How Did One
Whiteboard Session
Create The World’s
Largest Company?
By @JeremyWaite
1996	
  
•  Apple	
  was	
  on	
  the	
  
verge	
  of	
  
bankruptcy	
  
•  Gil	
  Amelio	
  was	
  
CEO	
  
•  Apple	
  w...
Apple	
  Board	
  Discussion	
  
June	
  1997	
  
Apple	
  Board	
  Discussion	
  
June	
  1997	
  
	
  
a)  If	
  we	
  keep	
  Gill	
  as	
  CEO	
  
there’s	
  a	
  10%	
...
Apple	
  Board	
  Discussion	
  
June	
  1997	
  
	
  
a)  If	
  we	
  keep	
  Gill	
  as	
  CEO	
  
there’s	
  a	
  10%	
...
Apple	
  Board	
  Discussion	
  
June	
  1997	
  
	
  
a)  If	
  we	
  keep	
  Gill	
  as	
  CEO	
  
there’s	
  a	
  10%	
...
1997	
  
	
  
Steve	
  agrees	
  to	
  
return	
  to	
  Apple	
  
as	
  an	
  adviser	
  to	
  
the	
  board	
  unDl	
  
t...
Apple	
  were	
  due	
  to	
  ship	
  1	
  million	
  
StyleWriter	
  printers	
  in	
  1997	
  
Apple	
  were	
  due	
  to	
  ship	
  1	
  million	
  
StyleWriter	
  printers	
  in	
  1997…	
  
…	
  but	
  they	
  didn...
The	
  Newton	
  was	
  a	
  
good	
  device…	
  
	
  
	
  With	
  a	
  stylus…	
  
	
  
Using	
  hand-­‐wriDng	
  
techno...
The	
  Newton	
  was	
  a	
  
good	
  device…	
  
	
  
	
  With	
  a	
  stylus…	
  
	
  
Using	
  hand-­‐wriDng	
  
techno...
By	
  the	
  early	
  1990’s	
  Apple	
  product	
  lines	
  exploded	
  
The first thing Steve did
was conduct a product
review to try to find out
why the company
wasn’t working.
•  By	
  1996	
  Apple	
  had	
  too	
  many	
  products	
  
•  Nobody	
  understood	
  the	
  difference	
  between	
  the...
In	
  the	
  middle	
  of	
  the	
  product	
  review	
  
meeDng,	
  Steve	
  told	
  everyone	
  to	
  stop	
  and	
  
st...
Consumer
Pro
Desktop Portable
Consumer
Pro
Desktop Portable
Consumer
Pro
Desktop Portable
Consumer
Pro
Desktop Portable
Consumer
Pro
Desktop Portable
Consumer
Pro
Desktop Portable
Before	
  Steve	
  
AWer	
  Steve	
  
Apple	
  almost	
  declared	
  bankruptcy	
  in	
  1996.	
  
	
  
*	
  According	
  to	
  Interbrand	
  100	
  Report	
  2013	
  
Apple	
  almost	
  declared	
  bankruptcy	
  in	
  1996.	
...
“My	
  gut	
  was	
  that	
  
Apple	
  had	
  some	
  
really	
  good	
  
technology,	
  
but	
  it	
  was	
  fucked	
  
u...
“By	
  shu]ng	
  down	
  
the	
  Newton,	
  I	
  freed	
  
up	
  some	
  good	
  
engineers	
  who	
  
could	
  work	
  on...
Project	
  Purple	
  
On	
  January	
  9th,	
  2007	
  
Steve	
  announced	
  the	
  
launch	
  of	
  the	
  iPhone.	
  
On	
  January	
  9th,	
  2007	
  
Steve	
  announced	
  the	
  
launch	
  of	
  the	
  iPhone.	
  
Stylus	
  not	
  includ...
Apple	
  have	
  now	
  sold	
  over	
  300m	
  iPhones	
  
Apple	
  have	
  now	
  sold	
  over	
  300m	
  iPhones	
  
...	
  and	
  there	
  are	
  now	
  more	
  mobile	
  
phones...
@JeremyWaite | JeremyWaite.Tumblr.com	
  
"The World's Most Valuable Whiteboard Session" by Steve Jobs
"The World's Most Valuable Whiteboard Session" by Steve Jobs
"The World's Most Valuable Whiteboard Session" by Steve Jobs
"The World's Most Valuable Whiteboard Session" by Steve Jobs
"The World's Most Valuable Whiteboard Session" by Steve Jobs
"The World's Most Valuable Whiteboard Session" by Steve Jobs
Upcoming SlideShare
Loading in …5
×

"The World's Most Valuable Whiteboard Session" by Steve Jobs

34,776 views

Published on

When Steve Jobs took over Apple in 1997, one whiteboard session changed the entire company ~ and as a result changed the world...

Published in: Technology, Business
8 Comments
34 Likes
Statistics
Notes
No Downloads
Views
Total views
34,776
On SlideShare
0
From Embeds
0
Number of Embeds
453
Actions
Shares
0
Downloads
180
Comments
8
Likes
34
Embeds 0
No embeds

No notes for slide

"The World's Most Valuable Whiteboard Session" by Steve Jobs

  1. How Did One Whiteboard Session Create The World’s Largest Company? By @JeremyWaite
  2. 1996   •  Apple  was  on  the   verge  of   bankruptcy   •  Gil  Amelio  was   CEO   •  Apple  was   licensing  it’s  OS   •  They  were   constantly  adding   new  product  lines  
  3. Apple  Board  Discussion   June  1997  
  4. Apple  Board  Discussion   June  1997     a)  If  we  keep  Gill  as  CEO   there’s  a  10%  chance   we’ll  avoid  bankruptcy  
  5. Apple  Board  Discussion   June  1997     a)  If  we  keep  Gill  as  CEO   there’s  a  10%  chance   we’ll  avoid  bankruptcy   b)  If  we  fire  Gil  and  Steve   comes  back,  we  have  a   60%  chance  of  survival  
  6. Apple  Board  Discussion   June  1997     a)  If  we  keep  Gill  as  CEO   there’s  a  10%  chance   we’ll  avoid  bankruptcy   b)  If  we  fire  Gil  and  Steve   comes  back,  we  have  a   60%  chance  of  survival   c)  If  we  fire  Gil  and  Steve   doesn’t  come  back,  we   have  a  40%  chance  of   survival  
  7. 1997     Steve  agrees  to   return  to  Apple   as  an  adviser  to   the  board  unDl   they  find  a  new   CEO  
  8. Apple  were  due  to  ship  1  million   StyleWriter  printers  in  1997  
  9. Apple  were  due  to  ship  1  million   StyleWriter  printers  in  1997…   …  but  they  didn’t  expect  to   make  any  money  from  them.  
  10. The  Newton  was  a   good  device…      With  a  stylus…     Using  hand-­‐wriDng   technology  that     almost  worked…    
  11. The  Newton  was  a   good  device…      With  a  stylus…     Using  hand-­‐wriDng   technology  that     almost  worked…      But  no-­‐one    bought  one!    
  12. By  the  early  1990’s  Apple  product  lines  exploded  
  13. The first thing Steve did was conduct a product review to try to find out why the company wasn’t working.
  14. •  By  1996  Apple  had  too  many  products   •  Nobody  understood  the  difference  between  them   •  The  world’s  most  emoJonal  brand  wasn’t  emoJonal   •  “No  magic”  -­‐  even  the  product  names  were  numbers   “The products suck… There’s no SEX in them anymore”.        Steve  Jobs  ~  July  1997  
  15. In  the  middle  of  the  product  review   meeDng,  Steve  told  everyone  to  stop  and   started  to  explain  his  vision  of  the  future.     He  drew  two  lines  on  the  whiteboard  and   said,                              “this is all we need”...  
  16. Consumer Pro Desktop Portable
  17. Consumer Pro Desktop Portable
  18. Consumer Pro Desktop Portable
  19. Consumer Pro Desktop Portable
  20. Consumer Pro Desktop Portable
  21. Consumer Pro Desktop Portable
  22. Before  Steve  
  23. AWer  Steve  
  24. Apple  almost  declared  bankruptcy  in  1996.    
  25. *  According  to  Interbrand  100  Report  2013   Apple  almost  declared  bankruptcy  in  1996.     They  are  now  the  World’s  largest  brand  -­‐   Valued  at  over  $98.3bn.    
  26. “My  gut  was  that   Apple  had  some   really  good   technology,   but  it  was  fucked   up  by   mismanagement”.     Steve  Jobs  1997      
  27. “By  shu]ng  down   the  Newton,  I  freed   up  some  good   engineers  who   could  work  on  new   mobile  devices”.       Those  engineers  soon   started  work  on   “Project  Purple”…  
  28. Project  Purple  
  29. On  January  9th,  2007   Steve  announced  the   launch  of  the  iPhone.  
  30. On  January  9th,  2007   Steve  announced  the   launch  of  the  iPhone.   Stylus  not  included  
  31. Apple  have  now  sold  over  300m  iPhones  
  32. Apple  have  now  sold  over  300m  iPhones   ...  and  there  are  now  more  mobile   phones  in  the  world  than   tooth  brushes.  
  33. @JeremyWaite | JeremyWaite.Tumblr.com  

×