1. What kind of media
institution might distribute
your media product and why?

2. Vertigo Entertainment
When thinking about what kind of media
institution might distribute our media product,
‘Run’, I searched for films in the same type of
genre, westernised Japanese horror, and found
the production company Vertigo Entertainment

3. Vertigo Entertainment is run by Roy Lee, an
American film producer. He often takes well
known Asian films and remakes them for
American audiences, such as The Grudge and
Dark Water. I felt this production company would
be suitable due to how close these films are to our
film, ‘Run’ in genre