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How Google Grew: 10 Good Moves in 10 Good Years

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How Google Grew: 10 Good Moves in 10 Good Years

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How Google Grew: 10 Good Moves in 10 Good Years.
A presentation given to the Smeal College of Business Administration at Penn State University, Fall 2008.

How Google Grew: 10 Good Moves in 10 Good Years.
A presentation given to the Smeal College of Business Administration at Penn State University, Fall 2008.

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How Google Grew: 10 Good Moves in 10 Good Years

  1. 1. How Google Grew<br />10 Good Moves In 10 Good Years<br />Angela Hey, PhD<br />amhey@techviser.comTechviser<br />Presentation To Penn State University<br /> Fall 2008<br />Google is a trademark of Google Inc.<br />Google Logos belong to Google<br />
  2. 2. Why Has Google Grown So Fast?<br />2<br />
  3. 3. The Main Campus<br />3<br />Picture Source: Google<br />
  4. 4. The Original Business - Search<br />4<br />Source: Google<br />
  5. 5. Google’s Revenues ($US Billions)<br />MS OSB – Microsoft Online Systems Business<br />Annual Calendar Year RevenuesSources: Techviser and Annual Reports<br />e - Analyst Estimates from Yahoo! Finance<br />5<br />
  6. 6. Average Annual Revenue Growth (%)<br />6<br />Source: Yahoo! Finance Oct 2008<br />
  7. 7. Profitability (%) Operating Profit/Revenues<br />7<br />Source: Yahoo! Finance Oct. 2008<br />Based on trailing 12 months from Sept 08, except Microsoft June 08.<br />
  8. 8. Move 1 – Academic Research<br />Google’s origins<br />8<br />
  9. 9. Commercializing Algorithms<br />9<br />
  10. 10. Move 2 – Creative Culture<br />10<br />
  11. 11. Don’t Be Evil<br />Focus On The User<br />Do One Thing Well<br />Fast &gt; Slow<br />Web Democracy<br />Answers Anywhere<br />Can Make Money &Not Be Evil<br />Always More Info<br />Transborder Need<br />Serious, But Suits<br />Great Isn’t Good<br />Features And Not Products<br />Paraphrased from<br />http://www.google.com/intl/en/corporate/tenthings.html<br />11<br />
  12. 12. <ul><li>70 Search and Advertising</li></ul>Crawl, Index, Ads<br /><ul><li>20 Strong Potential Projects</li></ul>Picasa, Blogger, News, ~Apps (Gmail, Docs)<br /><ul><li>10 Innovations</li></ul>WiFi, Offline Ads, Google Transit, Android<br />~Apps sometimes in 70%<br />Sergey’s Resource Allocation Rule <br />12<br />
  13. 13. Move 3 – Hire Good People<br />Schmidt Joins Founders In 2001: March – Chairman, August - CEO<br />20,123 Employees<br />September 2008<br />Source of Photos: Google<br />13<br />
  14. 14. “Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” Sergey Brin (Source: ThinkExist.com)<br />“We don&apos;t just want you to have a great job. We want you to have a great life. We provide you with everything you need to be productive and happy on and off the clock.” Larry Page (Source: Google)<br />Founders’ Quotes<br />14<br />
  15. 15. What Does Google Look For?<br />Creativity<br />Why sweat the small stuff when you can change the world, challenge the status quo, impact millions of peoples&apos; lives? Source: Google<br />Big Visions<br />High Grades<br />http://www.google.com/intl/en/jobs/<br />Unique Achievements<br />Be a winner<br />http://www.topcoder.com/<br />15<br />
  16. 16. Move 4 – International<br />160 Country Domains - .com .uk .de .fr<br />116 Languages<br />20 Countries Have Google Offices<br />16<br />
  17. 17. Translation<br />17<br />35 Languages<br />http://translate.google.com/translate_tools<br />
  18. 18. Google Earth (and Mars)<br />18<br />Source: Google Earth Outreach Conference<br />
  19. 19. Move 5 – Easy To Use<br />19<br />
  20. 20. Easy For All<br />20<br />
  21. 21. Move 6 - Vision<br />Organize the world&apos;s information and make it universally accessible and useful<br />21<br />
  22. 22. Google From Cradle To Grave<br />Baby<br />Google Search For Name - Easily Found Or Anonymous?<br />Photos – Picasa<br />Baby Gifts From FrooglePay With Google Checkout<br />Child 1st Website With Google Page Creator<br />Teen Makes YouTube Videos<br />Use Android Mobile Phone<br />Blog On Blogger With AdSense<br />Entrepreneur Creates Business With AdWords<br />Tracks Customers With Google Analytics<br />Finds New Offices Using Google Maps & Earth<br />Small Business Uses Google Applications<br />Large Business Uses Google Search Appliance<br />Keep Health Record on Google Health<br />Obituary On Google News<br />22<br />
  23. 23. Google’s Wireless Vision<br />Open Communications<br />Open Phones<br />Open Networks<br />Open Spectrum<br />Open networks<br />http://googlepublicpolicy.blogspot.com<br />23<br />
  24. 24. Move 7 - Analytics<br />http://analytics.blogspot.com/ See demos on YouTube<br />24<br />
  25. 25. Urchin originally acquired by Google in 2005<br />Urchin is managed on enterprise servers and works behind firewalls<br />Urchin is licensed through partners for $2995<br />Hosted analytics that enable data extraction, more drill-down analysis<br />Urchin<br />25<br />Source: Google<br />
  26. 26. Move 8 - Branding<br />Source: Interbrand, Business Week<br />26<br />
  27. 27. Google’s Logo Reinforces Brand<br />Source: Logos belong to Google<br />27<br />
  28. 28. Move 9 – Leverage<br />28<br />
  29. 29. Acquired Over 50 Companies<br />29<br />
  30. 30. OpenSocial – Share Friends, Activities, Lifestyle<br />OpenSocial<br />/<br />Source: http://code.google.com/apis/opensocial<br />
  31. 31. Move 10 – Environmental Outlook<br />31<br />Google’s main campus (Googleplex) system featured 9,212 solar panels with a peak generating capacity of 1.6 megawatts when installed in 2006.<br />
  32. 32. RechargeIT.org<br />32<br />Understanding transportation savings – reducing CO2<br />http://www.google.org/recharge/<br />
  33. 33. Investments In Energy<br />33<br />Clean Energy 2030 – see Knol<br />
  34. 34. Summary<br />34<br />How Big Can Google Grow?<br />

Editor's Notes

  • Case Study on Google (GOOG)Why Choose Google?Hyper fast growthGrew from academic rootsTechnology pushFamiliarity with company through writing for Mountain View VoiceVibrant culture
  • Today’s lecture is a case study. We’ll look at some of the challenges that Google has faced over its 10-year history and some of the moves that have helped make it successful. In a nutshell the company depends on innovation, changing how technology is developed. Marketing, changing how products and services get released. Customers, many of whom are engaged in creating Google’s ecosystem."Googol" is the mathematical term for a 1 followed by 100 zeros.First we will compare Google’s size and growth to some other companies. Then we will look at how Google started.Answer 10 QuestionsWhat Does Google Do?How Big Is Google?How Did It Start?What Is It Like To Work At Google? Culture?Who Pays?Who Does The Work? What Made It Grow So Fast?Who Works There?What Hasn’t Worked Well?What contributes to Google’s success

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