Foss Vietnam logo

1. DESIGN MANUAL
2017
VERSION 1.0

2. About this manual
This design manual introduces the visual identity of FOSS.
In this version of the manual, the most basic elements of
the visual identity (such as logo and colours) are defined and
described through guidelines for use and implementation.
Once the redesign of our visual identity has been fully devel-
oped and implemented, we will provide you with new and
more comprehensive manuals, introducing further design
elements and describing guidelines in greater detail. Please
make sure that you always use the latest version of the
manual.
This manual does not cover design of FOSS products.

3. 1.0 LOGO & PAYOFF

4. The FOSS logo exists in two different
colour versions:
Logo, FOSS blue
Logo, White
The FOSS blue logo is primary logo to be used.
The FOSS blue logo are always used on light back-
grounds, white, grey and Labtec blue.
The white logo is used on dark backgrounds,
FOSS blue and Digital blue.
See colour descriptions in chapter 2.
The logo package consists of the most common
file types and formats for both print and screens.
LOGO

5. The payoff always appears in FOSS Orange.
It is not allowed to reproduce in other colours.
The payoff can be reproduced both horizontal and
vertical (90˚ clockwise).
PAYOFF

6. The FOSS logo and payoff can be placed aligned
on opposite sides or at top/bottom as described
here.
The FOSS logo and payoff are not allowed to be
placed together.
DISTANCES
 DO NOT PLACE LOGO AND PAYOFF TOGETHER

7. To put focus on the name of the subbrand,
a Semi-bold Purista is prefered for subbrand logos
and names.
Be aware to use the Trademark symbol on all
trademarked subbrand names.
SUBBRANDS
Infratec™ NOVA
MilkoScan™ FT1
FossCare™
FossAssure™

8. 2.0 COLOURS

9. The colours and heirachy have been carefully
selected – and the definitions should be followed
for all general purposes.
PANTONE — Pantone Matching System (PMS)
is an international colour system, used for e.g.
catalogue covers and stationery.
CMYK — The most common offset printing sys-
tem is based on the four Pantone process colours;
Cyan, Magenta, Yellow and Black (Key). For ex-
ample used for magazines and print ads.
RGB — The screen colour system. Used for web
design and all screen presentations (e.g.Microsoft
PowerPoint) – both on monitors and projected.
RAL — Reichs-Ausschuss für Lieferbedingungen.
An international colour system, used e.g. for
paints, foils and signage.
COLOURS
FOSS Blue
RGB 0-40-90
CMYK 100-70-0-60
PMS 289 C/U
RAL 5003
Web grey
RGB 240-240-240
CMYK 0-0-0-5
White
Digital Blue
RGB 0-65-140
CMYK 100-70-0-10
PMS 2935 C/U
FOSS grey
RGB 197-197-197
CMYK 0-0-0-17
PMS Cool grey 3 C/U
RAL 7047
Labtec Blue
RGB 85-160-210
CMYK 59-7-0-0
PMS 2915 C/U
FOSS Orange
RGB 245-140-40
CMYK 0-48-95-0
PMS 151 C/U
RAL 2011
Dark web grey
RGB 45-45-45
CMYK 0-0-0-85

10. PRINTED AND PHYSICAL PRODUCTS
The FOSS identity colours are categorized in a
hierarchy, defining the succesive ranking and vol-
ume of each colour. The hierarchy is illustrated in
the chart shown here. When implementing the
FOSS colours, the hierarchy should be a source
of reference and inspiration. However, the chart
is intended mainly for illustrative purposes, and
does not express exact values.
COLOURS
FOSSBlue
LabtecBlue
DigitalBlue
FOSSOrange
FOSSGrey

11. DIGITAL PRODUCTS
The FOSS identity colours are categorized in a
hierarchy, defining the succesive ranking and vol-
ume of each colour. The hierarchy is illustrated in
the chart shown here. When implementing the
FOSS colours, the hierarchy should be a source
of reference and inspiration. However, the chart
is intended mainly for illustrative purposes, and
does not express exact values.
COLOURS
DigitalBlue
LabtecBlue
FOSSBlue
FOSSOrange
FOSSGrey

12. 3.0 TYPOGRAPHY

13. FRUTIGER/GOOGLE HIND
The Frutiger family is neither strictly geometric
nor humanistic in construction; its forms are de-
signed so that each individual character is quickly
and easily recognized. Such distinctness makes it
good for signage and display work. Although it
was originally intended for the large scale of an
airport, the full family has a warmth and subtlety
that have, in recent years, made it popular for
the smaller scale of body text in magazines and
booklets.
Frutiger/Hind is used as our body typeface on all
printed and physical materials.
Google Hind has a simular look as Frutiger and
is used as a replacement to Frutiger on all digital
platforms.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ææ Øø Åå
0 1 2 3 4 5 6 7 8 9 # & € $ @ ™ © ( ) ! / ? = ¾
Frutiger Light
Frutiger Roman
Frutiger Bold
Frutiger Black
Frutiger Light Italic
Frutiger Italic
Frutiger Bold Italic
Frutiger Black Italic

14. PURISTA
Purista is a strict, orderly typeface based on a
well-tried principle of geometric sans serifs from
mid-20th century. Its obsession with technological
precision makes it perfect for use in corporate sys-
tems and visual communications of technocratic
businesses. Thanks to its broad range of cuts, it
is also ideal for display advertising.
Purista is introduced as the primary display and
marketing typeface, giving FOSS’ visual
communication a more technical and
distinctive visual identity. Purista is mainly used for
headlines and names.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ææ Øø Åå
0 1 2 3 4 5 6 7 8 9 # & € $ @ ™ © ( ) ! / ? = ¾
Purista Light
Purista Light
Purista medium
Purista SemiBold
Purista Bold
Purista Light Italic
Purista Light Italic
Purista medium Italic
Purista SemiBold Italic
Purista Bold Italic

15. 4.0 PHOTOS

16. Mud-stained realism and documentaristic photography set the tone for
the visual dimension of the new FOSS’ communication. We aim for the
opposite of blue skies and shiny-new machinery in by presenting FOSS
as an authoritative part of real companies’ real ambition of creating real
growth.
The photos fall into 4 main groups
• Arial shots
• High capacity production in action
• FOSS instruments at work
• Instrument packshots
PHOTO STYLE

17. INDUSTRY PICTURES

18. INSTRUMENT PICTURES (PACKSHOTS)

19. END OF MANUAL