3. Key Market Drivers
Need for InnovationNeed for Innovation
Need for CollaborationNeed for Collaboration
Need to LeverageNeed to Leverage
the Webthe Web
6. Value Proposition
e-Design Automatione-Design Automation
It is about creating betterIt is about creating better
product definitions thatproduct definitions that
completely satisfy thecompletely satisfy the
customer.customer.
OPTIMIZATIONOPTIMIZATION
7. Value Proposition
Product Knowledge ManagementProduct Knowledge Management
It is about creating newIt is about creating new
things more effectivelythings more effectively
to keep on the cuttingto keep on the cutting
edge of existingedge of existing
markets or quicklymarkets or quickly
enter new markets.enter new markets.
INNOVATIONINNOVATION
8. Value Proposition
Collaborative Product CommerceCollaborative Product Commerce
It is about enhancingIt is about enhancing
organizational agilityorganizational agility
with e-businesswith e-business
solutions to deliversolutions to deliver
better, faster, cheaperbetter, faster, cheaper
products.products.
PRODUCTIVITYPRODUCTIVITY
10. •Product development speed
•More products introductions
•Supplier integration
•Strategic partnerships
•Optimized processes
““Time-to-Market”Time-to-Market”
““Right-to-Market”Right-to-Market”
Agility and Flexibility
Source: Gartner Group
•Speed of product development course corrections
•Speed of adding innovative features
•Ability to exploit new supplier opportunities
•Recombinant business models
•Flexible processes
Make into a template, with a sample, keep date remove “presen…
If “innovate or die” is the objective, collaboration is the key to getting there. Everyone involved, regardless of their physical location, needs to be able to work together and share certain information, ideas, and knowledge.
They need to be able to collaborate.
Here’s how Gartner Group, one of the industry’s leading analysts, describes it. It used to be that improved engineering productivity or reduced cycle times were enough to beat the competition. But today, that is no longer the case. What matters today is innovation. Simply put, companies will either “innovate or die.”
While improving engineering productivity or reducing product development cycle time will result in short-terms gains, creating a “category killer” product is what it will take to create a sustained competitive advantage in the marketplace. A category killer product owns 50 percent or more of the market or commands two times the share of its nearest competitor.
The technologies that support these new business initiatives are also evolving from the traditional CAD/CAM/CAE and product data management technologies, into three new market spaces:
[CLICK] e-Design Automation
[CLICK] Product Knowledge Management and
[CLICK] Collaborative Product Commerce
Let’s spend a few minutes looking at how these solutions have evolved and what functions they support, and then we’ll talk about each product offering in a bit more detail.
[CLICK] The first category is what we call e-Design Automation. As the next step in the evolution of traditional CAD products, it encompasses software and services that allow you to optimize product definitions through a fully digital, collaborative environment. It allows you to create better product definitions that completely satisfy the customer in a fully digital, collaborative environment.
[CLICK] In a single word, the value proposition here is OPTIMIZATION.
[CLICK] Product knowledge management is a new and emerging market opportunity that looks at how you take information and transform it into knowledge. It includes the software and services that enable companies to leverage their intellectual capital and transform their product data into knowledge in order to create innovative, “category killer” products.
PKM provides a systematic approach to leveraging the work that a company has done before to enable innovation for the future. There are products (such as PDM) that facilitate product knowledge management--or at least specific facets of it--with the appropriate use of technology. But, PKM is really about helping you create new things more effectively to stay on the cutting edge of existing markets or quickly enter new markets by leveraging the knowledge inherent in systems and people. [CLICK] In a word, it’s about INNOVATION.
[CLICK] Collaborative Product Commerce, is the newest of the three. It has been defined by the Aberdeen Group as “a category of software and services that uses Internet technologies to tie together product design, engineering, sourcing (including manufacturing and purchasing), sales, marketing (and other staff functions), field services, and customers into a global knowledge net.”
[CLICK] It’s about PRODUCTIVITY, using e-business technologies to achieve: “better, faster, cheaper.”
But when we look at what’s actually in the market today, we see that although the definition is very broad, the capabilities that companies are bringing are really far short of that vision. In fact, the early providers of solutions have focused on streamlining or maximizing different transactions that take place over the Internet in the business lifecycle. That’s short of the vision, but that’s really where that space is today .
As we wrap up our discussion, let’s look at the issues facing today’s manufacturers in yet another way, again from our friends at Gartner Group.
Speed and velocity have traditionally been key metrics of success for engineering IT programs. However, doing something faster doesn’t necessarily translate to better business results if the end-goal is off target.
Agility in product development is the ability to change course quickly during the in response to changing market conditions and opportunities. While many companies have invested heavily in technologies and processes for improving throughput speed, this often requires “hard-wiring” the processes and technologies together and results in less flexibility and agility.
The key to having an agile process framework is the ability to quickly adapt or change product features in response to changing market requirements or using externally developed features from innovative suppliers and business partners.
It’s the difference between focusing on time to market or right to market, and Gartner Group concludes that process excellence in product development will increasingly be measured by how quickly or how agile a company is when making course corrections during the process, rather than throughput speed.
What does this mean for the technologies that manufacturers choose to support them?
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
That’s simple. It means the technologies have to enable the manufacturers to get it RIGHT, the first time, every time. SDRC’s e-business enabled solutions do that .
In the CPC area, our e-business framework is the central point that will enable connections among people, among systems, and among applications that was never possible before. That translates to real gains in producitivity.
But it’s important to note, and a key differentiator for SDRC’s solution. While some suggest that CPC encompasses every aspect of the e-business equation, CPC needs to be much more than just a system for pointing to data. To meet industry’s needs, it must provide information and knowledge. That requires PKM. In fact, PKM is a necessary prerequisite to achieve the promises of CPC. Where the two categories intersect is the key to the entire puzzle: and that’s PDM.
Because when PKM is powered by a mature, fully functional PDM system, PKM helps companies understand the relationships between different pieces of information.
PDM allows data to be reused, and it becomes information. When information is reused, and the relationships among pieces of information are understood, it becomes knowledge. And, when knowledge is properly applied to the product lifecycle, the result is innovation. This is what a robust PDM system can deliver.
The results can not just bring incremental product improvements, but real quantum leaps forward. And that means products are not only faster to market, but they’re right to market.
