A UX professional with over 25 years of experience working for start-ups to Fortune 100 companies. Extensive track record of increasing business performance through transformative experiences.

1. Anthony Medeiros
UX Solutions Portfolio
eComm & Mobile
Digital Marketing
Educational
Insurance
Photography
Financial
AT&T
Coors, BestBuy
Capella
Safeco
Getty
INVESTools

2. AT&T Home Solutions - eComm & Mobile
Award winning redesign
improved conversion by 12%.
Leading a multidisciplinary
team to reduce the pain points
and complexity in AT&T’s Multi-
Channel Home Solutions buy
flow, 8 separate user flows
were coalesced into a single
cohesive user experience. The
redesign significantly
improved conversion from 3%
to 15% and improved
completion time from 30
minutes to 10.existing
conversion rates.
1. User Experience Model
2. Wireframe Improvements
4. Mobile First Prototype
3. Responsive Design

3. AT&T Customer Support - eComm & Mobile
Redesign the content strategy
from information browsing to
a task based solution. Using
call center metrics, content was
organized by the most common
topics. Top 3 were displayed
prominently in the main body in
context with secondary and
related issues.
1. Content Model
2. Wireframe Display
3. Responsive Design
4. Mobile First Prototype

4. Coors Interactive Can - Digital Marketing
Modeled the user
experience for the Coors
cold activated can to
ensure user engagement
and delight in the
interactive can concept
supporting Coors social &
UGC video campaign goals
1. User Experience Model
2. Interactive can UI

5. - Interactive Media
- Specs and Reference
Value Added
Social Content
Multi-Channel Widgets
“Shop Anywhere”
Advertising
Publishing
Community
VettedYelp
Desktop
Social
Content
Friends,
Celebrity,
Expert,
World
dreamSpaces
Social
Shopping
Platform
Google
Yahoo
Amazon
Facebook
Mobile
Retail
Partner
Sites
Social /
Portal
Sites
TV
BestBuy dreamSpaces - Digital Marketing
View, Share, Suggest, Recommend,
Rate, Build - Compelling Lifestyle
Spaces / Solutions – “What to Buy!”
Created the dreamSpaces concept user
experience to realize the trusted network
social space for BestBuy – a BestBuy
facilitated ecosystem for consumers and
manufacturers where customers can
assemble a dream kitchen or other rooms
and purchase the items at BestBuy
2. Concept UI
1. Trusted Network – Experience Model

6. Capella - Educational
Increased online
conversion by 22%.
User research
determined that
students were more
interested in their
careers and how to
achieve their goals
than browsing the
colleges degrees and
classes.
1. Research backed Personas
2. Wireframe Redesign
3. Testing Prototype

7. Exit Points
0
5
10
15
20
25
30
35
40
Landing
Industry
Locations
Company
Products
Building1
Building2
Autos
Assum1
Assum2
BOPCov
AutoCov
Save
Quote
Buy
Auth
Print
Screen
TotalExits
Complete with an agent
Consult with an agent
Leave
Other
1. Research – Trusted Conversation Model Significant user
research informed
this successful
design solution.
Coverage
recommendations
where key before
obtaining necessary
information for an
actual price quote.
2. Wireframe Redesign
Safeco Quoting - Insurance
3. Testing Prototype

8. Getty - Photography
Designed a streamlined
portfolio experience to show
case high-end photographers
and their work at Getty who can
be contracted for photographic
assignments. With an
innovative interaction model,
users could browse for a
photographer by a location or
subject matter that meet their
project needs.
1. Wireframe Interaction
2. Testing Prototype

9. INVESTools - Financial
General Investor: Hardcore
Interaction Scenario
Analyze
Your
Stocks
Live
ROI
Exampl
es
Toolbox
/ Course
Preview
Register
for Live
Seminar
ASPIRATIONS:
4 Bank a million dollars before he is
55
4 Drive a Mercedes AMG
4 Retire early – in style
PERSONALITY:
4 Confident, impatient, action-
oriented, proud, loyal,
unsentimental
DEMOGRAPHICS:
4 Civil Engineer
4 Makes 125k per year
4 Married, empty-nester
4 Wife is homemaker
MEDIA CONSUMPTION:
4 Reads magazine & newspapers, and
books (Fortune, WSJ, USA Today)
4 Reads Yahoo Finance Message
boards regarding his own company
& those he invests in
4 Researches individual company
sites
ATTITUDE / BEHAVIOR:
4 Comfortable trading online but only in small
batches
4 Constantly seeking new sources of information,
stock tips, inside information
4 Doesn’t feel that his broker always acts in his
best interests
KEY FEATURES:
4 Acquisition
4 Wants to see affirmation by
recognized experts that the
course works
4 Wants to get hands-on and feel
what it is like to use the tool
4 Wants something “on his level”
4 Wants to compare stocks his
broker has picked in the past with
those he might have picked using
INVESTools
4 Retention
4 Show me the money!
4 Save me time
4 Extension
4 Daniel aims high – once he’s on
the track to a PhD, he won’t stop
This redesign achieved
33% greater online
conversion by promoting
personal stories and easy
to understand steps
toward owning your
financial success that
were being used
successfully in their
expensive location based
seminars.
1. Research backed Personas
2. Wireframe Redesign
3. Testing Prototype