Here's the Reasons what you need! The Reasons why, all eCommerce companies prefers Mobile rather than Desktop.

1. Why eCommerce prefers Mobile?

2. Forrester carried out a survey back
in 2012, which reports that search
through App Store was the most
popular way for users to find new
apps, rather than word-of-mouth.

3. Future of eCommerce
2012 2013 2014 2015 2016 2017
Free Downloads 57,331 92,876 127,704 167,054 211,313 253,914
Paid-for Downloads 6,654 9,186 11,105 12,574 13,488 14,778
Total Downloads 63,985 102,062 138,809 179,628 224,801 268,692
Free Downloads % 89.6 91.0 92.0 93.0 94.0 94.5
SOURCE: Gartner (September 2013) (Millions of Downloads)

4. Reasons for App-only economy
➔ The %conversion rate is higher in mobile than Desktop.
➔ The Marketing expenses are minimal for Mobile Apps than Desktop.
➔ To improve online shopping experience by easy navigation, clutter-free rich media.
➔ To stay-in-touch with customers via Push Notifications.
➔ Gartner Says “Free Apps” will account for nearly 90% of Total Mobile App Store
Downloads in 2012.

5. Continues...
➔ To cover Tier II, Tier III consumers and make them shop online.
➔ Easy sharing and make transactions on-the-go.
➔ Easy performance tracking and analyzing user data.
➔ Easy to understand the needs of the customers and offer better online shopping
experience in next update.
➔ Re-engaging the consumers is more possible with App-only economy.

6. Thanks!