Aneesh Varma discusses the basics when approaching Product Design and launching a new product. Also discusses strategy for taking your product international and pitfalls to watch out for.
New product development (and the scrambled eggs analogy).
Product Management 101
Presented in London.
8. Luck
Opportunity
✓ Someone
releases a platform (eg: Shazam
benefited from AppStore distribution)
✓ Cloud-hosting
✓ Aviation
Board will allow private airport security
✓ International
✓ People
has become dirt cheap
People aren’t using my product to cook
scrambled eggs.. but rather clean their forks
The “missed calls” economy in India
Backpackers become medicine carriers
shipping costs drop significantly
Shredded paper from offices in London
are more conscious of organic food
By-product of your invention
✓ Government
introduces rules for home
inspection before selling houses
Can you somehow leverage the unexpected
usage into a product opportunity?
10. Competitive Advantages
✓ Barriers
to entry
✓ How
will your have an “unfair
advantage over someone else”
✓ Is
design your USP?
✓ Price?
✓ Speed
✓ Some
of execution?
secret algorithm?
14. Test and learn
Customer service.
Refunds.
Complaints.
Problems.
Support.
Source: KISSmetrics
15. Sales & Marketing
•
How will you rollout?
•
How long can you wait for traction?
•
Partnerships & JVs
•
“The API as your BD guy”
•
Cost of marketing in your budget
•
Door-to-door sales or scalable idea?
•
Myth about being viral
“Just build it and
they will come”
... it doesn't work
that way.
19. Re-imagine the environment.
Live outside the bubble.
Do all customers really have
the same data speeds?
What about restrictions and
blocked services?
24. •
Find friends & student interns
•
Go down there (if possible)
•
Read & learn
•
Local with launch partners
•
Alternate revenue models
•
Offer a general solution too
•
Measure everything (data)
Tips & advice