How Google Grew: 10 Good Moves in 10 Good Years
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How Google Grew: 10 Good Moves in 10 Good Years. A presentation given to the Smeal College of Business Administration at Penn State University, Fall 2008.
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How Google Grew: 10 Good Moves in 10 Good Years
- 1. How Google Grew 10 Good Moves In 10 Good Years Angela Hey, PhD amhey@techviser.comTechviser Presentation To Penn State University Fall 2008 Google is a trademark of Google Inc. Google Logos belong to Google
- 2. Why Has Google Grown So Fast? 2
- 3. The Main Campus 3 Picture Source: Google
- 4. The Original Business - Search 4 Source: Google
- 5. Google’s Revenues ($US Billions) MS OSB – Microsoft Online Systems Business Annual Calendar Year RevenuesSources: Techviser and Annual Reports e - Analyst Estimates from Yahoo! Finance 5
- 6. Average Annual Revenue Growth (%) 6 Source: Yahoo! Finance Oct 2008
- 7. Profitability (%) Operating Profit/Revenues 7 Source: Yahoo! Finance Oct. 2008 Based on trailing 12 months from Sept 08, except Microsoft June 08.
- 8. Move 1 – Academic Research Google’s origins 8
- 10. Move 2 – Creative Culture 10
- 11. Don’t Be Evil Focus On The User Do One Thing Well Fast > Slow Web Democracy Answers Anywhere Can Make Money &Not Be Evil Always More Info Transborder Need Serious, But Suits Great Isn’t Good Features And Not Products Paraphrased from http://www.google.com/intl/en/corporate/tenthings.html 11
- 13. Move 3 – Hire Good People Schmidt Joins Founders In 2001: March – Chairman, August - CEO 20,123 Employees September 2008 Source of Photos: Google 13
- 14. “Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” Sergey Brin (Source: ThinkExist.com) “We don't just want you to have a great job. We want you to have a great life. We provide you with everything you need to be productive and happy on and off the clock.” Larry Page (Source: Google) Founders’ Quotes 14
- 15. What Does Google Look For? Creativity Why sweat the small stuff when you can change the world, challenge the status quo, impact millions of peoples' lives? Source: Google Big Visions High Grades http://www.google.com/intl/en/jobs/ Unique Achievements Be a winner http://www.topcoder.com/ 15
- 16. Move 4 – International 160 Country Domains - .com .uk .de .fr 116 Languages 20 Countries Have Google Offices 16
- 17. Translation 17 35 Languages http://translate.google.com/translate_tools
- 18. Google Earth (and Mars) 18 Source: Google Earth Outreach Conference
- 19. Move 5 – Easy To Use 19
- 20. Easy For All 20
- 21. Move 6 - Vision Organize the world's information and make it universally accessible and useful 21
- 22. Google From Cradle To Grave Baby Google Search For Name - Easily Found Or Anonymous? Photos – Picasa Baby Gifts From FrooglePay With Google Checkout Child 1st Website With Google Page Creator Teen Makes YouTube Videos Use Android Mobile Phone Blog On Blogger With AdSense Entrepreneur Creates Business With AdWords Tracks Customers With Google Analytics Finds New Offices Using Google Maps & Earth Small Business Uses Google Applications Large Business Uses Google Search Appliance Keep Health Record on Google Health Obituary On Google News 22
- 23. Google’s Wireless Vision Open Communications Open Phones Open Networks Open Spectrum Open networks http://googlepublicpolicy.blogspot.com 23
- 24. Move 7 - Analytics http://analytics.blogspot.com/ See demos on YouTube 24
- 25. Urchin originally acquired by Google in 2005 Urchin is managed on enterprise servers and works behind firewalls Urchin is licensed through partners for $2995 Hosted analytics that enable data extraction, more drill-down analysis Urchin 25 Source: Google
- 26. Move 8 - Branding Source: Interbrand, Business Week 26
- 27. Google’s Logo Reinforces Brand Source: Logos belong to Google 27
- 28. Move 9 – Leverage 28
- 29. Acquired Over 50 Companies 29
- 30. OpenSocial – Share Friends, Activities, Lifestyle OpenSocial / Source: http://code.google.com/apis/opensocial
- 31. Move 10 – Environmental Outlook 31 Google’s main campus (Googleplex) system featured 9,212 solar panels with a peak generating capacity of 1.6 megawatts when installed in 2006.
- 32. RechargeIT.org 32 Understanding transportation savings – reducing CO2 http://www.google.org/recharge/
- 33. Investments In Energy 33 Clean Energy 2030 – see Knol
- 34. Summary 34 How Big Can Google Grow?
Editor's Notes
- Case Study on Google (GOOG)Why Choose Google?Hyper fast growthGrew from academic rootsTechnology pushFamiliarity with company through writing for Mountain View VoiceVibrant culture
- Today’s lecture is a case study. We’ll look at some of the challenges that Google has faced over its 10-year history and some of the moves that have helped make it successful. In a nutshell the company depends on innovation, changing how technology is developed. Marketing, changing how products and services get released. Customers, many of whom are engaged in creating Google’s ecosystem."Googol" is the mathematical term for a 1 followed by 100 zeros.First we will compare Google’s size and growth to some other companies. Then we will look at how Google started.Answer 10 QuestionsWhat Does Google Do?How Big Is Google?How Did It Start?What Is It Like To Work At Google? Culture?Who Pays?Who Does The Work? What Made It Grow So Fast?Who Works There?What Hasn’t Worked Well?What contributes to Google’s success