1. IT C Limited
Mohammed Nadeem,
BIET MBA programme,

2.  Type Public
 Traded as BSE-ITC.NS
 Industry Conglomerate
 Founded August 24,1910
 Headquarters Kolkata,
 Key people Yogesh Chandra Deveshwar
 Revenue US$7 billion
 Employees 29000(2012)
INTRODUCTION
CEO,Yogesh Chander Deveshwar

4. List of products of ITC limited
 Cigarettes: Gold flake, Navy cut, Indian kings
 Foods: Minto, Sunfeast, Bingo,Yippee etc..
 Apparel:Wills Lifestyle and John players
 Personal care:Vivel, Hair care and skincare
 Stationery: Classmate and Paperkraft
 Safety matches and Agarbattis: Mangaldeep

5. SWOT analyses ITC Ltd
STRENGTHS:
 Market leadership is the one of the biggest strength of
the company.
 ITC leveraged it traditional businesses to develop new
brands for new segments.
WEAKNESS:
 Even today, ITC depend on the tobacco business
revenues.
 Cigarettes account for 49% of company`s turnover
and responsible for 82% of revenues.

6. OPPORTUNITIES:
 FMCG product like Aashirvaad, Bingo, and Sun feast
has the increasing growth in the market.This can be
good opportunities for the future of ITC.
 ITC is moving into new and emerging sectors including
IT with supporting business solutions.
THREATS:
 Firstly threat is the competition in domestic as well as
international market.
 So dynamic government policies is also a biggest
threat for the ITC

7. PLC Analysis Of ITC Cigarettes
 After analyzing the ITC cigarettes in India it was
found that cigarettes are in the maturity stage. of
their PLC.
 This is because of the reason that most of the
attributes shown by the cigarettes in India are similar
to the attributes of a product in maturity stage.

8. Competitors of ITC Ltd
 GoldenTobacco
 RTCL Ltd
 Godfrey Philips
 VTC Industrial Ltd.
 Kothari products
 Marico
 Hindustan Uniliver Limited

10. Factory plant of ITC
 MeenakunteVillage, Jallahobli
Bangalore - 562157
Karnataka – India
 Cigarette Factory, Sardar Patel Marg
Saharanpur - 247001
Uttar Pradesh – India
 Anaparti
East Godavari Distri - 533342
Andhra Pradesh – India
 Currently, ITC has over 39 warehouses in India and uses close to
500-800 trucks per day for shipment

11. Corporate strategy of ITC
 Create multiple drivers of growth by developing a
portfolio of world class businesses that best
matches organisational capability with
opportunities in domestic and export markets.
 Continue to focus on the chosen portfolio of
FMCG, Hotels, Paper, Paperboards &
Packaging, Agri Business and Information
Technology.
 Benchmark the health of each business
comprehensively across the criteria of Market
Standing, Profitability and InternalVitality.
 Ensure that each of its businesses is world class and
internationally competitive