1. Performance Institute & Sports
Medicine Inc.
(PRISM Physical Therapy)
Proposal to Enhance the PRISM Website for
a Greater Overall Experience
Delivered to Todd Minear and Laura Tobe
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2. Overview
Introduction
The Opportunity
Benefits and Risks
Final Recommendations
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3. Introduction
The internet is one of the best sources for
a business in today’s era and having a
successful website is very important.
Making changes to websites are very
important.
To help PRISM we are going to change
and enhance their website.
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4. The Opportunity
The Current Situation
Key Success Factors
Analysis of Alternatives
Strategic Option
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5. The Opportunity
The Current Situation
Website is too plain and needs more
features.
Increase the quality of the site.
As well as make the visual experience for
the audience better.
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6. The Opportunity
Key Success Factors
Please the audience.
Changing the website in a certain amount
of time.
Make the right choices.
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7. The Opportunity
Analysis of Alternatives
Make another website from scratch.
Not changing the website at all.
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8. The Opportunity
Strategic Solution Option
Best strategic solution is to make changes
to the website.
– Fresh new look.
– Don’t have to start from scratch.
– Nice and quick.
– Will look better than leaving it plain.
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9. Benefits
More details.
Better colors.
– Colors that give off better vibe.
– Nicer background colors.
– Less stress off eyes.
Improved navigation for easy use.
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10. Benefits
More specific information.
– Employee information.
– History of company.
Added images and pictures.
– Facility pictures.
– Equipment.
– Employee’s pictures.
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11. Risks
People don’t like the changes.
Bad Maintenance.
Not meeting the deadline.
Making it too complicated.
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12. Final Recommendations
Will help the website dramatically.
More features will bring in newer
customers.
The audience will like the change.
Will make an overall greater experience!
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13. References
http://www.prismrehab.com/
Shwom, B., &Snyder, G.L. (2014).
Business Communication: Polishing Your
Professional Presence. Upper Saddle
River, New Jersey: Pearson Education,
Inc.
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