TVC Production Process Sharing with FTU

1. Inspirations
Ideasto
Lovers
From
L i f e e e e !!Real Creative
Workssssssss…
by
Global Agency Term of Apply
ATL Production Process
Every idea will become meaningless if you do not start work on it by NOW!!!

2. Communications Landscape
In The Line DigitalIntegration
Above The Line
Below The Line
Media
Modern PR
From Ideas to Life
Production

3. Communications Landscape
In The Line
Below The Line
From Ideas to Life Production is involved in every single step (Called
coordinate operation) - every communications
Categories such as event, PR, Digital, etc.
In The Time
Above The Line
P r o d u c t i o n P r o c e s s o f d i ff e r e n t
communications service catalories, will have
different method and way of approach
Depends on nature of works by different service provider
In a journey of bring ideas to life - there should
be thousands of issues you have to deal with -
be patient and solve out step by step
Adaptation capability
Negociation Skills
Confection is right to happen in a journey to make
ideas to life - Be Patient! and solve out step by step.

4. Communications Working Process
Stage 1 Stage 2 Stage 3
Strategic Planning Concept Development Production Process
The Winning Approach
Story Board (for TVC)
Layouts (for Prints)
TVC Completed Film
V1. Full Version
V.2. Cut out Version
V.3. Add-on Version
Right Insight Relevancy Process with caution!

5. ATL Production Process - The Team Works WOW!
Client Production HouseAgency
Identify scope of works and Key Milestone
Understand the TVC Film Outputs
People Skill, Project & Crisis Management,
1
2
3

6. The Production Key Milestones
The Principles
Story Board Finalisation Production Briefing PPM
ShootingOfflineOnline
Final Mix
Animation Build
(if any)
Tap Release Dubbing Tape
(1)
(2) (3.1)
(3.2)
(4)(5)(6)
(7) (8) (9)

7. Case Study

8. Case Study

9. Case Study

10. Thanks for your interest!
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