Nadhira Enterprise LLC's control and automation division saw $3.145 million in total sales in 2021, with profits at 44%. For 2022, their sales target is $6 million from trading sales and automation work. Their action plan focuses on increasing client visits, exploring new industries, improving pricing strategies, and establishing more machinery at their Valve Automation Center to support projects. Some of their major projects for 2022 include work for Oxy, PDO, and OGC. Threats include uncompetitive pricing from suppliers and a lack of special equipment at their VAC.

1. Nadhira Enterprise LLC
Control & Automation Division / VAC Services
BUSINESS PLAN – YEAR 2022

2. Sales Figures 2021
 Valves – 1.21 Million USD
 Spares – 1. 89 Million USD
 VAC Services – 0.045 Million USD
 Total – 3.145 Million USD

3. Major Milestones 2021
 Awarded 6 orders from Oxy for supplying ESD Valves from VAC facility.
 Awarded 5 years control valve maintenance contract for all OQ sites.
 Got into PDO AVME for IPF Category / Refurbishment of pipeline valves
 43 IPF Valves automation successfully completed for PDO at VAC Facility.
 Profit margin 44%

4. Sales Target 2022
 TRADING SALES INCLUDING AUTOMATION – 6 Million
 VAC – Automation and Testing 150000 USD + OQ Contract 500000 usd +
Other clients +Site support jobs 100000 usd + Internal jobs and warranty
jobs 50000 USD

5. Action Plan
 Regular Client visits for Supply, service and automation requirements
 More requests for Site surveys
 Explore VAC strength and capability for all type of industries (Oil and Gas
and General Industries)
 Market intelligence data collection for better pricing strategies
 More aggressive pricing strategy to be followed for valves packages on
need basis to increase the installed base.

6. Other Objectives
 Approval of Limitorque actuators and CNV Valves under IPF Category in
PDO
 Approval of Flowserve Bangalore in OGC / OQ Vendor list
 Establishing more machinery and equipment for VAC ( Painting ,Blasting,
Welding for supporting on-time delivery and price advantage for
shutdown jobs)
 Full fledged mobile workshop facility .
 Participating in exhibitions like OGWA.
 Explore advantages of doing control valve assembly and testing in VAC .
 Revisit all the existing supply contracts (BP, OQ etc ) for improving business
opportunities.

7. Major Projects
 Various PDO projects with contractors which were on hold for last 2 years
are getting floated now for control valves.
 PDO long term contract for supplying Control / ESD/ On-off / IPF valves is
expected to be floated.
 Oxy Safah North B Shuaiba Development Project for 240 ESD Valves
 OGC Central Rich and Lean Project for Control Valves
 Oxy 7 years Service Valves Maintenance and service contract
 Site Acceptance Testing on Valves during commissioning at Duqm
refinery

8. Remarks / Threats / Bottlenecks
 The current pricing levels at Flowserve are not competitive enough to
secure OLB orders .
 Non participation of Valbart for ESD packages due to their higher price
levels.
 Non availability of special equipment/services at VAC which in turn
increase our costing & lead time.