2. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

3. Description DingDongCards
The Cards will diverse in one detail from other Cards.
The special thing, why people decide to buy a DingDong
Card is the technology in our Cards. There will be a little
microphone in every card which gives the ability to record
your best wishes for every Situation like birthdays,
weddings, christmas and so on. The guy who gets the card
just needs to open it and listen to the recorded stuff.

4. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

5. Target audience
™ DingDong Cards are interesting for everyone.
™ Everybody has a birthday and everybody has friends
who have birthday
™ So DingDong Cards are a simple but evolutionary idea
to make someone happy
™ Even blind people or people who can‘t read are a great
audience for those Cards

6. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

7. Location & Production
The best location to produce the technology for our Cards
is Thailand because it is the cheapest way. For the
Cardprinting & the assembly is the United States the most
interesting location.
$5
$4
$3
$2
$1
$0
Technology
Printing
Assembly

8. Sale
The best place to sell our Cards are simple supermarkets
like Walmart in the United States, Rewe in Germany and
Alcampo in Spain.

9. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

10. Cost analysis
™ Start-up costs: around 16.000 EUR for the first 10.000 Cards (1€
for the electricity; 0,10€ for the assembly; 0,50€ for the print)
™ Fixed costs/month: 5000€ for carddesigners
™ Variable costs: 1,60€ for production, 4€ price for one Card
™ Break-Even-Point: 1,60x+5000=4x -> x=2084
™ (In order to reach the profit zone, 2000 Cards have to be sold each
month
™ Problem: The first 10.000 Cards have to be financed ahead of time
(savings or take out a loan)

11. Goal for sales
™ 2084 cards
____________________
25 days (1 month minus shut down days)
= around 84 cards each day

12. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

13. Co-Workers
™ The Card designers can be found in internet chatrooms
or on the design colleges in Munich, Malta or spain
™ Developer for the electricity can be found at the
technical university in Munich
™ Good Conditions and average wage is offered to get
youg and motivated people to work with us

14. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

15. Legal Form
™ The best thing to show the big supermarkets to trust us
is to build a german UG (Unternehmergesellschaft),
it‘s similar to a GmbH
™ A alternate idea is the english Ltd (Limited) from the
UK

16. Agenda
™ Description
™ Target audience
™ Location and Sales
™ Cost analysis
™ Co-Workers
™ Legal form
™ Local competition

17. Local Competition
™ There is no one who is selling this technology all over
the World, it‘s a complete new idea of a product for
everyone
™ Sooner or later there will be some competitors for sure,
but at this times we will be prepared to differentiate
from our competitors by having the best quality

18. Thank you for your attention