Powerpoint for Multipart Semester assignment of Social Media/Web Design

1. Annika Mak fa102b Professor Klinkowstein
Research from the Web and Quora
Article Title and URL
Podcast: Smári McCarthy on Panama Papers, 'pirates,' + power
http://www.iftf.org/future-now/article-detail/podcast-smari-
mccarthy-on-panama-papers-pirates-power/

2. Annika Mak fa102b Professor Klinkowstein
Research from the Web and Quora
Article Excerpt
“When Julian Assange and Wikileaks kicked off the age of the digital
leak…it seemed audacious. Then came Chelsea Manning and
Edward Snowden, criminals to some, heroes to others. Each has
reminded us, in different ways, that we live in a century of
technological promise and peril. Many of us live on our phones;
that makes our lives easier. It also makes it easier for our lives to
be hacked, by criminals and by the government.”

3. Annika Mak fa102b Professor Klinkowstein
Research from the Web and Quora
Quora Question
Submitted Question: Are you often concerned about who sees your
personal information online?

4. Annika Mak fa102b Professor Klinkowstein
Research from the Web and Quora
Questions from Quora
Related question:
Is privacy a big issue in social networking sites?
Answer to related question:
Privacy is a massive issue everywhere online. It is so easy to get to know
everything about you and your family from just a few pieces of information that it
is terrifying.
Unfortunately, our Government's do not want you to have privacy…they want us to
be public. To have all our information out in the open. It makes their job easier to
catch the baddies. Unfortunately it also makes the baddies job so much easier
as well.

5. Annika Mak fa102b Professor Klinkowstein
Draft Product or Service Description
Proposal
An app that protects and analyzes personal information in
online accounts.

6. Annika Mak fa102b Professor Klinkowstein
Team Presentation

7. Annika Mak fa102b Professor Klinkowstein
Team Presentation

8. Annika Mak fa102b Professor Klinkowstein
Team Presentation

9. Annika Mak fa102b Professor Klinkowstein
Team Presentation

10. Annika Mak fa102b Professor Klinkowstein
Team Presentation

11. Annika Mak fa102b Professor Klinkowstein
Team Presentation

12. Annika Mak fa102b Professor Klinkowstein
Team Presentation

13. Annika Mak fa102b Professor Klinkowstein
Team Presentation

14. Annika Mak fa102b Professor Klinkowstein
Team Presentation

15. Annika Mak fa102b Professor Klinkowstein
Team Presentation

16. Annika Mak fa102b Professor Klinkowstein
Team Presentation

17. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Audience
• Adolescents (13-18)
• Pre-adults (18-21)
• Adults (22-50)

18. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
About the Product
• Online accounts connected to app
• App analyzes how much personal information is on each
personal account
• App suggests what information to keep and to get rid of

19. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line (Consideration)
• Online advertisements
• App seen in an app store in essentials section
• User learn the risks of oversharing personal information

20. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line (Use)
• User connects their accounts to the app
• App recommends what information to share and not
• An option to generate strong passwords for online accounts

21. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line (Post-Use)
• User is satisfied with product and continues to use app
• App emails or notifies user on phone tips to protect
personal information
• Option to share or recommend app to others

22. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line (Consideration)
• Paper advertisements from books and magazines
• Ads through television
• User learn the risks of oversharing personal information

23. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line (Use)
• User connects their accounts to the app
• App recommends what information to share and not
• An option to generate strong passwords for online accounts

24. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line (Post-Use)
• User is satisfied with product and continues to use app
• Option to have tips mailed to them
• Option to share or recommend app to others

25. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Planning Sketch

26. Annika Mak fa102b Professor Klinkowstein
User / Customer Experience Map
Final Design
Target Audience
ConsiderationExposure Post UseUse
About
An app that protects a user’s online privacy by analyzing the amount of content on
each of the user’s accounts and how secure an app is. The app then suggests to
the user what
content to keep and what to delete based on how sensitive the information is.
Word of
Mouth
Paper
Advertisements
Online
Television
Phone
Download
Explore
functions
Test
functions
Check level of
content on
user’s account
States how
secure a
website or
app is
Random
password
generator
Share
Email tips
on privacy
Phone
alerts
User Journey Map
Adolescents (13-17)
Most likely to be targeted by
online perpetrators.
Unaware of dangers of releasing large
amounts of personal information online.
Adults (18-50)
Stores information on their social media
accounts and other leisurely sites
(ex. Amazon).
Risks having personal information
(ex. credit cards) stolen.
Annika Mak, Professor Klinkowstein
FA102B, Social Media and Web Design
User Journey Map
Target Audience
ConsiderationExposure Post UseUse
About
An app that protects a user’s online privacy by analyzing the amount of content on
each of the user’s accounts and how secure an app is. The app then suggests to
the user what
content to keep and what to delete based on how sensitive the information is.
Word of
Mouth
Paper
Advertisements
Online
Television
Phone
Download
Explore
functions
Test
functions
Check level of
content on
user’s account
States how
secure a
website or
app is
Random
password
generator
Share
Email tips
on privacy
Phone
alerts
User Journey Map
Adolescents (13-17)
Most likely to be targeted by
online perpetrators.
Unaware of dangers of releasing large
amounts of personal information online.
Adults (18-50)
Stores information on their social media
accounts and other leisurely sites
(ex. Amazon).
Risks having personal information
(ex. credit cards) stolen.
Annika Mak, Professor Klinkowstein
FA102B, Social Media and Web Design
User Journey Map

27. Annika Mak fa102b Professor Klinkowstein
Ning Research
Ning Banner
Privacy Checks

28. Annika Mak fa102b Professor Klinkowstein
Ning Embedded Presentation

29. Annika Mak fa102b Professor Klinkowstein
Ning Embedded Presentation

30. Annika Mak fa102b Professor Klinkowstein
Ning Embedded Presentation

31. Annika Mak fa102b Professor Klinkowstein
Ning Embedded Presentation

32. Annika Mak fa102b Professor Klinkowstein
Ning Embedded Presentation

33. Annika Mak fa102b Professor Klinkowstein
Ning Research
Ning Homescreen

34. Annika Mak fa102b Professor Klinkowstein
Ning Research
Ning Homescreen

35. Annika Mak fa102b Professor Klinkowstein
Ning Research
Ning Homescreen

36. Annika Mak fa102b Professor Klinkowstein
Ning Research
Ning Homescreen

37. Annika Mak fa102b Professor Klinkowstein
Ning Research
Ning Homescreen

38. Annika Mak fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community

39. Annika Mak fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community

40. Annika Mak fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community

41. Annika Mak fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community

42. Annika Mak fa102b Professor Klinkowstein
Product or Service Description FB Page Research
Sony
“Sony is a leading manufacturer of audio, video, communications, and information
technology products for the consumer and professional markets. Its motion picture,
television, computer entertainment, music and online businesses make Sony one of the
most comprehensive entertainment and technology companies in the world.”

43. Annika Mak fa102b Professor Klinkowstein
Product or Service Description FB Page Research
IBM
“IBM is a global technology and innovation company headquartered in Armonk, NY…Today,
IBM is much more than a “hardware, software, services” company. IBM is now emerging as a
cognitive solutions and cloud platform company. Our work and our people can be found in
all sorts of interesting places. IBMers are helping transform healthcare, improving the retail
shopping experience, rerouting traffic jams and even designing the next generation fan
experience in sports stadiums around the world. It's the kind of thing we've been doing for
more than 100 years.”

44. Annika Mak fa102b Professor Klinkowstein
Product or Service Description FB Page Research
Blackberry
“Today’s BlackBerry is a software company with a standard of security for managing the
network of mobile and wearable devices, desktops and laptops, and other endpoints within
enterprises. In addition to developing and providing applications, our BlackBerry Secure
platform enables enterprises and independent developers to create applications for
smartphones, medical devices, connected cars, consumer appliances and industrial
machinery, and much more. The result is a secure Enterprise of Things where enterprise
customers can transform their organizations for 360-degree secure mobility and have
complete confidence in their endpoint management.
BlackBerry Secure applications are showing up in every industry where secure mobile
communications are critical.”

45. Annika Mak fa102b Professor Klinkowstein
More Detailed Product Description
Eraser is an international technology company that serves to protect your online privacy
and activities from prying eyes. Every day our people work to develop new ways, such as
biometric (fingerprint and voicematching) technology, to lock out malicious hackers from
accessing your information. Our newly released app will not only provide the most optimal
protection, but also raise awareness on ways that you can safeguard your information.

46. Annika Mak fa102b Professor Klinkowstein
Logotype
All Logotypes

47. Annika Mak fa102b Professor Klinkowstein
Logotype
Final Logotype and Justification
VS

48. Annika Mak fa102b Professor Klinkowstein
Logotype
Final Logotype and Justification
• Sharp edges to hint that it refers to technology
• Strikethrough lines to hint at the purpose of the company
• I wanted to make it look modern and edgy

49. Annika Mak fa102b Professor Klinkowstein
Editorial Calendar & Facebook Page
Editorial Calendar

50. Annika Mak fa102b Professor Klinkowstein
Editorial Calendar & Facebook Page
Branded Facebook Page

51. Annika Mak fa102b Professor Klinkowstein
Website Research
Feedmusic.com

52. Annika Mak fa102b Professor Klinkowstein
Website Research
Virgin.com

53. Annika Mak fa102b Professor Klinkowstein
Website Research
Thenextweb.com

54. Annika Mak fa102b Professor Klinkowstein
Website Wireframe

55. Annika Mak fa102b Professor Klinkowstein
Website Wireframe

56. Annika Mak fa102b Professor Klinkowstein
Website Prototype Design

57. Annika Mak fa102b Professor Klinkowstein
Website Prototype Design

58. Annika Mak fa102b Professor Klinkowstein
Invisionapp
https://invis.io/5KBN023AH#/232909321_Website_Home-2-