Media2014 kit

BRIDES LOVE
DREAMWEDDING.COM
NO USER LOG IN REQUIRED
Brides can roam the site without
being prompted to log in.
GREAT CONTENT
An engaging mix of articles from
inspirational wedding tips to fun
wedding themed entertainment.
MOBILE RESPONSIVE SITE
The visitor experience is
optimised for mobile and equally
accessible from all platforms.
WE MAKE WEDDING PLANNING FUN
1
DREAMWEDDING.COM
Phone Number: (01) 6971800
Email: irelandsales@dreamwedding.com
Dreamwedding.com supports the millennial bride with insightful
advice and beautiful inspiration – but we also put a smile on her face
with our fun approach to our favourite subject of weddings.

DREAMWEDDING.COM AUDIENCE
Our editorial content is targeted
directly at brides and their female
bridal party.
Female: 98%
Male: 2%
2
DREAMWEDDING.COM
Since Dreamwedding.com
launched in April 2014 we
have generated over 1 million
visits to our website in our
first quarter.
1%
13%
40%
29%
9%
5%
2%
1%
17 -1 9
20-24
25 -29
30-34
35 -39
40-44
45-49
50-59

KEY ELEMENTS OF THE SITE
3
DREAMWEDDING.COM
A RESPONSIVE RICH SITE THAT ENGAGES BRIDES WITH
MULTIPLE TYPES OF CONTENT FOR THE MILLENNIAL FEMALE
REAL WEDDINGS FOR REAL
INSPIRATION
THE VENDOR DIRECTORY IS
VISUALLY DATABASE DRIVEN
GREAT ADVICE FOR THE BIG
DAY… AND BEFORE
MYDREAMWEDDING ALLOWS
BRIDES TO SAVE IDEAS
SPOTLIGHT ARTICLES ON THE
LATEST DRESS DESIGNERS
FORUMS THAT ALLOW THE
BRIDE TO COMMUNICATE WITH
OTHER BRIDES AND VENDORS

VIBRANT FACEBOOK COMMUNITY
We have built a Facebook
community of over 640,000 Facebook
fans. Our Facebook Fan Page is the
fastest growing bridal community in
the world. 1
Launched in August 2013, we have
delivered consistently high quality
content that brides-to-be just love.
Our 2014 survey of 815 Irish brides
found that 60% check their Facebook
feed more than 10 times a day, and
28% check it more than 20 times a day.
There’s no doubt that this is the place
to be seen.
1 Jan 1 2014 to Jun 31 2014
4
DREAMWEDDING.COM
Over
640,000
Facebook fans

HIGHLY COMPELLING EDITORIAL
5
DREAMWEDDING.COM
Dreamwedding leads
the market for
content engagement
on Facebook.
Our posts generate
more likes, comments
and shares than any
other global wedding
Facebook page.
Average Weekly
Reach 1 million
people
Our Facebook page
is growing on average
12% per month.
Over 26,000
Facebook Irish fans
with a weekly reach
of 70,000 – 100,000
in Ireland.
1600
1400
1200
1000
800
600
400
200
0
Engagement
per Post
*August 2014 data
Brides
Style Me Pretty
WeddingsOnline
Dreamwedding
Wedding Wire
The Knot

FEATURED ARTICLE CASE STUDY
● Reached over 17,724 in Ireland on Facebook
● 198 Likes on Facebook
● 24 comments on Facebook
● 11 Shares
● The page was visited over 600 times in 2 days
6
DREAMWEDDING.COM
Advertorial / Featured article created for WowWee
generated a huge response from our social media channels
to a very targeted refined audience

Since Dreamwedding.com is fully responsive, the same ads can
appear on mobile and desktop. Desktop only and mobile only
targeting is available on request.
1- Leaderboard (728x90)
Our 728 leaderboard ads are locked in place to ensure that they do
not scroll away.
2- MPU (300X250)
3 Desktop slots per page
Our MPU ads are found alongside our core content and features.
MPU (300X250)
2 Mobile Slots per page
Our MPU ads on mobile appear between content sections.
WEBSITE AD FORMATS
7
DREAMWEDDING.COM
728X90
300X250
300X250

AD FORMATS
● Geographic targeting available
● Delivery through verified industry
standard platform Doubleclick for
Publishers
● Max 4 ad slots per page for superior
advertising performance
● Ad Format Options Available:
● Leaderboard 728x90
○ Desktop only
○ High impact appears on the top
of the page and is visible while
scrolling
● MPU 300x250
○ 3 Ad slots per page
○ Available across desktop, tablet
and mobile
● Ad Format Specifications:
○ Can accept: GIF/JPG image file;
javascript tag; or included in VAST
call.
○ Cannot accept InRed or Iframe
tags
○ Max file size 20MB
8
DREAMWEDDING.COM
Cost €25 CPM. (Cost per
1000 Viewed Impressions)
AD

Featured articles are a great way
for brides to find out more about
your product offering and build
brand credibility, especially when
they are supported by our
Facebook community when
brands gain instant reaction from
our featured article posts.
Featured articles will continue to
be published on the website, for
a minimum of 12 months
afterwards so brides can access
the article at any time.
*Featured article is not geographically
restricted and is published to our global
audience on dreamwedding.com. The
accompanying social media support is for
Ireland only. We are happy to design a
custom media package by request.
FEATURED ARTICLE PACKAGES
9
DREAMWEDDING.COM
FEATURED ARTICLE
+ SOCIAL MEDIA SUPPORT
(FACEBOOK POST+ 2 TWEETS)
1
€350
FEATURED ARTICLE +
SOCIAL MEDIA SUPPORT
(2 FACEBOOK POSTS + 4 TWEETS)
2
€600
OPTION 1 + 10,000 AD
IMPRESSIONS
3
€550

SUBSCRIPTION OPTIONS
Cross platform subscription for wedding vendors in certain wedding
categories on:
● Vendor Directory Microsite
● iOS and Android App
● Embedded in our Facebook Game
● More information visit: vendor.dreamwedding.com
10
DREAMWEDDING.COM
AD

The Digital Exchange, 157 Thomas Street, Dublin 8
Tel: 01 5111227
Website: vendor.dreamwedding.com
CONTACT AND VISIT US
11

Media2014 kit

Recommended

Recommended

More Related Content

Similar to Media2014 kit

Similar to Media2014 kit (20)

Recently uploaded

Recently uploaded (20)

Media2014 kit