Symplicit momo monday june 2011 - the ultimate mobile ux - v1.0

3,264 views

Published on

Published in: Design, Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,264
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
30
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Symplicit momo monday june 2011 - the ultimate mobile ux - v1.0

  1. 1. The Ultimate Mobile UserExperienceMobile Monday MelbourneJune 2011
  2. 2. What we believe…
  3. 3. There are many factorsthat impact a greatexperience…
  4. 4. Understanding behaviour firstmatters most…
  5. 5. …because it allows you tochange the experience.
  6. 6. And that change happens throughgreat design.
  7. 7. What have we done in themobile space?A little about us…
  8. 8. What is the UltimateMobile UX?
  9. 9. We got together as a team andbrainstormed what we thought…
  10. 10. And we came up withheaps of geeky thingsthat sounded prettycool… 11
  11. 11. And then we thought – reality check!We are not an indicative set of users, all of us in this room areriding the crest of the early adopter wave...
  12. 12. Let’s take a look at whatmakes great mobile UX fora cross section of averageeveryday people out there…
  13. 13. Meet Ron & Kay the Grandparents…
  14. 14. [insert image]
  15. 15. Being able to see the [insert image]person you are talking tothrough your phone andthem see you too…
  16. 16. Meet our kid’s babysitter Lorrenthe Uni Student…
  17. 17. Would love to be able totransport herself to wherethe person she is talking tois located…
  18. 18. Meet our neighbor Gregthe Psychologist…
  19. 19. Greg would love to avoidqueuing at airports andhave car hire companiesdetect his arrival, notifyhim where to go, thenopen the car with hisphone…
  20. 20. Meet my friend Kasey the Author…
  21. 21. Kasey wants to be able tofind recipes on her mobile,then arrive at thesupermarket and have herphone tell her where to findthe items she needs…
  22. 22. Meet Tony our deli guy…
  23. 23. Tony wants to be able toautomatically track andthen re-order stockthrough his mobilebecause he can’t bebothered with hiscomputer…
  24. 24. Meet Jess the fashion buyer…
  25. 25. Jess wants to be able toorder items straight fromthe runway; but also wantsto feel the texture of fabricthrough her phone…
  26. 26. Meet our kids Blake and Darci…
  27. 27. They just want to playwith the iPad…and we getto have a sleep-in again -WIN!
  28. 28. What is the UltimateMobile UX?
  29. 29. It depends!Obviously it is different for everyone…
  30. 30. The ultimate Mobile UX must…1. Understand people  Places they will be  Things they are doing  The need for it to be easy2. Understand context  Need information quickly  Users are on-the-go  Only a few Key tasks3. Understand strengths of the mobile channel  The interplay between people, places, information and when they will want all these things 37
  31. 31. Some mobile designresearch tips …
  32. 32. When creating great mobile experiences… 1. Decide what experience you want to deliver. 2. Determine who you are designing the experience for. 3. Observe these people in context so you can understand and be sympathetic to their context of use. 4. Uncover what will make the experience uniquely mobile for these users. 5. Prototype and test your designs in the lab and in the wild!! 39
  33. 33. Want to get in touch? Jodie MouleSymplicit Pty Ltd DirectorLevel 1, Suite 103, 757 Bourke StDocklands, VIC 3008 0415 288 823Ph 03 9670 3385 jodie@symplicit.com.auwww.symplicit.com.au Stephen Moule DirectorFollow us @symplicit 0404 024 484 stephen@symplicit.com.au

×