1. Tecnology Enterpreneurship part 1
By Chuck Eesley, Stanford University
Assigment 1 Why do startups
succeed when others fail?
Paula Espinoza Briones
2. Identify the start-up
• The business I chose is Cuponatic, this company
operates in the industry "Daily Deals" and is
dedicated to sell products and services with
great discounts through their website.
(www.cuponatic.com)
3. Cuponatic
• Cuponatic is a company for the category of the Daily
Deals, dedicated to the sale of coupons, which offers
its customers the ability to purchase products and
services at a great discount through its website,
offering to trade associate the opportunity to fill the
periods of the day when they have idle capacity,
publicize new premises quickly and reach a larger
group of customers, this in the case of services, and
to liquidate remaining stock and use Cuponatic as
an alternative sales channel, in the case of products.
4. Business Model
The business is
known by the
company as "Win,
Win, Win", where
the three actors
involved wins.
Below is an
illustration and
defines the
participants of this
model:
5. Industry Analysis
• The business of Daily Deals born with the release of the
company Groupon 2008 in Chicago, United States. This
company introduced a new system in which bids were
submitted with aggressive discounts website, which
lasted 24 hours, provided that for this offer to be valid,
must have a minimum amount of coupons sold,
otherwise, no became effective the charge to credit card
customers. Currently Groupon is found in more than
500 cities in 43 countries and is valued at over 25 billion
dollars.
• Today the Daily Deals industry has made a large growth
worldwide, with hundreds of firms that compete every
day to provide the best deals.
6. Industry Analysis
• In the analysis of the external environment
highlights the tremendous growth that has taken
the online retail industry, projecting for this year
a rate of 20%. In 2010, this market was valued at
U.S. $ 500 million, which in 2006 was only U.S.
$ 250 million, together with this stands to Daily
Deals companies in helping promote this
industry. The internal analysis of the capacities
that owns the company, to have almost three
years of operation, an organization of about 70
people from Chile, Peru and Colombia.
7. Major companies in the Daily Deals
industry in Chile
GROUPON http://www.groupon.cl/
URBAN FISH http://www.pezurbano.cl/
CUPONATIC http://www.cuponatic.com/
LETBONUS http://cl.letsbonus.com/santiago
8. Cuponatic Analysis
• Beginning in August 2010, has positioned itself strongly
Cuponatic in the Chilean market, presenting a large sales
growth. Because it is a business based on opportunities,
every day you have to work to have the best discounts for
the best products and services offered by the market.
9. • Cuponatic has an average monthly turnover of $ 160
million pesos on sales made through your website,
earning about $ 37 million commission pesos, equivalent
to approximately 23% commission for every product
sold, which is not the same for all deals.
10. Success Factors
Robust organizational structure, which enables efficient counting
about 70 people in the three countries and being the thirteenth best
place to work according to the ranking "Great Place to Work 2012" .
Being one of the most experienced companies in Chile in the area
of the Daily Deals, having 2 years of operation
Wide variety of daily deals, offers a variety of daily deals from travel
to home products, which can be sent home or delivered to the
branch.
11. Success Factors
Gives off a higher percentage than other companies
engaged in the same what has given him the preference
of a large number of people, plus it has an office in
which you address the concerns and customer queries
Good arrangements for payment, thus allowing
different people to have access to buy on this site.
