1. PROPOSAL TO INCREASE CURRENT
SALES
Delivered to the Store Owners, District Manager, and Marketing
Manager
July 8, 2014
Max Collins, Assistant Manager
allstarmax13@yahoo.com

2. OVERVIEW: SALES SLUMP
• Sluggish sales after being open five months
• Significant losses each four weeks

3. INTRODUCTION
• Jimmy John’s: Sub shop established in 1983
• Purpose:
• In shop: Provide 30 second sandwiches to customers
• Delivery: Provide deliveries within five to fifteen minutes of the
order

4. THE CURRENT SITUATION
• Stagnant sales
• Inconsistent sampling

5. KEY SUCCESS FACTORS
• Freaky fast service:
1. In shop customers: Receive sandwiches in 30 seconds or less
2. Delivery customers: Receive order in around 15 minutes or less

6. ANALYSIS OF ALTERNATIVES
• Three alternatives to produce a profit:
1. Increase advertising via sampling
2. Reduce current food costs
3. Create a new schedule to reduce labor cost

7. STRATEGIC OPTION
• Sample twice a day, Monday through Friday, to increase
brand awareness:
• Educate customers
• Establish credibility
• Utilize repeat advertising

8. BENEFITS OF STRATEGIC OPTION
• Increased brand awareness
• Increased revenue
• Large catering orders

9. RISKS OF STRATEGIC OPTION
• Loss of new customers
• Increased food and labor
costs

10. FINAL RECOMMENDATION/ CALL TO ACTION
• Follow a strict sampling
schedule at this store.
Consistent sampling will
lead to increased weekly
sales.

11. REFERENCES
• Shwom, B. & Snyder, L. (2014). Business communication: Polishing your
professional presence (2nd ed. Pp. 296-301). Pearson: Upper Saddle River,
New Jersey.
• Jimmy john’s history (2014). Retrieved from:
https://www.jimmyjohns.com/company/history/
• Jimmy john’s: Operations and management (2014). Retrieved from:
http://enterprise.jimmyjohns.com/MMS_Logon.aspx
• Six ways advertising increases sales (2013). Retrieved from:
http://www.frontpagepr.com/advertising/ways_advertising_can_increas
e_sales.asp