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PRESENTATION BY
RIDAB
VISHAL
ALEX
INTRODUCTION
Preliminary Analysis
Determine the cost/savings benefit to
the farmer Vs. debeaking
debeaked ODI savings
 mortality .216 .108 .108
 feed 7.04 6.837 .203
 labor .034 .033 .001
 egg laying .099 --- .099
.411
cost of lens -.08
total savings per bird .331
Calculation of mortality
debeaked = 9% (pg. 5,first paragraph)
i.e. 9% of $2.40 (exhibit 5)= $0.216
ODI = 4.5% (pg.. 5, 5th paragraph)
i.e. 4.5% of $2.40(exhibit 5) = $0.108
debeaked ODI savings
 mortality .216 .108 .108
 feed 7.04 6.837 .203
 labor .034 .033 .001
 egg laying .099 --- .099
.411
cost of lens -.08
total savings per bird .331
Calculation for the feed
debeaked
it is $7.04 (exhibit 5)
ODI calculations
24.46 - 23.68 (on page 6, 2nd paragraph)
.78 / 100 = .0078 per chicken per day
.0078 * 365 = 2.847 lbs. for the whole year
benefit to the farmer $158 per ton, (pg.. 6, 2nd para.)
will be $0.158 per kg.
1 lbs.. = .453 kg.
Benefit will be 1.28969 kg. Per hen
1.28969 * .158 = .203
therefore 7.04 - .203 = $6.837
debeaked ODI savings
 mortality .216 .108 .108
 feed 7.04 6.837 .203
 labor .034 .033 .001
 egg laying .099 --- .099
.411
cost of lens -.08
total savings per bird .331
Calculation for labor
debeaked (pg. 5, 2nd para)
3 * $2.5 = $7.50
$7.5 / 220 = $0.34
ODI (pg. 5, last para)
3 * $2.50 = $7.50
$7.50 / 225 = $.033
debeaked ODI savings
 mortality .216 .108 .108
 feed 7.04 6.837 .203
 labor .034 .033 .001
 egg laying .099 --- .099
.411
cost of lens -.08
total savings per bird .331
Calculation for egg laying (trauma)
debeaking (pg. 5, 1st para)
loss one egg per 5 month
total loss is 2.4 eggs per year per hen
total cost per dozen = $0.50 ( exhibit 5)
total loss = 50 * 2.4 / 12 = $0.099 per hen
ODI
no loss (pg. 5, last line)
debeaked ODI savings
 mortality .216 .108 .108
 feed 7.04 6.837 .203
 labor .034 .033 .001
 egg laying .099 --- .099
.411
cost of lens (pg.7, first line) -.08
total savings per bird .331
Determine the variable costs per pair
of lens
manufacturing (pg. 2, para 5) .032
injection 12000/15 million .0008
(pg.2 para 5)
box cost (pg 7, note) .00168
 Plastic box .10
 filling cost .14
 order processing .18
 total .42
divide by no. of lenses ie 250
______
total variable cost .03448
Determine the fixed costs
Fixed costs
a) payment to new world (pg.2, para 5) $25,000
b) office and warehouse (pg.7, table b) 196,000
c) head quarters expense (pg.7, para 2) 184,000
(assuming 20 million pair)
d) salesmen 280,000
e) technical representatives 70,000
f) advertising and promotional (pg. 7, 2nd para) 100,000
g) trade shows (pg. 7, 2nd para) 100,000
total fixed costs $ 955,000
Assuming seven sales men, target California (flock size 20,000
and above) as per exhibit 3.
Flock size No. farms No. chickens
20000-49000 320 9,517,453
50000-99000 114 7,459,994
100000&above 87 22,952,283
521 39,929,730
per salesmen can cover 80 farms each year as assumed in
page 6 last paragraph
so 521/80 = 6.5 so taking 7 salesmen
so 7 * 40000 (pg.6 ,last paragraph) = 280,000
Fixed costs
a) payment to new world (pg.2, para 5) $25,000
b) office and warehouse (pg.7, table b) 196,000
c) head quarters expense (pg.7, para 2) 184,000
(assuming 20 million pair)
d) salesmen 280,000
e) technical representatives 70,000
f) advertising and promotional (pg. 7, 2nd para) 100,000
g) trade shows (pg. 7, 2nd para) 100,000
total fixed costs $ 955,000
Calculation for technical representatives
one technical representative is enough for five
salesmen (pg. 6, last para)
therefore two are required for seven salesmen
2 * 35000 (pg 6, last para) = 70000
Fixed costs
a) payment to new world (pg.2, para 5) $25,000
b) office and warehouse (pg.7, table b) 196,000
c) head quarters expense (pg.7, para 2) 184,000
(assuming 20 million pair)
d) salesmen 280,000
e) technical representatives 70,000
f) advertising and promotional (pg. 7, 2nd para) 100,000
g) trade shows (pg. 7, 2nd para) 100,000
total fixed costs $ 955,000
Determine the appropriate price range
Range of pricing is between $.08 and $.24
if we use
price for pair of lenses $.24 $.08
variable costs .03448 .03448
(as calculated)
fixed costs .04775 .04775
profits for ODI (per pair) $.1577 $(-.00223)
Calculation of fixed costs
$955,000 / 20,000,000 = $0.04775
Range of pricing is between $.08 and $.24
if we use
price for pair of lenses $.24 $.08
variable costs .03448 .03448
(as calculated)
fixed costs .04775 .04775
profits for ODI (per pair) $.1577 $(-.00223)
Strategic analysis
price selection should be
The breakeven at $.24 is going to be 4,646,750
pairs of lenses.
Which seems achievable because we are targeting
40,000,000.(calculated earlier)
Calculation of breakeven quantity
fixed costs = (price per pair - v.c. per pair) * break
even quantity
955,000 = (.24 - .03448) * Q
955,000 = .20552Q
Q = 955,000 / .20552
Q = 4646750
No!
Thank you

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Odi (1)

  • 4. Determine the cost/savings benefit to the farmer Vs. debeaking
  • 5. debeaked ODI savings  mortality .216 .108 .108  feed 7.04 6.837 .203  labor .034 .033 .001  egg laying .099 --- .099 .411 cost of lens -.08 total savings per bird .331
  • 6. Calculation of mortality debeaked = 9% (pg. 5,first paragraph) i.e. 9% of $2.40 (exhibit 5)= $0.216 ODI = 4.5% (pg.. 5, 5th paragraph) i.e. 4.5% of $2.40(exhibit 5) = $0.108
  • 7. debeaked ODI savings  mortality .216 .108 .108  feed 7.04 6.837 .203  labor .034 .033 .001  egg laying .099 --- .099 .411 cost of lens -.08 total savings per bird .331
  • 8. Calculation for the feed debeaked it is $7.04 (exhibit 5) ODI calculations 24.46 - 23.68 (on page 6, 2nd paragraph) .78 / 100 = .0078 per chicken per day .0078 * 365 = 2.847 lbs. for the whole year benefit to the farmer $158 per ton, (pg.. 6, 2nd para.) will be $0.158 per kg. 1 lbs.. = .453 kg. Benefit will be 1.28969 kg. Per hen 1.28969 * .158 = .203 therefore 7.04 - .203 = $6.837
  • 9. debeaked ODI savings  mortality .216 .108 .108  feed 7.04 6.837 .203  labor .034 .033 .001  egg laying .099 --- .099 .411 cost of lens -.08 total savings per bird .331
  • 10. Calculation for labor debeaked (pg. 5, 2nd para) 3 * $2.5 = $7.50 $7.5 / 220 = $0.34 ODI (pg. 5, last para) 3 * $2.50 = $7.50 $7.50 / 225 = $.033
  • 11. debeaked ODI savings  mortality .216 .108 .108  feed 7.04 6.837 .203  labor .034 .033 .001  egg laying .099 --- .099 .411 cost of lens -.08 total savings per bird .331
  • 12. Calculation for egg laying (trauma) debeaking (pg. 5, 1st para) loss one egg per 5 month total loss is 2.4 eggs per year per hen total cost per dozen = $0.50 ( exhibit 5) total loss = 50 * 2.4 / 12 = $0.099 per hen ODI no loss (pg. 5, last line)
  • 13. debeaked ODI savings  mortality .216 .108 .108  feed 7.04 6.837 .203  labor .034 .033 .001  egg laying .099 --- .099 .411 cost of lens (pg.7, first line) -.08 total savings per bird .331
  • 14. Determine the variable costs per pair of lens
  • 15. manufacturing (pg. 2, para 5) .032 injection 12000/15 million .0008 (pg.2 para 5) box cost (pg 7, note) .00168  Plastic box .10  filling cost .14  order processing .18  total .42 divide by no. of lenses ie 250 ______ total variable cost .03448
  • 17. Fixed costs a) payment to new world (pg.2, para 5) $25,000 b) office and warehouse (pg.7, table b) 196,000 c) head quarters expense (pg.7, para 2) 184,000 (assuming 20 million pair) d) salesmen 280,000 e) technical representatives 70,000 f) advertising and promotional (pg. 7, 2nd para) 100,000 g) trade shows (pg. 7, 2nd para) 100,000 total fixed costs $ 955,000
  • 18. Assuming seven sales men, target California (flock size 20,000 and above) as per exhibit 3. Flock size No. farms No. chickens 20000-49000 320 9,517,453 50000-99000 114 7,459,994 100000&above 87 22,952,283 521 39,929,730 per salesmen can cover 80 farms each year as assumed in page 6 last paragraph so 521/80 = 6.5 so taking 7 salesmen so 7 * 40000 (pg.6 ,last paragraph) = 280,000
  • 19. Fixed costs a) payment to new world (pg.2, para 5) $25,000 b) office and warehouse (pg.7, table b) 196,000 c) head quarters expense (pg.7, para 2) 184,000 (assuming 20 million pair) d) salesmen 280,000 e) technical representatives 70,000 f) advertising and promotional (pg. 7, 2nd para) 100,000 g) trade shows (pg. 7, 2nd para) 100,000 total fixed costs $ 955,000
  • 20. Calculation for technical representatives one technical representative is enough for five salesmen (pg. 6, last para) therefore two are required for seven salesmen 2 * 35000 (pg 6, last para) = 70000
  • 21. Fixed costs a) payment to new world (pg.2, para 5) $25,000 b) office and warehouse (pg.7, table b) 196,000 c) head quarters expense (pg.7, para 2) 184,000 (assuming 20 million pair) d) salesmen 280,000 e) technical representatives 70,000 f) advertising and promotional (pg. 7, 2nd para) 100,000 g) trade shows (pg. 7, 2nd para) 100,000 total fixed costs $ 955,000
  • 23. Range of pricing is between $.08 and $.24 if we use price for pair of lenses $.24 $.08 variable costs .03448 .03448 (as calculated) fixed costs .04775 .04775 profits for ODI (per pair) $.1577 $(-.00223)
  • 24. Calculation of fixed costs $955,000 / 20,000,000 = $0.04775
  • 25. Range of pricing is between $.08 and $.24 if we use price for pair of lenses $.24 $.08 variable costs .03448 .03448 (as calculated) fixed costs .04775 .04775 profits for ODI (per pair) $.1577 $(-.00223)
  • 28. The breakeven at $.24 is going to be 4,646,750 pairs of lenses. Which seems achievable because we are targeting 40,000,000.(calculated earlier)
  • 29. Calculation of breakeven quantity fixed costs = (price per pair - v.c. per pair) * break even quantity 955,000 = (.24 - .03448) * Q 955,000 = .20552Q Q = 955,000 / .20552 Q = 4646750
  • 30. No!
  • 31.