3. FONEHOUSE, SHIRLEY
Fonehouse is an independent mobile phone retail, originally focused in London, that was
established in 1994. Now with 49 stores around the country, we decided their experienced
staff could offer us some enlightenment into how and why people consume particular
technologies. We phoned their Shirley store and then contacted the manager, Katan Naik,
who was willing to be interviewed and share his expert opinion from his 9 years of
personal experience in the industry. Our next step after arranging the interview is to plan
our questions and send them via email so that our interviewee could prepare his answers.
4. QUESTIONS
1. What is your role here and how lo have you worked in the mobile technology
industry?
2. What is the most popular phone on the market today?
3. Why do you think this is?
4. Do you think that marketing and social status affect how people consume
technology?
5. Do you think young people use their phones an unnecessary amount for unimportant
purposes?
6. Are people today buying mobile phones because of the functions they have or
because of the brand?
5. FILMING DAY
On Friday 14th October we travelled the Shirley, fully prepared to conduct our formal
interview. We met at college at 9:30am where we booked out equipment and then
practiced setting up the camera and microphone- making sure everything worked how it
should to avoid issues/complications when we got to the interview. We made sure the
camera was fully charged and took an additional power pack so we knew there would be
no problems. We then left college and made our way to Shirley where we arrived at
Fonehouse early in plenty of time to set up for our interview and answer any queries that
our interviewee may have had. Our interview went very successfully, we learnt a lot about
the mobile industry and the expert opinion was extremely beneficial to us. The set up of
our interview followed current documentary conventions and helped create very strong
mise en scene. We also managed to film some background footage in the store which we
will use to support our documentary and interview answers.
