briefly discussed about TATA sky and its chi sqaure test

1. Presented by-
AMIT GANGULI
ANKIT MITRA

2. •
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3.  To understand customer awareness about features of Tata Sky’s
DTH Services.
 To study the customer response towards Tata Sky’s DTH
Service.
HYPOTHESIS TO THE STUDY
H0: Customer choice of Tata Sky’s DTH Service is independent of ‘service
quality’ as a key fact.
H1: Customer choice of Tata Sky’s DTH Service is dependent of ‘service
quality’ as a key fact.

4. Research type: Descriptive Research
Sampling Unit: Customers using TATA SKY DTH SERVICE.
Sample Size: 50
Types of sampling: Convenient sampling
( Non probability sampling)
Data collection tools:
Primary data: Secondary data:
Observation Method
Questionnaire Method

5. Most of the customers are agree that
Sound quality is good
Most of the customers
are agree that Picture
quality is good

7.  More than 50 % of customers opt for TATA Sky only because of Sound quality.
 If we talk about HD channels count, Tata Sky beats Dish TV. Tata Sky provides maximum 79
HD channels, on the other hand Dish TV provides 60 HD channels.
 Regarding picture quality, Tata Sky is better than Dish TV. One can easily find the difference
between picture quality of both services.
 Tata Sky STB user interface looks stylish and its very easy to operate.