How Google Grew<br />10 Good Moves In 10 Good Years<br />Angela Hey, PhD<br />amhey@techviser.comTechviser<br />Presentati...
Why Has Google Grown So Fast?<br />2<br />
The Main Campus<br />3<br />Picture Source: Google<br />
The Original Business - Search<br />4<br />Source: Google<br />
Google’s Revenues ($US Billions)<br />MS OSB – Microsoft Online Systems Business<br />Annual Calendar Year RevenuesSources...
Average Annual Revenue Growth (%)<br />6<br />Source: Yahoo! Finance Oct 2008<br />
Profitability (%) Operating Profit/Revenues<br />7<br />Source: Yahoo! Finance Oct. 2008<br />Based on trailing 12 months ...
Move 1 – Academic Research<br />Google’s origins<br />8<br />
Commercializing Algorithms<br />9<br />
Move 2 – Creative Culture<br />10<br />
Don’t Be Evil<br />Focus On The User<br />Do One Thing Well<br />Fast &gt; Slow<br />Web Democracy<br />Answers Anywhere<b...
<ul><li>70 Search and Advertising</li></ul>Crawl, Index, Ads<br /><ul><li>20 Strong Potential Projects</li></ul>Picasa, Bl...
Move 3 – Hire Good People<br />Schmidt Joins Founders In 2001: March – Chairman, August - CEO<br />20,123 Employees<br />S...
“Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and eth...
What Does Google Look For?<br />Creativity<br />Why sweat the small stuff when you can change the world, challenge the sta...
Move 4 – International<br />160 Country Domains  - .com .uk .de .fr<br />116 Languages<br />20 Countries Have Google Offic...
Translation<br />17<br />35 Languages<br />http://translate.google.com/translate_tools<br />
Google Earth (and Mars)<br />18<br />Source: Google Earth Outreach Conference<br />
Move 5 – Easy To Use<br />19<br />
Easy For All<br />20<br />
Move 6  - Vision<br />Organize the world&apos;s information and make it universally accessible and useful<br />21<br />
Google From Cradle To Grave<br />Baby<br />Google Search For Name - Easily Found Or Anonymous?<br />Photos – Picasa<br />B...
Google’s Wireless Vision<br />Open Communications<br />Open Phones<br />Open Networks<br />Open Spectrum<br />Open network...
Move 7 - Analytics<br />http://analytics.blogspot.com/                 See demos on YouTube<br />24<br />
Urchin originally acquired by Google in 2005<br />Urchin is managed on enterprise servers and works behind firewalls<br />...
Move 8 - Branding<br />Source: Interbrand, Business Week<br />26<br />
Google’s Logo Reinforces Brand<br />Source: Logos belong to Google<br />27<br />
Move 9 – Leverage<br />28<br />
Acquired Over 50 Companies<br />29<br />
OpenSocial – Share Friends, Activities, Lifestyle<br />OpenSocial<br />/<br />Source: http://code.google.com/apis/opensoci...
Move 10 – Environmental Outlook<br />31<br />Google’s main campus (Googleplex)  system featured 9,212 solar panels with a ...
RechargeIT.org<br />32<br />Understanding transportation savings – reducing CO2<br />http://www.google.org/recharge/<br />
Investments In Energy<br />33<br />Clean Energy 2030 – see Knol<br />
Summary<br />34<br />How Big Can Google Grow?<br />
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How Google Grew: 10 Good Moves in 10 Good Years

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How Google Grew: 10 Good Moves in 10 Good Years.
A presentation given to the Smeal College of Business Administration at Penn State University, Fall 2008.

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How Google Grew: 10 Good Moves in 10 Good Years

  1. 1. How Google Grew<br />10 Good Moves In 10 Good Years<br />Angela Hey, PhD<br />amhey@techviser.comTechviser<br />Presentation To Penn State University<br /> Fall 2008<br />Google is a trademark of Google Inc.<br />Google Logos belong to Google<br />
  2. 2. Why Has Google Grown So Fast?<br />2<br />
  3. 3. The Main Campus<br />3<br />Picture Source: Google<br />
  4. 4. The Original Business - Search<br />4<br />Source: Google<br />
  5. 5. Google’s Revenues ($US Billions)<br />MS OSB – Microsoft Online Systems Business<br />Annual Calendar Year RevenuesSources: Techviser and Annual Reports<br />e - Analyst Estimates from Yahoo! Finance<br />5<br />
  6. 6. Average Annual Revenue Growth (%)<br />6<br />Source: Yahoo! Finance Oct 2008<br />
  7. 7. Profitability (%) Operating Profit/Revenues<br />7<br />Source: Yahoo! Finance Oct. 2008<br />Based on trailing 12 months from Sept 08, except Microsoft June 08.<br />
  8. 8. Move 1 – Academic Research<br />Google’s origins<br />8<br />
  9. 9. Commercializing Algorithms<br />9<br />
  10. 10. Move 2 – Creative Culture<br />10<br />
  11. 11. Don’t Be Evil<br />Focus On The User<br />Do One Thing Well<br />Fast &gt; Slow<br />Web Democracy<br />Answers Anywhere<br />Can Make Money &Not Be Evil<br />Always More Info<br />Transborder Need<br />Serious, But Suits<br />Great Isn’t Good<br />Features And Not Products<br />Paraphrased from<br />http://www.google.com/intl/en/corporate/tenthings.html<br />11<br />
  12. 12. <ul><li>70 Search and Advertising</li></ul>Crawl, Index, Ads<br /><ul><li>20 Strong Potential Projects</li></ul>Picasa, Blogger, News, ~Apps (Gmail, Docs)<br /><ul><li>10 Innovations</li></ul>WiFi, Offline Ads, Google Transit, Android<br />~Apps sometimes in 70%<br />Sergey’s Resource Allocation Rule <br />12<br />
  13. 13. Move 3 – Hire Good People<br />Schmidt Joins Founders In 2001: March – Chairman, August - CEO<br />20,123 Employees<br />September 2008<br />Source of Photos: Google<br />13<br />
  14. 14. “Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” Sergey Brin (Source: ThinkExist.com)<br />“We don&apos;t just want you to have a great job. We want you to have a great life. We provide you with everything you need to be productive and happy on and off the clock.” Larry Page (Source: Google)<br />Founders’ Quotes<br />14<br />
  15. 15. What Does Google Look For?<br />Creativity<br />Why sweat the small stuff when you can change the world, challenge the status quo, impact millions of peoples&apos; lives? Source: Google<br />Big Visions<br />High Grades<br />http://www.google.com/intl/en/jobs/<br />Unique Achievements<br />Be a winner<br />http://www.topcoder.com/<br />15<br />
  16. 16. Move 4 – International<br />160 Country Domains - .com .uk .de .fr<br />116 Languages<br />20 Countries Have Google Offices<br />16<br />
  17. 17. Translation<br />17<br />35 Languages<br />http://translate.google.com/translate_tools<br />
  18. 18. Google Earth (and Mars)<br />18<br />Source: Google Earth Outreach Conference<br />
  19. 19. Move 5 – Easy To Use<br />19<br />
  20. 20. Easy For All<br />20<br />
  21. 21. Move 6 - Vision<br />Organize the world&apos;s information and make it universally accessible and useful<br />21<br />
  22. 22. Google From Cradle To Grave<br />Baby<br />Google Search For Name - Easily Found Or Anonymous?<br />Photos – Picasa<br />Baby Gifts From FrooglePay With Google Checkout<br />Child 1st Website With Google Page Creator<br />Teen Makes YouTube Videos<br />Use Android Mobile Phone<br />Blog On Blogger With AdSense<br />Entrepreneur Creates Business With AdWords<br />Tracks Customers With Google Analytics<br />Finds New Offices Using Google Maps & Earth<br />Small Business Uses Google Applications<br />Large Business Uses Google Search Appliance<br />Keep Health Record on Google Health<br />Obituary On Google News<br />22<br />
  23. 23. Google’s Wireless Vision<br />Open Communications<br />Open Phones<br />Open Networks<br />Open Spectrum<br />Open networks<br />http://googlepublicpolicy.blogspot.com<br />23<br />
  24. 24. Move 7 - Analytics<br />http://analytics.blogspot.com/ See demos on YouTube<br />24<br />
  25. 25. Urchin originally acquired by Google in 2005<br />Urchin is managed on enterprise servers and works behind firewalls<br />Urchin is licensed through partners for $2995<br />Hosted analytics that enable data extraction, more drill-down analysis<br />Urchin<br />25<br />Source: Google<br />
  26. 26. Move 8 - Branding<br />Source: Interbrand, Business Week<br />26<br />
  27. 27. Google’s Logo Reinforces Brand<br />Source: Logos belong to Google<br />27<br />
  28. 28. Move 9 – Leverage<br />28<br />
  29. 29. Acquired Over 50 Companies<br />29<br />
  30. 30. OpenSocial – Share Friends, Activities, Lifestyle<br />OpenSocial<br />/<br />Source: http://code.google.com/apis/opensocial<br />
  31. 31. Move 10 – Environmental Outlook<br />31<br />Google’s main campus (Googleplex) system featured 9,212 solar panels with a peak generating capacity of 1.6 megawatts when installed in 2006.<br />
  32. 32. RechargeIT.org<br />32<br />Understanding transportation savings – reducing CO2<br />http://www.google.org/recharge/<br />
  33. 33. Investments In Energy<br />33<br />Clean Energy 2030 – see Knol<br />
  34. 34. Summary<br />34<br />How Big Can Google Grow?<br />

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