Bing to Win is a 101-level course that teaches you how to use Bing in relation to both search engine optimization (SEO) and pay per click (PPC) to drive qualified traffic to your site that will have a great chance of converting well.

2. 1-AN INTRODUCTIONTO BING
•Google is not the only game in town when it
comes to search engines
•You can also do search engine optimization
(SEO) in relation to Bing
•Google is also not the only game in town
when it comes to pay per click (PPC) ad
networks.
•If you are not already using Bing, you are
missing out on 30% of the traffic related to
your niche
http://eternalspiralbooks.com/BingCourse 2

3. 2-WHY IT'STIMETO WAKE UPTO
BING
•There are many reasons why Bing is a
golden opportunity to improve your
search engine rankings and PPC costs.
•Here are 3:
•Bing is the default for Internet Explorer
•Bing is the default for all Windows 10
computers
•Bing is used by a young, tech savvy
audience
http://eternalspiralbooks.com/BingCourse 3

4. 3-HOW BING AND BING ADS WORKS
•Knowing the basics about Bing and Bing
Ads and how Pay Per Click (PPC) works is
the gateway to success
•Google and Bing each have an algorithm, or
formula, for deciding which pages are most
relevant in relation to a search
•The algorithm determines the ranking of
websites/webpages in the SERPs-Search
Engine Results Pages
•Both SERPs and PPC use keywords to
determine relevance
http://eternalspiralbooks.com/BingCourse 4

5. 4-CREATING A GREAT PPC CAMPAIGN
•Now that you know the essentials about
Bing, and Bind Ads, it's time to roll up
your sleeves and get started creating a
great PPC campaign.
•It starts with the keywords and
keyphrases associated with your niche
•Which do your prospective customers
use when they are shopping?
http://eternalspiralbooks.com/BingCourse 5

6. 5-GETTING STARTED WITH BING ADS
•Bing Ads can be a great opportunity for
your business if you know the best way to
start using it effectively.
•But first you have to master the system
•The interface is easier than Google
AdWords
•Note that you can upload your AdWords
campaigns too
http://eternalspiralbooks.com/BingCourse 6

7. 6-ADVANCED BING ADS
•Now that you understand the basics in
relation to Bing Ads, it is time to look at
more advanced features in order to make
the most of this opportunity to boost your
business.
•Bing is cheaper than AdWords
•It is more targeted
•It offers different features to save you
money when it comes to bidding
http://eternalspiralbooks.com/BingCourse 7

8. 7-WHY SEO FOR BING MATTERS
•SEO, or Search Engine Optimization, is
key to getting free traffic to your site from
the main search engines like Google and
Bing.
•SEO should be your priority with all
content you create
•PPC should be used for special
campaigns and product launches, and for
testing your marketing messages to see
which convert best
http://eternalspiralbooks.com/BingCourse 8

9. 8-YOUR MASTER GUIDETO SEO FOR
BING
•Search Engine Optimization (SEO) drives
free traffic, so plan your content around
20 to 50 or so keywords you want to rank
highly on in your niche
•Rotate the keywords in groups of 3 to 5
•The keyword density should be no
greater than 3%, that is, 3 times per 100
words
http://eternalspiralbooks.com/BingCourse 9

10. 9-CONCLUSION
•There are many tips and tricks to master
Bing, but once you get started using what
you learn in the Bing to Win course, you will
be able to build on a solid foundation
•You will be able to drive free and paid traffic
easily
•The paid traffic will be cheap and targeted
•Bing is 30% of the search market, so make
the most of it
http://eternalspiralbooks.com/BingCourse 10

11. FURTHER INFORMATION
•To register for the BING TO WIN course,
visit:
http://eternalspiralbooks.com/Bing101.html
http://eternalspiralbooks.com/BingCourse 11