon the cultural
factors, language and cultural differences which can present
operating control and even policy problems. Units of
measurement are also very important in international business.
3. Analysis must be based on the factors like wage rate,
policy, duties, etc.,
4. The Company can set up joint ventures with any leading
local giants that will solve many local problems
10/31/2018 6Prof.(Dr.) Anil Mishra
7. Types Of Facilities
Heavy manufacturing
Auto plants, steel mills, chemical plants
Light industry
Small components mfg, assembly
Warehouse & distribution centers
Retail & service
10/31/2018 7Prof.(Dr.) Anil Mishra
8. Factors affecting in Heavy Manufacturing
Location
Construction costs
Land costs
Raw material and finished goods shipment
modes
Proximity to raw materials
Utilities
Labor availability
10/31/2018 8Prof.(Dr.) Anil Mishra
9. Factors affecting in Light Industry Location
Construction costs
Land costs
Easily accessible geographic region
Education & training capabilities
10/31/2018 9Prof.(Dr.) Anil Mishra
10. Factors affecting in Warehouse Location
Transportation costs
Proximity to markets
10/31/2018 10Prof.(Dr.) Anil Mishra
11. Factors affecting in Retail Location
Proximity to customers
Location is everything
10/31/2018 11Prof.(Dr.) Anil Mishra
12. Global Location Factors
Government stability
Government regulations
Political and economic
systems
Economic stability and
growth
Exchange rates
Culture
Climate
Export import
regulations, duties and
tariffs
Raw material availability
Number and proximity
of suppliers
Transportation and
distribution system
Labor cost and
education
Available technology
Commercial travel
Technical expertise
Cross-border trade
regulations
Group trade agreements
10/31/2018 12Prof.(Dr.) Anil Mishra
13. Regional Location Factors
Labor (availability,
education, cost and
unions)
Proximity of
customers
Number of
customers
Construction/leasing
costs
Land costs
Modes and quality
of transportation
Transportation costs
Incentive packages
Governmental
regulations
Environmental
regulations
Raw material
availability
Commercial travel
Climate
Infrastructure
Quality of life
10/31/2018 13Prof.(Dr.) Anil Mishra
14. Regional Location Factors
Community
government
Local business
regulations
Government
services
Business climate
Community services
Taxes
Availability of sites
Financial Services
Community
inducements
Proximity of
suppliers
Education system
10/31/2018 14Prof.(Dr.) Anil Mishra
15. Site Location Factors
Customer base
Construction/
leasing cost
Land cost
Site size
Transportation
Utilities
Zoning
restrictions
Traffic
Safety/security
Competition
Area business
climate
Income level
10/31/2018 15Prof.(Dr.) Anil Mishra
16. 10/31/2018
Relevant Factors for location in a
nutshell
Market related issues Cost related issues
Market for products and services Wage rates
Raw Material availability Transportation costs
Number and proximity of suppliers Taxes and other tariff issues
Availability of skilled labour
Quality of Infrastructure
Regulatory & Policy issues Other issues
Government & Economic stability Culture
Quality of legal and other institutions Climate
Trading blocks and trading agreementsQuality of Life
16Prof.(Dr.) Anil Mishra
17. 10/31/2018
Location Planning Methods
One facility – Multiple Candidates
Location factor rating
Centre of Gravity Method
Load Distance Method
Multiple Facility – Multiple Candidates
Transportation Model
17Prof.(Dr.) Anil Mishra
18. 10/31/2018
Location factor rating
Steps
Identify and list down all the relevant factors for the
location decision
Establish the relative importance of each factor in the
final decision
Rate the performance of each candidate location using a
rating mechanism
Compute a total score for each location based on its
performance against each factor and rank them in the
decreasing order of the score
18Prof.(Dr.) Anil Mishra
19. Example:1
Fuels in region 0 to 330
Power availability and reliability 0 to 200
Labor climate 0 to 100
Living conditions 0 to 100
Transportation 0 to 50
Water supply 0 to 10
Climate 0 to 50
Supplies 0 to 60
Tax policies and laws 0 to 20
Two refineries sites (A and B) are assigned the following range of
point values and respective points, where the more points the
better for the site location.
123
150
54
24
45
4
8
5
5
Major factors for site location
Pt.
Range
156
100
63
96
50
5
4
50
20
Sites
A B
Total pts. 418 544
Best
Site is B
10/31/2018 19Prof.(Dr.) Anil Mishra
20. Example:2
Labor pool and climate
Proximity to suppliers
Wage rates
Community environment
Proximity to customers
Shipping modes
Air service
LOCATION FACTOR
.30
.20
.15
.15
.10
.05
.05
WEIGHT
80
100
60
75
65
85
50
Site 1
65
91
95
80
90
92
65
Site 2
90
75
72
80
95
65
90
Site 3
SCORES (0 TO 100)
10/31/2018 20Prof.(Dr.) Anil Mishra
21. Sol.
Labor pool and climate
Proximity to suppliers
Wage rates
Community environment
Proximity to customers
Shipping modes
Air service
LOCATION FACTOR
.30
.20
.15
.15
.10
.05
.05
WEIGHT
80
100
60
75
65
85
50
Site 1
65
91
95
80
90
92
65
Site 2
90
75
72
80
95
65
90
Site 3
SCORES (0 TO 100)
24.00
20.00
9.00
11.25
6.50
4.25
2.50
77.50
Site 1
19.50
18.20
14.25
12.00
9.00
4.60
3.25
80.80
Site 2
27.00
15.00
10.80
12.00
9.50
3.25
4.50
82.05
Site 3
WEIGHTED SCORES
Weighted Score Site 1 = (0.30)(80) = 24
Best
Site is 310/31/2018 21Prof.(Dr.) Anil Mishra
22. 10/31/2018
Example:3
A manufacturer of garments is actively considering five alternative
locations for setting up its factory. The locations vary in terms of
the advantages that it provides to the firm. Hence the firm
requires a method of identifying the most appropriate location.
Based on a survey of its senior executives the firm has arrived at
six factors to be considered for final site selection. The ratings of
each factor on a scale of 1 to 100 provide this information.
Further, based some detailed analysis of both the qualitative and
quantitative data available for each of the location, the rating for
the locations against each factor has also been arrived at (on a
scale of 0 to 100). Using this information obtain a ranking of the
alternative locations.
Factors Rating
Availability of infrastructure 90
Size of the market 60
Industrial relations climate 50
Tax benefits and concessions 30
Availability of cheap labour 30
Nearness to port 65
Factors Location 1 Location 2 Location 3 Location 4 Location 5
Availability of infrastructure 20 40 60 35 55
Size of the market 30 30 40 60 80
Industrial relations climate 80 30 50 60 50
Tax benefits and concessions 80 20 10 20 20
Availability of cheap labour 70 70 45 50 50
Nearness to port 20 40 90 50 60
Factor Ratings Rating of each locations against the factors
22Prof.(Dr.) Anil Mishra
23. 10/31/2018
Solution
Factors Rating
Relative
weights
Availability of infrastructure 90 0.28
Size of the market 60 0.18
Industrial relations climate 50 0.15
Tax benefits and concessions 30 0.09
Availability of cheap labour 30 0.09
Nearness to port 65 0.20
Sum of all factor ratings 325 1.00
Factors
Relative
weights Location 1 Location 2 Location 3 Location 4 Location 5
Availability of infrastructure 0.28 20 40 60 35 55
Size of the market 0.18 30 30 40 60 80
Industrial relations climate 0.15 80 30 50 60 50
Tax benefits and concessions 0.09 80 20 10 20 20
Availability of cheap labour 0.09 70 70 45 50 50
Nearness to port 0.20 20 40 90 50 60
Overall score for the locations 41.23 37.54 54.77 46.46 56.15
Ranking of the locations 4 5 2 3 1
Overall rating for location 3 = 60*0.28 +
40*0.18 + 50*0.15 + 10*0.09 +
45*0.09 + 90*0.20 = 54.77
23Prof.(Dr.) Anil Mishra
24. 10/31/2018
Centre of Gravity Method
All the demand points (or the supply points, if raw material is
supplied from several locations) are represented in a Cartesian
coordinate system
Each demand (or the supply point) will also have weight indicating
the quantum of shipment
Therefore it is possible to identify the centre of gravity of the
various demand (or supply) points
Notations:
The number of demand (or supply) points in the grid map: n
Co-ordinates of location i in the grid map: (xi,yi)
Quantum of shipment between existing demand (or supply) point i
and proposed facility: Wi
Co-ordinates of the center of gravity in the grid map: (XC,YC)
n
i
i
n
i
ii
C
W
Wx
X
1
1
*)(
n
i
i
n
i
ii
C
W
Wy
Y
1
1
*)(
24Prof.(Dr.) Anil Mishra
25. 10/31/2018
Example 4.
A manufacturer of certain industrial component is interested in
locating a new facility in a target market and would like to know
the most appropriate place in the target market to locate the
proposed facility. The manufacturer feels that there are no location
constraints in the target market (i.e. any point in the target
market is good enough).
There are four supply points A(125,550), B(350,400), C(450,125)
and D(700,300) in the locality that will provide key inputs to the
new facility. A two-dimensional grid map of the target market in
which we would like to locate a new facility with distance
coordinates of the four supply points is available.
The annual supply from these four points to the proposed facility is
200, 450, 175 and 150 tonnes respectively.
The situation is graphically shown in the two-dimensional plot in
the figure. While the coordinates in the parentheses show the
distance from the origin of the target map of each of the supply
point, the number that follows is the annual shipment (in tonnes)
from these points to the proposed facility.
Identify the most appropriate point in the grid map to locate the
new facility.
25Prof.(Dr.) Anil Mishra
26. 10/31/2018
Solution to Example .
Grid Map
100 200 300 400 500 600 700
100
200
300
400
500
600
Distance in Kilometres
DistanceinKilometres
A (125,550), 200
B (350,400), 450
C (450,125), 175
D (700,300), 150
26Prof.(Dr.) Anil Mishra
27. Example:5
A B C D
x 200 100 250 500
y 200 500 600 300
Wt 75 105 135 60
y
700
500
600
400
300
200
100
0 x700500600400300200100
A
B
C
D
(135)
(105)
(75)
(60)
Miles
Miles
10/31/2018 27Prof.(Dr.) Anil Mishra
29. Sol.
A B C D
x 200 100 250 500
y 200 500 600 300
Wt 75 105 135 60
y
700
500
600
400
300
20
0
100
0 x70050060040030020
0
100
A
B
C
D
(135)
(105)
(75)
(60)
Miles
Miles
Center of gravity (238, 444)
10/31/2018 29Prof.(Dr.) Anil Mishra
30. Question: What is the best location for a new Z-Mobile
warehouse/temporary storage facility considering only
distances and quantities sold per month?
Example:6
Several automobile showrooms are located according to
the following grid which represents coordinate
locations for each showroom
Showroom No ofZ-Mobile s
s old pe r month
A 1250
D 1900
Q 2300X
Y
A
(100,200)
D
(250,580)
Q
(790,900)
(0,0)
10/31/2018 30Prof.(Dr.) Anil Mishra
31. 10/31/2018
Load Distance Method
Enables a location planner to evaluate two or more potential
candidates for locating a proposed facility vis-à-vis the demand (or
supply) points
Provides an objective measure of total load-distance for each candidate
Notations
Number of demand (or supply) points in the grid map: n
Index used for demand (or supply) points: i
Co-ordinates of demand (or supply) point i in the grid map: (xi,yi)
Quantum of shipment between demand (or supply) point i and
proposed facility: Wi
Number of candidates for the proposed facility: m
Index used for the candidates for the proposed facility: j
Co-ordinates of candidate j in the grid map: (Xj,Yj)
Distance measure for Cartesian coordinates between demand (or
supply) point i and a candidate j for the proposed facility: Dij
The load – distance for candidate j for the proposed facility: LDj
22
)()( jijiij YyXxD
n
i
iijj WDLD
1
*
31Prof.(Dr.) Anil Mishra
32. 10/31/2018
Example:7
Consider example .2.
Suppose the manufacturer came to know that there are constraints in
locating the new facility.
Based on an initial survey of possible sites for the proposed facility, the
manufacturer identified four candidates.
The figure has the location coordinates of the four candidates
(numbered 1 to 4).
What is the best location for the proposed new facility?
Existing Supply Points Candidates for proposed facility
xi yi Wi Xj Yj
A 125 550 200 1 300 500
B 350 400 450 2 200 500
C 450 125 175 3 500 350
D 700 300 150 4 400 200
32Prof.(Dr.) Anil Mishra
34. 10/31/2018
Solution Grid Map
100 200 300 400 500 600 700
100
200
300
400
500
600
Distance in Kilometres
DistanceinKilometres
A (125,550), 200
B (350,400), 450
C (450,125), 175
D (700,300), 150
1 (300,500)
2 (200,500) 3 (500,350)
4 (400,200)
Candidate for proposed facility
Existing Demand (or supply) point
34Prof.(Dr.) Anil Mishra
35. Example:8
Potential Sites
Site X Y
1 360 180
2 420 450
3 250 400
Suppliers
A B C D
X 200 100 250 500
Y 200 500 600 300
Wt 75 105 135 60
Compute distance from each site to each supplier
= (200-360)2 + (200-180)2dA = (xA - x1)2 + (yA - y1)2Site 1 = 161.2
= (100-360)2 + (500-180)2dB = (xB - x1)2 + (yB - y1)2 = 412.3
dC = 434.2 dD = 184.4
10/31/2018 35Prof.(Dr.) Anil Mishra
36. sol
Site 2 dA = 333 dC = 226.7dB = 323.9 dD = 170
Site 3 dA = 206.2 dC = 200dB = 180.4 dD = 269.3
Compute load-distance
i = 1
n
li di
LD =
Site 1 = (75)(161.2) + (105)(412.3) + (135)(434.2) + (60)(434.4) = 125,063
Site 2 = (75)(333) + (105)(323.9) + (135)(226.7) + (60)(170) = 99,789
Site 3 = (75)(206.2) + (105)(180.3) + (135)(200) + (60)(269.3) = 77,555*
* Choose site 3
10/31/2018 36Prof.(Dr.) Anil Mishra
37. 10/31/2018
Multi-facility location problem
Transportation Model
Locating distribution centers for nation-wide
distribution of products is one typical example
belonging to this category
Decisions variables in a multiple location – multiple
candidate problem
Identifying k out of n candidates for locating facilities
Which of the demand points will be served by each of
these locations and to what extent
the problem is one of managing network flows of
satisfying a set demand points using a combination of
supply points
The transportation model is ideally suited for solving
this combinatorial optimisation problem
37Prof.(Dr.) Anil Mishra