Organic electronics is in the early growth stage with applications in displays, RFID, OLED lighting, photovoltaics and other industries. Key drivers of market growth include the need to reduce cost, weight and power consumption of electronics. It is estimated that by 2015, over 2 billion electronic devices will be shipped globally, driving demand for flexible electronics. Organic displays generate the largest market revenue at 65-75% and find applications in laptops, tablets, TVs and lighting. Asia Pacific accounts for 65% of market revenue due to its large electronics manufacturing industry. Cut-throat competition among LCD manufacturers is boosting the OLED displays market through product differentiation.