Twilert is a web app that allows companies to monitor keywords across Twitter. It provides email updates of tweets containing keywords of a company's choosing, such as brand mentions, products, or industry terms. Users can customize the frequency of updates and use special codes to narrow searches. Twilert monitors the full text of tweets rather than just mentions and hashtags. This allows companies to track relevant discussions and keep tabs on topics.

1. Twilert
Assignment 2
Amy Christianson
S

2. Purpose
S For the company or organization who wants to monitor
specific keywords across the Twitter-sphere on a regular
basis.
S Depending on your company or organization’s particular
needs and objectives, Twilert allows you to monitor for
any and all mentions, discussions or shared content that
you want or need to keep tabs on.

3. About Twilert
S Twilert is a web app that enables you to receive regular
e-mail updates of tweets containing your
brand, product, service, or any keyword really.
S Twilert doesn’t simply monitor @mentions or
hashtags, but monitors all words within a tweet. Meaning
that you don’t have to worry about missing out on
articles, tweets or discussions just because someone
didn’t wrap your chosen keyword in an @mention or
hashtag.

4. Uses
S Examples of what you can monitor for:
S Mentions of your company or organization
S Mentions of your products or services
S Industry related tweets
S Shared articles of a chosen topic
S Potential prospects
S Crises on the rise

5. Monitoring Frequency
S Twilert gives you the ability to monitor your chosen
keywords as frequently as you need.
S For example, you can tell Twilert to send you updates:
S Everyday at 9am
S Every hour
S Every Sunday at 5pm

6. Narrowing Your Search
S Twilert offers you ways of narrowing in on your monitoring
with special codes and commands.
S Narrow in on your searches with quotations. Ex: “Social
Media Monitoring” will only bring back results of that very
specific term.
S Use the OR command to monitor either or of your terms.
Ex: “Social Media” OR Monitoring.