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RFID for Patron Identification

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Application and usage of RFID solution for positive identification of patron,customers and loyalty tracking system

Published in: Technology, Business

RFID for Patron Identification

  1. 1. Business Challenges and Benefits of RFID Authored by : Team VRFID http://www.vicinityrfid.com 1 © Vicinity RFID Solutions Pvt. Ltd.
  2. 2. Application Overview Most of the specialty retail stores are constantly challenged to provide a differentiated customer experience to drive customer loyalty, decrease cost and increase revenues. They spend considerable time, effort and money to provide unique, enhanced and personalized experience that will ensure repeated business. Organizations are vulnerable to lost revenue, increased cost and deterioration of the brand due to poor customer experience. 2 © Vicinity RFID Solutions Pvt. Ltd.
  3. 3. The THREATS faced by the specialty retail are Customers behaviors are not understood so need aren’t met. Privileged/Loyal customers are not known , hence longer wait time. Poor customer service where clients are high value. Higher Customer complaints and misaligning the services with customer preferences. 3 © Vicinity RFID Solutions Pvt. Ltd.
  4. 4. 4 © Vicinity RFID Solutions Pvt. Ltd.
  5. 5. Solution Overview Radio Frequency identification (RFID) is an upcoming technology used for human / inventory identification. Typically, a RFID infrastructure is created inside the store. The RFID inlay is embedded in the loyalty cards. As soon as a privileged/loyal customer walks in any of the store, the details of the customer is displayed on the computer with the photograph. The sales staff then immediately recognizes the customer & greets them with a personal touch, making them comfortable and feel privileged resulting in better service and customer satisfaction. The system is scalable to all the locations and even if the customer is visiting a store for the first time gets the same personalized and privileged treatment. 5 © Vicinity RFID Solutions Pvt. Ltd.
  6. 6. Solution Workflow Consumer Walks in to any of the specialty chain stores with his RFID tag. The Staff The RFID antenna immediately placed at the recognizes the entrance of the Consumer and store identifies greets them with the Loyal a personal touch. consumers. Patron Management System (PMS) Patron management This information system picks up is picked up and the Consumer sent further to details along with the back Patron his Photo and Application flashes it on the Server. Help Desk screen. 6 © Vicinity RFID Solutions Pvt. Ltd.
  7. 7. Benefits of Using Patron Management Solution ALIGN POSITIVE SERVICES PATRON REDUCED WITH PROTECT IDENTIFICATI CUSTOMER CUSTOMER BRAND ON. COMPLAINTS. PREFERENCE. INTEGRITY. BETTER REDUCE HELP BETTER CUSTOMER CUSTOMER INCREASE VISIBILITY OF EXPERIENCE. SERVICE PER CAPITA THE COST. SPENDING COMPANY. AND CASH FLOW. 7 © Vicinity RFID Solutions Pvt. Ltd.
  8. 8. Anandkrishnan anand@vicinityrfid.com Hand phone: +91 98 21 22 19 78 Vikas Modi vikas@vicinityrfid.com Hand phone: +91 9320068035 Vicinity RFID Solutions Pvt. Ltd. #101,Sai Sampann, Vikhroli(East), Mumbai 400083. India Mumbai, India http://www.vicinityrfid.com 8 © Vicinity RFID Solutions Pvt. Ltd.

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