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Secondary research intp audience for main task

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Secondary research intp audience for main task

  1. 1. Secondary Research into Audience for Main Task By Amber Bush
  2. 2. Ideal channels for my product Typically make-up adverts are found on channels such as  E4  E!  ITV2  Channel 4  MTV Also these channels are known for attracting young audience’s.
  3. 3. Channel viewing figures
  4. 4. ITV2  ITV2 has 2.24% of the audience viewing share for the month of September 2014.  Each week the channel reaches 6 million 16-34 year-olds. This is the second biggest digital channel for this age group.
  5. 5. ITV Popular Programmes This image shows the most poplar shows on ITV, recently these are Celebrity Juice, Plebs, and the Xtra Factor Results. Celebrity Juice attracts around 2 million viewers regularly and is the highest rated entertainment show since 2002.
  6. 6. Channel 4 and E4 Channel 4 is very popular “young and upmarket viewers” and engages with around 11.6 million 16-34 year-olds. Channel 4 owns E4 which has the same target audience age range with 52% being 16-34 and 61% of viewers being female. Also half of the UK’s 16-24 are registered on 4oD catch-up website. Channel 4 has 4.41% of the audience viewing share. E4 has 1.35% of the audience viewing share.
  7. 7. Channel 4 Popular Programmes  Gogglebox is aimed at 16-34 year-olds  Guy Martins Spitfire is aimed at adult men  Homeland, Grand Designs and 24 Hours in Police Custody is aimed at adults in general
  8. 8. E4 Popular Programmes  Hollyoaks and The Big Bang Theory aims to 16-34 year-olds.  New Girl aims to women 16-34 year-olds.
  9. 9. E!  Average age of audience that watch this channel are 34.4 year-olds.  E! Popular Programmes are Total Divas, Botched and Kardashians. All these programmes have a target audience of 18-34 year-olds.
  10. 10. MTV  Average age of audience that watch this channel are 23.4 year-olds.  MTV’s Popular programmes are Teen Mom 2, 16 & Pregnant and Are You The One? Average target audience is 16-24 year olds.
  11. 11. References  http://www.trustedreviews.com/news/chann el-4-clocks-up-6-million-registered-4od-users-and- half-of-the-uk-s-16-24-year-olds  http://www.barb.co.uk  http://uproxx.com/tv/2012/08/what-is-the-average- age-of-the-audience-for-your-favorite- cable-show/  http://www.channel4sales.com  http://www.itvmedia.co.uk/new-to-itv/itv2

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