SlideShare a Scribd company logo
An Award Winning Full Service Ad Agency
We are an agency that provides an integrated
approach to traditional and digital advertising.
www.americommarketing.com
03
Team Directors
Since 2001, Americom Marketing has established and added to this reputation and remains the only marketing firm of its kind in the greater
Southeast Texas region.
Charlie Cooper
Co Founder & CEO
Jack Cravy
Internet Marketing Director
Mike Tobias
Media Director
Jacob Stack
Dir. of Business Development
Our team is also made up of other partners, affiliates, and part-timers. The list is growing as you read this! Ed Sturrock and Stefan Barlow of
AmeriCommerce (now a Capital One Company) are at the top of the list with the longest tenure, along with our html and dev specialists, James
LaBove and Donna Barlow, and of course Gulf Coast Rock Legend Leroy Templeton.
04
Recent Awards
In the past ten years alone, Americom Marketing has won
over 30 awards from several publications and foundations.
These are the most notable awards the past couple of years.
Gold Addy Awards
Best Website Design – Consumer
Best Website Design – B2B
2
Silver Addy awards
Interactive Media, Collateral Design, Newspaper
Spread Design, Web Design, Logo Design, Regional
Commercial
7
Bronze Addy awards
Collateral Design, Web Design, Newspaper Ad
Design
3
1st Place – Press Club of southeast
texas
Market Report Design, Guide Brochure
2
Brands We Represent
05
06
Our Company History
Americom Marketing started as a media buying and marketing company that specialized in traditional media buys and
performance measurement. After all of the changes, companies, and experience through the years – Americom
Marketing has become one of the strongest digital and traditional advertising agencies in Texas.
Americom Marketing
started as a media
buying/marketing
company. Our approach
was finding great deals
for our clients.
2000
Americom Marketing
Founded
Five years later,
Americom Marketing
starts an e-commerce
platform to help clients
sell products online
called AmeriCommerce.
2005
Americom Creates
Americommerce
Capital One took notice
of the AmeriCommerce
platform and completes
the purchase of
AmeriCommerce and
names it SparkPay.
2014
Americommerce
sold to capital one
Using our experience in
E-Commerce and
Internet Marketing,
Americom becomes a
digital agency integrated
with traditional media.
2014
Americom becomes
full service agency
Choosing the right agency for you
Advertising Agencies can get lost in all the dollar signs, but here at Americom Marketing we always remember the fundamental
basics of what it takes to represent you as a client.
5
6
7
8
Provide updates on a regular basis on
each project being worked on.
Always analyzing our efforts to
maximize client’s return on
investment.
All team members are up to date on all
projects, regardless if in their department.
Communication, communication,
communication.
07
1
2
3
4
Reports, Designs, and Suggestions are
given on time and always punctual.
Constantly provide ideas of how to
better market your company today.
Representation of your brand is always
professional and held in high standard.
Never place an ad or finalize
anything without approval.
Full
Service
Some ad agencies pride themselves in
graphic design, some in internet marketing,
some in web design, some in media buying,
but there aren’t many that can do it all.
At Americom Marketing you get a complete
service solution from top to bottom. Our team
is made up of the finest talent that can
provide solutions you’ve never even heard
of. We’re here to help your business grow
and we make sure no stone is left unturned
when it comes to services we can provide.
08
Campaign Planning
and Management
Creative Graphic
Design Services
Copywriting, Scripting
and Storyboards
Media Buying and Ad
Placement
Internet Marketing: SEO, PPC,
Email, Remarketing and Social
Web Design and Landing
Page Development
Audio and Video
Production
Printing, Trade Shows,
and Promotional Items
Reporting, Analysis, and
Ad Measurement
09
Set Milestones & Make a Plan
Before a full fledged campaign starts, it’s always best to define a plan and set milestones.
This way the agency and client are always on the same page.
10
11
Measure Goals & Analyze Competition
As you develop your Media Plan you need to make calculated decisions based on sound data.
Find a realistic goal for
your company and where it
belongs in the local or
national marketplace.
Set Goals For
Company Growth
Set 2, 5 & 10 Year
Milestones
We’ll help you put
milestones in place on
where your advertising
should bring you.
Analyze
Competition
Know what your
competitors are promoting,
advertising, when they run
ads and what they spend.
Capitalize On
Untapped Areas
Discover potential growth
opportunities for future
marketing efforts.
Americom Marketing can provide you with an ongoing analysis of what your competitors are doing in the marketplace. Our team can
provide you with a comprehensive overview of your industry along with a look at the advertising campaigns of your competitors.
12
Company
XXXXXXX
XXXXX
XXXXXX
XXXXXXXXXXX
XXXXXXXX
XXX
XXXXXX
XXXX
Ad Spend (Nov 2014)
$ 2,752,014
$ 3,013,061
$ 1,449,152
$ 2,248,418
$ 1,693,939
$ 1,400,109
$ 549,170
$ 142,266
Ad Spend (Dec 2014)
$ 1,421,217
$ 2,577,613
$ 1,900,893
$ 1,099,571
$ 687,497
$ 1,279,491
$ 138,462
$ 339,313
Ad Spend 4Q 2014
$ 7,711,067
$ 6,998,765
$ 5,482,105
$ 4,671,762
$ 4,143,020
$ 3,575,025
$ 1,327,656
$ 873,203
Competitive Advertising Reports
We can create competitive reports that show you exactly what your competitors are doing, what they
are offering, how much they are spending, when they are doing it and much more.
Do you want to know how much your competitors are spending – and where? We can help.
13
Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Offer/Promotion
$5 Gold Eagle Discount
$5 Gold Eagle Discount
$5 Gold Eagle Discount
Silver Eagle Discount
Silver and Gold Eagle
Silver and Gold Eagle
Free Shipping Offer
$5 Gold Eagle Discount
Product Price
$183.15
$172.62
$187.00
$33
$31 & $82
$35 $ $183
Free Shipping
$185.00
Publication
American Profile
Reader’s Digest
Sat Evening Post
Autoweek
Kiplingers
Popular Science
SmartMoney
Smithsonian
Competitive Promotion Reports
We can create competitive reports that show you exactly what your competitors are doing, what they
are offering, how much they are spending, when they are doing it and much more.
Do you want to know how much your competitors are spending – and where? We can help.
Campaign Planning & Management
Campaigns can get complicated. Let the professionals at Americom Marketing diagnose
where to allocate your budget based on your goals.
14
15
Campaign Planning
Whether it’s a weekly campaign, monthly campaign, or a 5 year plan – we can help you
maximize your budget to fit areas proven to help our clients grow.
Knowing where to place
traditional media can make or
break a campaign. We’ll help you
capitalize on reach and frequency
while keeping costs economical.
Traditional Media
Planning
SEO, PPC, Social Media, Web
Development, E-Commerce &
more. We help in all phases while
optimizing it to interact with your
traditional media placements.
Digital Media
Implementation
Advertising costs should be spent
in areas targeted to help your
company grow – not hurt it. We’ll
help allocate your budget to the
areas proven to work.
Budget Allocation
& Analysis
Campaigns
are targeted
to reach your
customers
wherever they
may be.
16
Local & National Campaigns
Geo targeted
digital &
traditional
marketing
Bulk discounts
and remnant
buys
Local media
placements
Budgeted in
areas
needing
growth
Our relationships with national
media reps help with discounts
and remnant buys in all areas.
1
Digital marketing campaigns can
reach the world and be changed
within a moments notice.
2
We can research which areas of
the world your campaigns would
reach its most potential.
3
Our competitive reports will show
what geographical areas your
competitors are advertising in
and what areas they aren’t.
4
Design & Creative Services
Our award winning designers at your disposal – whether it’s a simple piece of stationery or
a full fledged print campaign, we have you covered.
17
18
Graphic Design
We offer several graphic design services that can cover any graphic needs. Whether it’s billboards, magazine ads,
print materials, web design, or just something fun – we have the team that can do it right.
Print materials such as
brochures, flyers,
stationery, and more.
Web design, banner
ads, display ads, web
ads, and more.
Outdoor graphics for
branding or campaigns
across the U.S.
Fun stuff such as
posters, yard signs,
and things that are just
different.
19
Other Creative Services
Graphic Design usually gets all the glory behind a campaign, but behind those campaigns are talented writers and
creative professionals meant to help in other ways behind the scenes.
Copy Writing
Services
Story Boards &
Presentations
Infographic
Design
Poster and
Character
Illustrations
Web Design & Development
Our award winning web development and design sets us apart from competitors. If you are
looking to grow your business online – look no further.
20
21
94%
of people cite “design”
as a reason they do not
trust certain websites
and our developers research the
best platforms suited to meet your
digital marketing goals.
We offer Award Winning web
design and development services
Our expert graphic
designers will tailor
your website or
landing pages to fit
your brand.
1
Each website we
build is cross
browser compatible
such as Safari, IE,
Firefox and Chrome
2
All of our new
website builds are
responsive for
mobile devices
such as phones.
3
Custom Web Development
22
Award Winning
E-Commerce Development
In 2010 SparkPay Online Store, formerly AmeriCommerce, won
“Best E-Commerce Platform” at the SIIA Codie Awards.
If you sell a product – we’ll
help you sell it online. Many
of our clients fully operate
from online sales.
Custom solutions for
selling products
online
We help you step by step
through the entire process
to get you selling products
online with ease.
We design, develop,
and get you through
from start to finish
Hundreds of features have
been implemented during
the several years of
tweaking our platform.
Features such as
API integration &
PCI compliance
23
E-Commerce Capabilities
The landscape has become cluttered with offers and everyone seems to have the best deal. Let
Americom separate fact from fiction in recommending the best ROI options to promote your website.
Central database, shipping
methods, pricing and discount
models, tax rates, handling
fees, SEO friendly and more.
Multiple Storefront
Technology1
Internal and external
integrations, accounting,
mailing, ERP, shipping,
inventory data, and more.
API Integration of 3rd
Party Applications4
Completely managed by the
same centralized
administration console as
your storefronts.
Facebook Shopping
Integration2
Abandoned shopping carts,
drip series emails, customer
reviews, auto complete forms
and other services.
Conversion Rate
Optimization5
Responsive designs, dynamic
auto complete search boxes,
theme flexibility, and quicker
payment options.
Mobile Commerce
Development3
Scalable to stores selling
hundreds of products or
millions of products – we will
develop a solution for you.
Custom
Development6
Internet Marketing Services
Social Media, AdWords, SEO, Email Marketing and much more. We create custom plans
to fit the needs of your business to help it grow an online presence.
24
25
Specialty Services
We are a marketing company that brings both art and science to your campaign. With sophisticated analytics and competitive reports our research
combined with the ability to track down great deals allows precise execution of our customer's advertising budget.
We help design and optimize your
landing pages, check outs, and forms
Conversion Optimization
Facebook, Twitter, Pinterest, LinkedIn
– from ad campaigns to representation
Social Media Management
Google AdWords management,
planning and execution nationwide
AdWords (Pay Per Click)
In house, potential customers, email
lists and more with custom designs.
Email Marketing
On page and off page optimization, link
building, content marketing, etc
Search Engine Optimization
Amazon, eBay, Linkshare, CPA,
Commission Junction and ClickBank
Affiliate Marketing
Certified Experts in Google AdWords
Having co-founded an award winning e-commerce platform gives Americom Marketing a
competitive advantage over other companies who manage PPC campaigns.
Our reports will show what you’re competitors are
paying per click, what keywords they are targeting,
and what areas they aren’t being effective in. This
will give your company a more targeted approach.
Competitive analysis gives you and edge
1 Ad Rank is comprised of Quality Score and Bid
Level – let us help your Ad Rank positioning by
using our techniques to improve the quality score
and keep your CPC low and conversions high.
Quality Score optimization techniques
2
26
27
SEO can help your bring lower CPC while also
increasing conversions – that’s a win, win.
PPC quality score increase
1
More people click on organic results instead of ads.
With SEO, you never “pay per click”.
Best ROI for most brands
2
Advertising your company to people who may do
business? Advertise to those looking for business
Targeted to customers already
wanting your service3
Search Engine
Optimization
When someone is trying to find a product or service, the
first thing they do is “google” it. We help in making sure
your company is the first they see when searching. We
perform services “on page” as well as “off page” and can
help your company rise above the competition. Here are
some of the benefits of performing SEO on your website:
We can help companies be found locally or
nationally.
National or local optimization
4
28
1
Post
Management
Posting relevant
updates on your
behalf.
2
Targeted
Ad Campaigns
We can create
targeted ads that
point to specific
landing pages.
3
Outreach & Rep
Management
We respond and
reach out to people
in your industry.
4
Job openings &
event postings
We can advertise
when you hold
events or have job
openings.
Social Media
We have a ton of experience with Twitter, Facebook, LinkedIn, Pinterest, Instagram,
and other social media platforms. We help brands develop relationships with people
or potential customers who spend time on social media. If you want to advertise your
event, no problem. If you want to advertise job openings, no problem.
The greatest asset provided by advertising on social media is the ability to advertise
ONLY to customers who have the potential of becoming a client or customer. We help
your company capitalize on that.
29
Total Spend: $1,493.54
Total Reach: 61,899 users
Website Clicks: 8,582
Cost Per Click: $0.17
Social Media Case Study:
Audio & Video Production
Commercials aren’t just “whipped together” – they take preparation and planning.
Our audio and video specialists produce quality results for quality clients.
30
31
Audio & Video Production
We know that making a good commercial is balancing
what the audience wants to hear and what you need to
showcase. Entertaining, informative, attractive and
persuasive - we mix the right ingredients to make your
brand stand out on the small screen, the big screen, the
mobile screen and more. (We should also mention we
are also mighty good at operating all these things on a
budget.)
Visit our production work here:
32
Recent Video Projects
Media Buying & Placement
Campaigns can get complicated. Let the professionals at Americom Marketing diagnose
where to allocate your budget based on your goals.
33
34
Economic Media Placements
Locally or nationally targeted audiences
Your advertising expenses should be spent wisely and
properly to effectively reach your potential customers.
Remnant buys up to 90% off rate card
Our relationships with media reps keep us up to date
whenever discounted opportunities arise.
Press coverage and rep management
Need an interview on radio? Want to have a guest
appearance on TV? We’ll help get what you need.
35
National
Media
Campaigns
Regardless of your
company’s strategy, we
work with all mediums
whether it’s digital or
traditional.
Traditional &
Digital
Placements
Geo
Targeted
Campaigns
We are accustomed to
clients with several
locations across the United
States. We have decades
of experience and
relationships to target your
customers nationwide and
find the best ways to
capitalize on your
advertising budget.
We are a Texas based
agency with a
nationwide network of
media outlets.
Print, Promotional & Trade Show
We not only design these materials, but we also have distributor licenses set up to actually
sell these items at discounted prices. Let us get you noticed AND save you money.
36
37
Print Materials, Promotional Items & Trade Show Displays
Whether it’s brochures, flyers, brochures, direct mail, trade show displays or retractable banners – our distributor
license allows us get the highest quality while also saving your company money.
Flyers,
brochures,
business
cards, pocket
folders, and
much more.
Direct Mail
design and
delivery, plus
targeted
mailing lists.
Promotional
Items such as
pens, kuzies,
lanyards, flash
drives, and
much more.
Trade show
displays,
banners,
backdrops,
and much
more.
The Right Full Service Ad Agency
Contact Info:
Email: Charlie@AmericomMarketing.com
Phone: (800) 889-9308
Principal Office:
2615 Calder
Beaumont, TX 77702

More Related Content

Viewers also liked

Viewers also liked (9)

Company Profile Salim Media Indonesia
Company Profile Salim Media IndonesiaCompany Profile Salim Media Indonesia
Company Profile Salim Media Indonesia
 
Company Profile Ad City Advertisers
Company Profile   Ad City AdvertisersCompany Profile   Ad City Advertisers
Company Profile Ad City Advertisers
 
LED Mahaka Advertising
LED Mahaka AdvertisingLED Mahaka Advertising
LED Mahaka Advertising
 
Company profil cv copy legal
Company profil cv  copy legalCompany profil cv  copy legal
Company profil cv copy legal
 
Company Profile CV. ALFARIA
Company Profile CV. ALFARIACompany Profile CV. ALFARIA
Company Profile CV. ALFARIA
 
Company Profil PT.Sinergi Visi Utama
Company Profil PT.Sinergi Visi UtamaCompany Profil PT.Sinergi Visi Utama
Company Profil PT.Sinergi Visi Utama
 
Admark advertising company profile
Admark advertising company profileAdmark advertising company profile
Admark advertising company profile
 
The702010 model
The702010 modelThe702010 model
The702010 model
 
Interactive Intelligence Sales Brief
Interactive Intelligence Sales BriefInteractive Intelligence Sales Brief
Interactive Intelligence Sales Brief
 

Recently uploaded

Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsSalesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsFEXLE
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfGutaMengesha1
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxmy Pandit
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 

Recently uploaded (20)

Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsSalesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 

Americom Marketing - Who We Are

  • 1. An Award Winning Full Service Ad Agency
  • 2. We are an agency that provides an integrated approach to traditional and digital advertising. www.americommarketing.com
  • 3. 03 Team Directors Since 2001, Americom Marketing has established and added to this reputation and remains the only marketing firm of its kind in the greater Southeast Texas region. Charlie Cooper Co Founder & CEO Jack Cravy Internet Marketing Director Mike Tobias Media Director Jacob Stack Dir. of Business Development Our team is also made up of other partners, affiliates, and part-timers. The list is growing as you read this! Ed Sturrock and Stefan Barlow of AmeriCommerce (now a Capital One Company) are at the top of the list with the longest tenure, along with our html and dev specialists, James LaBove and Donna Barlow, and of course Gulf Coast Rock Legend Leroy Templeton.
  • 4. 04 Recent Awards In the past ten years alone, Americom Marketing has won over 30 awards from several publications and foundations. These are the most notable awards the past couple of years. Gold Addy Awards Best Website Design – Consumer Best Website Design – B2B 2 Silver Addy awards Interactive Media, Collateral Design, Newspaper Spread Design, Web Design, Logo Design, Regional Commercial 7 Bronze Addy awards Collateral Design, Web Design, Newspaper Ad Design 3 1st Place – Press Club of southeast texas Market Report Design, Guide Brochure 2
  • 6. 06 Our Company History Americom Marketing started as a media buying and marketing company that specialized in traditional media buys and performance measurement. After all of the changes, companies, and experience through the years – Americom Marketing has become one of the strongest digital and traditional advertising agencies in Texas. Americom Marketing started as a media buying/marketing company. Our approach was finding great deals for our clients. 2000 Americom Marketing Founded Five years later, Americom Marketing starts an e-commerce platform to help clients sell products online called AmeriCommerce. 2005 Americom Creates Americommerce Capital One took notice of the AmeriCommerce platform and completes the purchase of AmeriCommerce and names it SparkPay. 2014 Americommerce sold to capital one Using our experience in E-Commerce and Internet Marketing, Americom becomes a digital agency integrated with traditional media. 2014 Americom becomes full service agency
  • 7. Choosing the right agency for you Advertising Agencies can get lost in all the dollar signs, but here at Americom Marketing we always remember the fundamental basics of what it takes to represent you as a client. 5 6 7 8 Provide updates on a regular basis on each project being worked on. Always analyzing our efforts to maximize client’s return on investment. All team members are up to date on all projects, regardless if in their department. Communication, communication, communication. 07 1 2 3 4 Reports, Designs, and Suggestions are given on time and always punctual. Constantly provide ideas of how to better market your company today. Representation of your brand is always professional and held in high standard. Never place an ad or finalize anything without approval.
  • 8. Full Service Some ad agencies pride themselves in graphic design, some in internet marketing, some in web design, some in media buying, but there aren’t many that can do it all. At Americom Marketing you get a complete service solution from top to bottom. Our team is made up of the finest talent that can provide solutions you’ve never even heard of. We’re here to help your business grow and we make sure no stone is left unturned when it comes to services we can provide. 08
  • 9. Campaign Planning and Management Creative Graphic Design Services Copywriting, Scripting and Storyboards Media Buying and Ad Placement Internet Marketing: SEO, PPC, Email, Remarketing and Social Web Design and Landing Page Development Audio and Video Production Printing, Trade Shows, and Promotional Items Reporting, Analysis, and Ad Measurement 09
  • 10. Set Milestones & Make a Plan Before a full fledged campaign starts, it’s always best to define a plan and set milestones. This way the agency and client are always on the same page. 10
  • 11. 11 Measure Goals & Analyze Competition As you develop your Media Plan you need to make calculated decisions based on sound data. Find a realistic goal for your company and where it belongs in the local or national marketplace. Set Goals For Company Growth Set 2, 5 & 10 Year Milestones We’ll help you put milestones in place on where your advertising should bring you. Analyze Competition Know what your competitors are promoting, advertising, when they run ads and what they spend. Capitalize On Untapped Areas Discover potential growth opportunities for future marketing efforts. Americom Marketing can provide you with an ongoing analysis of what your competitors are doing in the marketplace. Our team can provide you with a comprehensive overview of your industry along with a look at the advertising campaigns of your competitors.
  • 12. 12 Company XXXXXXX XXXXX XXXXXX XXXXXXXXXXX XXXXXXXX XXX XXXXXX XXXX Ad Spend (Nov 2014) $ 2,752,014 $ 3,013,061 $ 1,449,152 $ 2,248,418 $ 1,693,939 $ 1,400,109 $ 549,170 $ 142,266 Ad Spend (Dec 2014) $ 1,421,217 $ 2,577,613 $ 1,900,893 $ 1,099,571 $ 687,497 $ 1,279,491 $ 138,462 $ 339,313 Ad Spend 4Q 2014 $ 7,711,067 $ 6,998,765 $ 5,482,105 $ 4,671,762 $ 4,143,020 $ 3,575,025 $ 1,327,656 $ 873,203 Competitive Advertising Reports We can create competitive reports that show you exactly what your competitors are doing, what they are offering, how much they are spending, when they are doing it and much more. Do you want to know how much your competitors are spending – and where? We can help.
  • 13. 13 Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Offer/Promotion $5 Gold Eagle Discount $5 Gold Eagle Discount $5 Gold Eagle Discount Silver Eagle Discount Silver and Gold Eagle Silver and Gold Eagle Free Shipping Offer $5 Gold Eagle Discount Product Price $183.15 $172.62 $187.00 $33 $31 & $82 $35 $ $183 Free Shipping $185.00 Publication American Profile Reader’s Digest Sat Evening Post Autoweek Kiplingers Popular Science SmartMoney Smithsonian Competitive Promotion Reports We can create competitive reports that show you exactly what your competitors are doing, what they are offering, how much they are spending, when they are doing it and much more. Do you want to know how much your competitors are spending – and where? We can help.
  • 14. Campaign Planning & Management Campaigns can get complicated. Let the professionals at Americom Marketing diagnose where to allocate your budget based on your goals. 14
  • 15. 15 Campaign Planning Whether it’s a weekly campaign, monthly campaign, or a 5 year plan – we can help you maximize your budget to fit areas proven to help our clients grow. Knowing where to place traditional media can make or break a campaign. We’ll help you capitalize on reach and frequency while keeping costs economical. Traditional Media Planning SEO, PPC, Social Media, Web Development, E-Commerce & more. We help in all phases while optimizing it to interact with your traditional media placements. Digital Media Implementation Advertising costs should be spent in areas targeted to help your company grow – not hurt it. We’ll help allocate your budget to the areas proven to work. Budget Allocation & Analysis
  • 16. Campaigns are targeted to reach your customers wherever they may be. 16 Local & National Campaigns Geo targeted digital & traditional marketing Bulk discounts and remnant buys Local media placements Budgeted in areas needing growth Our relationships with national media reps help with discounts and remnant buys in all areas. 1 Digital marketing campaigns can reach the world and be changed within a moments notice. 2 We can research which areas of the world your campaigns would reach its most potential. 3 Our competitive reports will show what geographical areas your competitors are advertising in and what areas they aren’t. 4
  • 17. Design & Creative Services Our award winning designers at your disposal – whether it’s a simple piece of stationery or a full fledged print campaign, we have you covered. 17
  • 18. 18 Graphic Design We offer several graphic design services that can cover any graphic needs. Whether it’s billboards, magazine ads, print materials, web design, or just something fun – we have the team that can do it right. Print materials such as brochures, flyers, stationery, and more. Web design, banner ads, display ads, web ads, and more. Outdoor graphics for branding or campaigns across the U.S. Fun stuff such as posters, yard signs, and things that are just different.
  • 19. 19 Other Creative Services Graphic Design usually gets all the glory behind a campaign, but behind those campaigns are talented writers and creative professionals meant to help in other ways behind the scenes. Copy Writing Services Story Boards & Presentations Infographic Design Poster and Character Illustrations
  • 20. Web Design & Development Our award winning web development and design sets us apart from competitors. If you are looking to grow your business online – look no further. 20
  • 21. 21 94% of people cite “design” as a reason they do not trust certain websites and our developers research the best platforms suited to meet your digital marketing goals. We offer Award Winning web design and development services Our expert graphic designers will tailor your website or landing pages to fit your brand. 1 Each website we build is cross browser compatible such as Safari, IE, Firefox and Chrome 2 All of our new website builds are responsive for mobile devices such as phones. 3 Custom Web Development
  • 22. 22 Award Winning E-Commerce Development In 2010 SparkPay Online Store, formerly AmeriCommerce, won “Best E-Commerce Platform” at the SIIA Codie Awards. If you sell a product – we’ll help you sell it online. Many of our clients fully operate from online sales. Custom solutions for selling products online We help you step by step through the entire process to get you selling products online with ease. We design, develop, and get you through from start to finish Hundreds of features have been implemented during the several years of tweaking our platform. Features such as API integration & PCI compliance
  • 23. 23 E-Commerce Capabilities The landscape has become cluttered with offers and everyone seems to have the best deal. Let Americom separate fact from fiction in recommending the best ROI options to promote your website. Central database, shipping methods, pricing and discount models, tax rates, handling fees, SEO friendly and more. Multiple Storefront Technology1 Internal and external integrations, accounting, mailing, ERP, shipping, inventory data, and more. API Integration of 3rd Party Applications4 Completely managed by the same centralized administration console as your storefronts. Facebook Shopping Integration2 Abandoned shopping carts, drip series emails, customer reviews, auto complete forms and other services. Conversion Rate Optimization5 Responsive designs, dynamic auto complete search boxes, theme flexibility, and quicker payment options. Mobile Commerce Development3 Scalable to stores selling hundreds of products or millions of products – we will develop a solution for you. Custom Development6
  • 24. Internet Marketing Services Social Media, AdWords, SEO, Email Marketing and much more. We create custom plans to fit the needs of your business to help it grow an online presence. 24
  • 25. 25 Specialty Services We are a marketing company that brings both art and science to your campaign. With sophisticated analytics and competitive reports our research combined with the ability to track down great deals allows precise execution of our customer's advertising budget. We help design and optimize your landing pages, check outs, and forms Conversion Optimization Facebook, Twitter, Pinterest, LinkedIn – from ad campaigns to representation Social Media Management Google AdWords management, planning and execution nationwide AdWords (Pay Per Click) In house, potential customers, email lists and more with custom designs. Email Marketing On page and off page optimization, link building, content marketing, etc Search Engine Optimization Amazon, eBay, Linkshare, CPA, Commission Junction and ClickBank Affiliate Marketing
  • 26. Certified Experts in Google AdWords Having co-founded an award winning e-commerce platform gives Americom Marketing a competitive advantage over other companies who manage PPC campaigns. Our reports will show what you’re competitors are paying per click, what keywords they are targeting, and what areas they aren’t being effective in. This will give your company a more targeted approach. Competitive analysis gives you and edge 1 Ad Rank is comprised of Quality Score and Bid Level – let us help your Ad Rank positioning by using our techniques to improve the quality score and keep your CPC low and conversions high. Quality Score optimization techniques 2 26
  • 27. 27 SEO can help your bring lower CPC while also increasing conversions – that’s a win, win. PPC quality score increase 1 More people click on organic results instead of ads. With SEO, you never “pay per click”. Best ROI for most brands 2 Advertising your company to people who may do business? Advertise to those looking for business Targeted to customers already wanting your service3 Search Engine Optimization When someone is trying to find a product or service, the first thing they do is “google” it. We help in making sure your company is the first they see when searching. We perform services “on page” as well as “off page” and can help your company rise above the competition. Here are some of the benefits of performing SEO on your website: We can help companies be found locally or nationally. National or local optimization 4
  • 28. 28 1 Post Management Posting relevant updates on your behalf. 2 Targeted Ad Campaigns We can create targeted ads that point to specific landing pages. 3 Outreach & Rep Management We respond and reach out to people in your industry. 4 Job openings & event postings We can advertise when you hold events or have job openings. Social Media We have a ton of experience with Twitter, Facebook, LinkedIn, Pinterest, Instagram, and other social media platforms. We help brands develop relationships with people or potential customers who spend time on social media. If you want to advertise your event, no problem. If you want to advertise job openings, no problem. The greatest asset provided by advertising on social media is the ability to advertise ONLY to customers who have the potential of becoming a client or customer. We help your company capitalize on that.
  • 29. 29 Total Spend: $1,493.54 Total Reach: 61,899 users Website Clicks: 8,582 Cost Per Click: $0.17 Social Media Case Study:
  • 30. Audio & Video Production Commercials aren’t just “whipped together” – they take preparation and planning. Our audio and video specialists produce quality results for quality clients. 30
  • 31. 31 Audio & Video Production We know that making a good commercial is balancing what the audience wants to hear and what you need to showcase. Entertaining, informative, attractive and persuasive - we mix the right ingredients to make your brand stand out on the small screen, the big screen, the mobile screen and more. (We should also mention we are also mighty good at operating all these things on a budget.) Visit our production work here:
  • 33. Media Buying & Placement Campaigns can get complicated. Let the professionals at Americom Marketing diagnose where to allocate your budget based on your goals. 33
  • 34. 34 Economic Media Placements Locally or nationally targeted audiences Your advertising expenses should be spent wisely and properly to effectively reach your potential customers. Remnant buys up to 90% off rate card Our relationships with media reps keep us up to date whenever discounted opportunities arise. Press coverage and rep management Need an interview on radio? Want to have a guest appearance on TV? We’ll help get what you need.
  • 35. 35 National Media Campaigns Regardless of your company’s strategy, we work with all mediums whether it’s digital or traditional. Traditional & Digital Placements Geo Targeted Campaigns We are accustomed to clients with several locations across the United States. We have decades of experience and relationships to target your customers nationwide and find the best ways to capitalize on your advertising budget. We are a Texas based agency with a nationwide network of media outlets.
  • 36. Print, Promotional & Trade Show We not only design these materials, but we also have distributor licenses set up to actually sell these items at discounted prices. Let us get you noticed AND save you money. 36
  • 37. 37 Print Materials, Promotional Items & Trade Show Displays Whether it’s brochures, flyers, brochures, direct mail, trade show displays or retractable banners – our distributor license allows us get the highest quality while also saving your company money. Flyers, brochures, business cards, pocket folders, and much more. Direct Mail design and delivery, plus targeted mailing lists. Promotional Items such as pens, kuzies, lanyards, flash drives, and much more. Trade show displays, banners, backdrops, and much more.
  • 38. The Right Full Service Ad Agency Contact Info: Email: Charlie@AmericomMarketing.com Phone: (800) 889-9308 Principal Office: 2615 Calder Beaumont, TX 77702