1. Targeting the right target audience is important because it allows you to plan where and how to
develop, produce and market the film by knowing what the target audience wants. This is good
because it will make the movie famous in the area you want to make it famous in, and it will save
money because you are not trying to make and advertise the movie to every audience.
To find our target audience we looked at the UK film council statistics website to get the statistics
that would define how many people liked our target audience, what age those people are, their
gender, and also their social class.
We chose the action/thriller genre because it is the fourth and fifth most liked genre by the public,
and because we also felt that it was two genres that we liked alot.
Our film is aimed at male and female adults over the age of 35 in the C2 social class because this
demographic like’s action/thriller films the most however this film would be geared more to males
under and over 35 because they consider these genres their favourites.
This is all shown in the UK film council statistics:
The Statistics For what people enjoy watching

2. The statistics for what genre people consider their favourite
The film is rated 15 because the target audience is mature so we didn’t have to make the film gory
such as with the under 35 age group, however we didn’t want to make the film to not be exiting so
we put some violence into the film.
We would expect our film to be in a multiplex cinema because our film is liked by a big and
mainstream target audience. This target audience is also part of the C2 social class which means they
would be able to afford to go to the cinema.
A member of our target audience
Name: David Harriman
Age: 18
Career: Student
Favourite action/thriller film: The film David said that he loves and that matches with or genre, it´s
Transporter.
Favourite drink: He said that his favourite is Coke, but he also likes to drink
Heineken in parties and special occasions.
Interests: David said that he loves football and music and that these things are
very important in his life.
Favourite actor/s: He really likes Tom Cruise. He said that he likes his films and
the way he acts as well.
Favourite music: He answered this question saying that his favourite music is
hip hop music and sometimes rock music. His hip hop favourite artist is Lil
Wayne, and in rock he said that he likes bands as The Cars or U2.
Favourite books: David loves mystery and crime old books such as: 'Guilty as sin' by Tami Hoag or
'Last car to Elysian Fields' by James Lee Burke.