Angstrom Real Estate, a US-based real estate company, plans to expand its affordable housing portfolio into equatorial Africa. The region faces a shortage of affordable housing. Angstrom will introduce low-cost housing constructed using local materials and labor in Uganda, Tanzania, and Kenya. While the political environment is stable and encourages foreign investment, challenges include high inflation, precipitation interfering with construction, poor infrastructure, and competition from existing players.

1. Write clearly and precisely 2 pages including an introduction,
headers, and a conclusion. It is required to follow the APA style
format correctly. Cite at least two resources for each
assignment. No plagiarism.
Need citations with the page number when citations are taken
from this book: Issel, L.M(2014). Health program planning and
evaluation: A practical systematic approach for community
health. (3rd edition). Burlington, MA: Jones and Bartlett
THANKS
Assmt 7
Chapt. 16, p 509 question #3. list the four criteria for assessing
the rigor of qualitative studies . Imagine that you are planning
to conduct in-depth interviews of program participates to assess
programs effects. For each criterion, give one example of how
you would address that criterion in your plan for the impact
evaluation. Credibility, Transferability Dependability,
Conformability
Chapt. 16, p 509, question 4. Discuss under what circumstances
you would and would not use numbers in the presentation of
results from each of the types of qualitative methods reviewed.
Entering a Foreign Market
Student’s Name
Institutional Affiliation
Introduction
Different companies have different strategies for serving their
customers.
Customers are usually scattered all over.
The major objective of international target marketing is to

2. identify customers from different countries who are ready to
consume the goods and services.
Specific Foreign Target Market
English-Reading Business Individuals
Affluent European Customers.
many English speaking countries can suit the business. This
target is necessary because the company will not experience the
problem of language barrier.
The customers are more likely to react to the business in a local
language. Therefore the company is looking for target
customers to obtain information locally from every country.
3
Choosing Lists and Providers
The company will then choose the list of providers in the
destination country. The list will include:
1. Lists of companies doing the same business
2. List of Providers.
1. This will include an international plan but will not assume
that all the information is American-based. The company will
write down the list of other companies in the same industry to
determine the competition.
2. Since the business will be internationally based, a list of the

3. suppliers in the local country will be needed to determine which
providers are more appropriate.
4
Strategies for entering the target market
Learn the business ethics of the foreign market.
Gather information on the currency value of the country and the
timelines of import/export..
Expertise on the foreign country's rules that govern businesses.
Perform focus groups to experiment on the expected
international market.
Research on the strategies of the foreign competitors.
It is important to know the values of a foreign country when
entering an international market. For instance the
communication skills in that country, the norms and the
standards expected of business in that country.
This is important in reaping the full potential of the company.
Similarly, it creates an opportunity for bigger deals later in the
business. Researching on the rates of the currency is essential
for planning.
. It is important to have someone who can represent the
company locally to navigate through the unpredicted restrictions
by the government in that country.
Understanding the culture of the foreign country entails
determining ways of reaching the demographics in that country.
Focus groups in the foreign country will equip the business with
the proper way of conducting business.
This involves their approach of business and learning what the
competitors did to be successful. The business can then
strategize on a different approach that would boost its
competition in the international market.

4. 5
Pros and Cons of International Marketing
Pros
1.Market Expansion
2. Brand Reputation
3. Global Networking
4. Creating opportunities for future business.
Enables the company to expand its market.
Foreign marketing can boost the reputation of the brand.
International marketing enables corporations to connect with
new stakeholders and customers.
International trade can create possibilities for the expansion of
the firm in the future.
6
Cons
1.Cultural diversity
2. War.
3. Infrastructure.
4. Strict government regulations.
Cultural diversity can make it difficult for efficient operations.

5. If there is an outbreak of war in the foreign country, the
business might endure significant losses.
Underdevelopment of infrastructure could be a great hindrance
to the business operations.
The government laws of the host country might not be
welcoming.
7
References
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G.,
& Rose, E. L. (2014). International business. Pearson Australia.
Hill, C. W., Cronk, T., & Wickramasekera, R. (2013). Global
business today. McGraw-Hill Education (Australia).
Verbeke, A. (2013). International business strategy. Cambridge
University Press.
Angstrom Real-estate
STUDENT:
INSTITUTION:
COURSE:
PROFESSOR:
DATE:
Expanding operations

6. Presentation Outline
Company overview
Product Description
Environmental analysis of market.
References
Introduction
Introduction
3
International expansion is when a business extends it business
operations and activities beyond the borders of its home
country.
When expanding internationally, a business needs to do

7. extensive due diligence with regards to :
Cost of growth (Legal costs, capital, labor, overheads, among
others)
Legal jurisdiction and requirements of the target country/region
Culture of the locals (Employees and prospective clients
Environment and climate of the target region
Angstrom Real Estate wishes to expand its investment portfolio
by entering the equatorial region of Africa.
The UN department of housing and land has established that
Africa is one of the various regions facing difficulties and
shortage of affordable housing.
By expanding its affordable housing portfolio, Angstrom real
estate will be entering a relatively untapped market.
3
Company Overview
4
Angstrom Real Estate is a US based real estate corporation,
concerned with developing, refurbishing and selling buildings
and residential houses.
The corporation’s headquarters are based in Washington, DC
The company was created in 2003 with the purpose of
developing and providing affordable housing to the middle class
population of the American citizens.

8. Company’s mission: The company envisions a better and decent
lifestyle for every American citizen. We work towards our
vision by building America brick by brick.
4
Product Description
Low Cost Housing
Low cost housing refers to housing units that are affordable to
that population whose average annual income is either middle
income or below the median for household income.
According to the United Nations, people in Africa face a
challenge of affording decent housing because most economies
are still third world countries.
Angstrom aims to introduce low cost houses in the equatorial
regions of Africa i.e. Uganda, Tanzania and Kenya.
Angstrom will achieve this though:
The use of local materials for construction.
Using the locals for labor instead of importing the workforce.
Building simple homes which do not require a lot of logistics in
planning and construction.
Environmental Analysis
6
The political environment is quite attractive. The region is
experiencing a stable political environment. The countries’

9. governments are also encouraging the entry of international
investors into the market to stimulate economic growth.
Currently, the inflation rate is very high and prices of
commodities are very high. This will affect the procurement of
raw materials such as cement, timber, roof covering materials
among others.
The climate is also very challenging because of the high
precipitation rate which may interfere with the construction
stage .
However, the competition is quite ow, because of the high cost
of housing in the region. Introducing affordable housing to the
three countries gives us a competitive edge over the current
market players.
The region’s infrastructure is also in a poor state.
Transportation of materials may therefore prove to be quite
difficult and costly.
6
References
7
Joshi, Rakesh, M., (2009) International Business, Oxford
University Press, ISBN 0-19-568909-7
Mulliner, E,, Smallbone, K., Maliene, V., (2013). An
assessment of sustainable housing affordability using a multiple
criteria decision making method. Omega. 41 (2): 270–
79. doi:10.1016/j.omega.2012.05.002.
Affordable Land and Housing in Africa. UN. Habitat for a

10. better urban future. Retrieved from,
https://unhabitat.org/books/affordable-land-and-housing-in-
africa/ on 26th May 2017.
Kim, C., Hwang, P., (1992). Global strategy and multinationals'
entry mode choice. Journal of International Business Studies,
23(1), 29. Accessed 30 September 2015.
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