Direct Marketing


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AG Guide on Increasing Your Reach with Direct Marketing

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Direct Marketing

  1. 1. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you should be there, providing them options as you increase your company’s exposure.Scan this QR code with AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potentialyour smartphone to see an clients in ways never before possible. Whether you need to improve brand awareness, boost marketinginformative video aboutDirect Marketing. efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the communications industry.For a free reader, visitalphagraphicsmobile.comfrom your phone’s browser. Increase your reach today by working with the marketing communications team at AlphaGraphics.
  2. 2. Targeted, personal and flexible, direct marketing is a proven method for reaching your targetaudience and inciting further action through other channels. Your communications should create results that can be tracked, recorded and analyzed, allowing you to measure the effectiveness of your marketing campaigns. At AlphaGraphics, we’ll help you every step of the way with your direct marketing plan, integrating tools like:
  3. 3. To translate your direct marketing campaigns into sales, you need to reach out to the right people. Getting yourmessage heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI possible foryour efforts. The experts at AlphaGraphics offer comprehensive list acquisition and management services to help youbuy, build and manage the right lists to help you grow your business.Increase your reach by:• Qualifying leads – A tight, accurate list of qualified leads is worth its weight in gold—your marketing efforts should be focused on quality, not quantity to ensure better response rates.• Hitting the mark – Boost your response rates by tailoring your campaign to a particular demographic, then reaching that audience with a list targeted for that campaign.
  4. 4. While online, mobile and email marketing all have their places, direct mail is still a keyelement of your multi-channel marketing. Personalized marketing mailers allow you toconnect with your target audience in a familiar way, then continue the conversation through additional channels. AlphaGraphics can help you develop a relevant, eye- catching message and design, so you make that one-on-one connection with every recipient on your list. Increase your reach by: • Being personal – Customers take notice when they receive a mailer addressing them by name—your message then inspires them to “talk back” via a new medium. • Building loyalty – Customize your promotions to satisfy the needs of specific markets, and you’ll build a loyal customer base that will keep coming back for more.
  5. 5. Make your direct mail pieces stand out by integrating dimensional mail into your next campaign. By incorporatingmore than two dimensions into your marketing piece, your communications are sure to receive second looks fromyour target audience. After all, people are much more apt to grab a package than a standard piece of flat mail, right?Increase your reach by:• Standing out – Eye-grabbing, quirky packages that incorporate catchy designs and relevant messaging will engage your audience to join in the fun, so you can get your message across.• Getting responses – Dimensional mailers sent to warm leads generate incrementally higher open and response rates than standard mail, inspiring recipients to take action.
  6. 6. Customized web addresses unique to each recipient provide the opportunity tointeract with your customers like never before. By including a personalized URL onyour direct marketing materials, you entice your target audience to go online for more information, increasing conversion rates and improving brand awareness. Increase your reach by: • Engaging your audience – Driving customers to a visually appealing web page designed just for them encourages dialogue … add an incentive to collect valuable customer data you can use to refine future campaigns. • Creating interest – Personalization increases interest in your message, allowing you to introduce your brand to prospects and cultivate relationships with existing customers.
  7. 7. Whether you’ve moved to a new location or just want to be easily found, variable mapping will direct (and impress)your audience. Printed on your direct marketing materials, these maps are customized to each individual, providingthe quickest route from their home or business to your location. Few marketing communications companies have theability to provide variable maps like AlphaGraphics, so you’ll be sure to stand out.Increase your reach by:• Being Innovative – Position yourself as an expert and build credibility by using the latest technologies to promote yourself—so your customers will remember you.• Adding Convenience – Build brand awareness and make it easy for new customers to find you by sending targeted communications with variable maps to areas unfamiliar with your business.
  8. 8. The success of your direct marketing often hinges on efficiently distributing marketing materials toyour target audience. This is particularly true for personalized mail, which must be delivered to the right person at the right address, at a reasonable cost-per-piece. AlphaGraphics can manage the entire mailing process from start to finish, ensuring an accurate, seamless delivery of your campaign. Increase your reach by: • Maximizing your impact – One manager for all your mailing production, packing and delivery eliminates errors and saves you money. So you can spend your marketing dollars where they matter most—connecting with your customers. • Worrying less – Understanding complex postal procedures can be challenging and time- consuming. Our team of mailing experts can handle it all, so you can focus on selling.
  9. 9. Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materialsshould be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can helpyou communicate your most important messages in concise, easy-to-digest copy, whether you are developingblog articles, a website, or a full-scale multi-channel marketing campaign.Creative, eye-catching design can help your company’s messages pop. To ensure your communications aremaking the right impression, you need outstanding graphic designs that make your logo and marketing materialsvisually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,and online platforms, so prospects and customers take note—and remember you.Think about it—when you receive a communication personally addressed to you, you’re much more likely to readit, right? Personalized communications with customizable content allow you to connect with each individual inyour target audience, boosting response rates and building loyalty to your brand. AlphaGraphics will help youadd that personal touch to your messages, so you can enhance campaign effectiveness, encourage action andgenerate more revenue.
  10. 10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, qualityservice for businesses like yours all around the world. We can help you navigate the planning and printing of almost anycommunications campaign—and make your life simpler in the process. Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise quality assurance standards. We engage in the best business practices in our industry to help ensure our deliverables will consistently meet your exact business requirements. AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible sources, which helps limit the impact your projects will have on the environment. Contact your local AlphaGraphics center today to see if they hold FSC Certification.Fact sources:
  11. 11. AlphaGraphics815 W. University Dr. Suite #101 Facebook: @alphagraphics-on-universityTempe, AZ 85281 Twitter: