User Experience

1. USER EXPERIENCE

2. 1. What Is User Experience Design?
• User experience (UX) refers to any interaction a user has with a product or service. UX
design considers each and every element that shapes this experience, how it makes
the user feel, and how easy it is for the user to accomplish their desired tasks.
• “User experience encompasses all aspects of the end-user’s interaction with the
company, its services, and its products.”
— Don Norman, Cognitive Scientist & User Experience Architect

3. 2. The History Of UX Design

4. 3. UX Design Disciplines: The Quadrant Model
• UX is a broad umbrella term that can
be divided up into four main
disciplines: Experience Strategy ,
Interaction Design , User Research
and Information Architecture

5. UX Design Disciplines: Experience Strategy (ExS)
• UX design is not just about the end user; it also brings huge value to the business
providing the product or service.

6. UX Design Disciplines: Interaction Design (IxD)
• Interaction design looks at how the user interacts with a system, considering all
interactive elements such as buttons, page transitions and animations.

7. UX Design Disciplines: User Research (UR)
• UX design is all about identifying a problem and designing the solution. This requires
extensive research and feedback from existing or potential customers.

8. UX Design Disciplines: Information Architecture (IA)
• Information architecture is the practice of organizing information and content in a
meaningful and accessible way. This is crucial in helping the user to navigate their way
around a product.

9. 4. What Does A UX Designer Do?
• UX designers seek to make everyday products, services and technology as user-
friendly and accessible as possible. They employ design thinking to reconcile the
user’s desires with technical feasibility and business viability.
• “How do I explain what I do at a party? The short version is that I say I humanize
technology.”
— Fred Beecher, Director of UX, The Nerdery

10. 5. What Kinds Of Projects Do UX Designers Work On?
• As the tech industry grows, the field of UX design is becoming increasingly varied. UX
designers can find themselves working on a wide range of projects within various
contexts.
• Here are just some applications for UX design -
1. Website, App And Software Design
2. Voice Design
3. Virtual Reality (VR) and Augmented Reality (AR)
4. Service Design

11. 6. The Value of UX Design
• Among the many UX myths and misconceptions is the erroneous assumption that UX
design is “just a fad.” But in reality, the value of UX design is immense; not only for the
end user, but also for the business or brand behind the user experience.

12. 6. The Value of UX Design
• From a business perspective, designing first-class user experiences is absolutely key to
ensuring customer satisfaction and building brand loyalty. Only if a product or service
is hassle-free and enjoyable will the user want to return.
• According to a study conducted by the Design Management Institute, design-driven
companies consistently outperformed the S&P 500 by 219% over a 10-year period.
Furthermore, a study commissioned by Adobe found that design thinking in business
creates a measurable competitive advantage. Design-led companies reported 41%
higher market share, 50% more loyal customers, and 46% competitive advantage
overall.

13. “Good design is good business.”
— Thomas Watson Jr., CEO, IBM
Thankyou