The coronavirus is creating a huge economic crisis. Entrepreneurship and innovation are needed now more than ever. It is increasingly clear our era will be defined by a fundamental schism: the period before COVID-19 and the new normal that will emerge in the post-viral era: the “next normal.

1. GNN (Global New Normal) Research: A Survey on the 'New
Normal, New Opportunity' Created by the Coronavirus.
1st Results
2020.4.4.
GNN (Global New Normal) Research

2. GNN (Global New Normal) Research: A Survey on the 'New
Normal, New Opportunity' Created by the Coronavirus.
 The coronavirus is creating a huge economic crisis. Entrepreneurship and innovation are needed now more than ever. This
research aims to discover what people view as opportunities and crises during this global pandemic.
What is the purpose of business? The purpose of business starts with a dream of solving the problems of people and the
planet. Business is offering productive solutions to these problems (Colin Mayer, Former Dean of Oxford Business School).
March 2020
GNN (Global New Normal) Research Chair: Dong-Sung Cho (President of Incheon National University, Honorary Professor,
Seoul National University Business School)
Executive Director: Prof. Ki-Chan Kim (Business School, The Catholic University of Korea, former ICSB President)
Korea
Dr. John Laurence Enriquez (Business School, The Catholic University of Korea)
USA
Prof. Ayman Tarabish (K-Management Institute, George Washington University, ICSB Executive Director)
France
Prof. Adnan Maalaoui (IPAG Business School, Managing Director IPAG Entrepreneurship Center)
Indonesia
Diah Yusuf, Founder Indonesia Prima, VP ICSB Partnership
Pakistan
Dr. Altaf Hussain Samo,Director EDC Sukkur IBA University Sindh, Pakistan .

3. New Normal after coronavirus
2. The daily life
of quarantine
(personal
hygiene, mask,
hand washing,
etc.)
. (Physical
Distance)Enhanc
ed Social
Distancing
4. Increased
activity time at
home
6.
(Shutdown)Redu
ction in
participation in
external
economic
activities (eating
out, shopping,
etc.)
8. Online
shopping /
increased use of
delivery services
9. (Economic
Recession)Unem
ployment risk or
employment
Instability due to
economic
recession
5.( Loneliness &
disconnected)
We are
disconnected
and experiencing
loneliness.
3. (Personal
avoidance) Living
alone.
7. Increased
supply instability
from overseas
total 68.9% 67.8% 61.4% 59.6% 41.6% 30.0% 24.7% 18.4% 17.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
New Normal after coronavirus

4. New Normal after coronavirus
New Normal after coronavirus total Korea France Indonesia Pakistan
2. The daily life of quarantine (personal hygie
ne, mask, hand washing, etc.)
68.9% 73.6% 55.0% 70.0% 64.3%
. (Physical Distance)Enhanced Social Distanc
ing
67.8% 72.4% 47.5% 70.0% 85.7%
4. Increased activity time at home 61.4% 60.1% 67.5% 70.0% 60.7%
6. (Shutdown)Reduction in participation in ex
ternal economic activities (eating out, shoppi
ng, etc.)
59.6% 52.1% 72.5% 75.0% 67.9%
8. Online shopping / increased use of deliver
y services
41.6% 47.9% 17.5% 65.0% 14.3%
9. (Economic Recession)Unemployment risk
or employment Instability due to economic re
cession
30.0% 20.9% 35.0% 55.0% 46.4%
5.( Loneliness & disconnected) We are disco
nnected and experiencing loneliness.
24.7% 17.8% 27.5% 25.0% 57.1%
3. (Personal avoidance) Living alone. 18.4% 17.8% 7.5% 10.0% 32.1%
7. Increased supply instability from overseas 17.6% 17.2% 17.5% 20.0% 10.7%

5. New Normal after coronavirus
1. Reduction in
the efficiency of
social activities
due to the untact
life
5. (Need for
Social
Connection/Coro
na
Blue)Helplessnes
s, Lack of
exercise, less
motivation,
fatigue,
depression due
to social and
psychological
isolation.
6. Income
reduction and
economic
difficulties
2. Concerns
regarding
possible
infection
3. (Social
Disconnection)W
e are
experiencing
loneliness and
disconnect,
which proves to
us that the
empathetic
connection felt
when conversing
with another is
essential to the…
9.
Unemployment
risk/employment
Instability or
difficulty finding
a job due to
economic
recession
7. Global supply
chain instability
4. Increased time
spent at home
with family
8. Difficulty in
purchasing
necessary
products and
delay in delivery
Total 52.4% 46.8% 43.1% 41.2% 34.5% 30.0% 28.1% 25.8% 24.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Most uncomfortable Problem After Coronal

6. Most uncomfortable Problem After Corona
Most uncomfortable Problem After Corona Total Korea France Indonesia Pakistan
1. Reduction in the efficiency of social activities due to the untac
t life
52.4% 57.7% 22.5% 45.0% 75.0%
5. (Need for Social Connection/Corona Blue)Helplessness, Lack
of exercise, less motivation, fatigue, depression due to social an
d psychological isolation.
46.8% 46.6% 50.0% 40.0% 46.4%
6. Income reduction and economic difficulties 43.1% 33.1% 40.0% 75.0% 78.6%
2. Concerns regarding possible infection 41.2% 35.0% 35.0% 65.0% 53.6%
3. (Social Disconnection)We are experiencing loneliness and dis
connect, which proves to us that the empathetic connection felt
when conversing with another is essential to the human conditio
n
34.5% 35.6% 20.0% 25.0% 57.1%
9. Unemployment risk/employment Instability or difficulty findin
g a job due to economic recession
30.0% 17.2% 42.5% 55.0% 64.3%
7. Global supply chain instability 28.1% 22.1% 40.0% 50.0% 21.4%
4. Increased time spent at home with family 25.8% 20.9% 35.0% 35.0% 42.9%
8. Difficulty in purchasing necessary products and delay in deliv
ery
24.3% 14.1% 32.5% 40.0% 57.1%

7. Businesses opportunity after Corona
1.
(Untact
Economy
)With the
proliferat
ion of
non-face-
to-face,
new
normal
life,
educatio
n and…
15.
(Online
shopping
)Online
shopping
and
delivery
will
continue
to
increase
significan
tly. The…
2. The
era of
digital
health
care and
digital
life will
rapidly
spread by
deregulat
ion.
13. A
smart
city will
be
promote
d to
prepare
for city
safety,
preventio
n, and
medical
care.
4.(Distant
Socializin
g,
Connecti
on,
Empathe
tic need
)We need
an
empathe
tic
connecti
on.…
5. There
will be
fewer
full-time
jobs, and
the gig
economy
will
increase
dramatic
ally. A gig
is a form
of…
7. (The
spread of
Remote
Work)Eve
n if the
coronavir
us crisis
is
resolved,
telecom
muting
will be
introdu…
10.
(Untact
cultural
activity
through
the App)
As a non-
face-to-
face
training,
non-face-
to-face
counsel…
14.(Incre
ased
demand
for good
compani
es) Many
compani
es that
are
human-
oriented
and
conside…
6.
Collective
drinking
culture
will
decrease
rapidly.
3. Bio
compani
es will
lead the
stock
market.
8. The
share of
family
activities
in social
activities
will
sharply
rise.
9. The
local
communi
ty will
become
importan
t and
regional
parks will
be
revived.
11. (Anti-
globalizat
ion)Globa
lization
will
decline
and the
share of
the
domestic
supply
chain will
increase.
12. The
role of
the
governm
ent will
be
greater
than the
market in
economic
policy.
16.
Shared
economy
will
shrink
rapidly.
Total 70.0% 48.7% 44.6% 40.1% 39.0% 34.8% 34.8% 34.5% 31.8% 30.0% 29.2% 27.7% 25.1% 23.6% 23.6% 18.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Businesses opportunity after Corona

8. Businesses opportunity after Corona
Businesses opportunity after Corona Total Korea France Indonesia Pakistan
1. (Untact Economy)With the proliferation of non-face-to-face, new normal life, education and working met
hods will most likely shift online. This will lead to disruptive innovations in content. (Self-management by te
lecommuting, providing crowd service, and online education)
70.0% 74.2% 52.5% 85.0% 60.7%
15. (Online shopping )Online shopping and delivery will continue to increase significantly. The more timely
delivery service will be needed.
48.7% 58.3% 25.0% 35.0% 42.9%
2. The era of digital health care and digital life will rapidly spread by deregulation. 44.6% 43.6% 37.5% 50.0% 53.6%
13. A smart city will be promoted to prepare for city safety, prevention, and medical care. 40.1% 36.8% 37.5% 60.0% 39.3%
4.(Distant Socializing, Connection, Empathetic need )We need an empathetic connection. After being pushe
d into isolation, Distant Socializing, like Together at home, Zoom Book Club, and Zoom Fitness, etc, will be
created to provide social interaction, connection opportunities for new normals who experience lack of exe
rcise, solitude, loneliness.
39.0% 31.3% 45.0% 55.0% 57.1%
5. There will be fewer full-time jobs, and the gig economy will increase dramatically. A gig is a form of irreg
ular freelance work that changes depending on company needs.
34.8% 39.3% 12.5% 50.0% 35.7%
7. (The spread of Remote Work)Even if the coronavirus crisis is resolved, telecommuting will be introduced
in earnest.
34.8% 34.4% 35.0% 35.0% 39.3%
10. (Untact cultural activity through the App) As a non-face-to-face training, non-face-to-face counseling, c
ultural activity through the App will rapidly increase. Professional personal services conducted in the existin
g public space will be replaced with non-face-to-face cultural activities through the app (online home traini
ng service, remote work software, etc.).
34.5% 36.2% 22.5% 40.0% 28.6%
14.(Increased demand for good companies) Many companies that are human-oriented and consider social
communities will appear. The social demand for good companies will increase.
31.8% 31.9% 27.5% 45.0% 28.6%
6. Collective drinking culture will decrease rapidly. 30.0% 34.4% 5.0% 10.0% 42.9%
3. Bio companies will lead the stock market. 29.2% 25.8% 32.5% 45.0% 42.9%
8. The share of family activities in social activities will sharply rise. 27.7% 22.7% 35.0% 45.0% 32.1%
9. The local community will become important and regional parks will be revived. 25.1% 19.0% 35.0% 35.0% 42.9%
11. (Anti-globalization)Globalization will decline and the share of the domestic supply chain will increase. 23.6% 14.7% 30.0% 40.0% 42.9%
12. The role of the government will be greater than the market in economic policy. 23.6% 19.0% 20.0% 35.0% 42.9%
16. Shared economy will shrink rapidly. 18.3% 24.1% 7.5% 30.0% 25.0%