The document defines international marketing and discusses different levels of firm commitment to international markets. It also outlines various modes of entry into international markets, such as using agents, offices, licensing, franchising, or joint ventures. Finally, it discusses differences between domestic and international marketing and highlights important concepts related to international trade, food and dairy product marketing, and challenges in the Indian dairy industry.

2. INTERNATIONAL MARKETING ,INTERNATIONAL
TRADE,FOOD AND DAIRY PRODUCTS MARKETING
Presented To:
Dr. Inderpreet Kaur Kullar
Asst.Professor
(Dairy Economics)
Presented By:
AMNINDER SINGH
L-2014-DT-03-B.TECH
Department of Dairy Economics, CODST,
Guru Angad Dev Veterinary and Animal Science University (GADVASU),
Ludhiana, Punjab,
India -141001

3. OVERVIEW
 Definition of international marketing
 Firms on the basis of commitment level
 Why to go for international marketing
 Modes of entry into international marketing
 EPRG framework and 4P’s of marketing
 Difference between domestic and international
marketing
 International trade , its importance and some terms
related to trade
 Food and dairy products marketing

4. What is international
marketing?
International marketing is carrying on
marketing outside the national
boundaries , which is the process of
determining the consumer needs,
converting them into products and
services to satisfy the user needs and
earning profits from them

5. Firms on the basis of
commitment level
No
involvement
Temporary
involvement
On continuous
basis
Very much
involved

6. Why firms go international ?

7. MODES OF ENTRY INTO
INTERNATIONAL MARKET
Agents in
foreign country
Office in other
countries
Licensing
agreement
Franchising Joint venture FDI

9. 4 p’s of marketing
Product
Place
Price Promotion

10. Distinction between national and
international marketing?

11. International trade
 International trade is the exchange of capital, goods, and
services across international borders or territories, which could
involve the activities of the government and individual
 In most countries, such trade represents a significant share of
gross domestic product (GDP)

12. IMPORTANCE OF INTERNATIONAL
TRADE
 Paves way for Globalisation
 Provides goods and services
 Provides jobs
 Dictates the cost of goods and services

13. PROTECTIONISM
 It is means by which trade between countries is restricted in
some way.
 Main means are – Tariffs and Quotas

14. Free trade is a policy by which a government does not
discriminate against imports or exports by applying tariffs,
subsidies or quotas
Features
1.Trade of goods without taxes or other trade barriers
2.The absence of "trade-distorting" policies that give some firms,
households, or factors of production an advantage over others,
Free access to markets, to market information etc

15. India Trade: Imports
India’s major imports comprise of crude oil machinery, military
products, fertilizers, chemicals, gems, antiques and artworks.
Imported goods are divided into the following categories:
 Freely importable items: For these items, no import license is
required. They can be freely imported by an individual or a firm
 Canalized items: These items can only be imported by public
sector firms. For example petroleum products fall under this
category
 Prohibited items: Items such as unprocessed ivory, animal
rennet and tallow fat cannot be exported to India.

16. India Trade: Exports
Indian exports comprise mainly of engineering and
textile products, precious stones, petroleum products,
jewelry, sugar, steel chemicals, zinc and leather
products
India also exports services to several countries,
primarily to the US. In fact, India is among the
world’s largest exporters of services related to
information and communication technology (ICT)

17. Food and dairy products
marketing
Food marketing brings together the food
producer and the consumer through a
chain of marketing activities
Food marketing is defined as a chain of
marketing activities that take place
within the food system between a food
organisation and the consumer

20. Problems in dairy Product
Marketing
 Milk production is scattered throughout India and undertaken
by small and marginal milk producers
 The quantity (output per annum) and quality of milk is poor
 Erratic power supply mostly in villages adversely impacting
quality of milk
 Seasonal and regional imbalances in milk supply

21.  Lack of incentive and awareness for clean milk
production
 Tropical climatic conditions of the country
 Mal practices adopted by middlemen particularly in
unorganized sector

22. References
 international marketing by Michael R Czinkota(georgetown
university)
 Marketing management by kotler and keller
 www.Youtube.com
 Wikipedia