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MaCS Marketing Communcation Services


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Agency presentation September 2009

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MaCS Marketing Communcation Services

  1. 1. © MaCS GmbH – 09/2009 Marketing Communication with IT Focus MaCS GmbH European Full-Service Agency September 2009
  2. 2. © MaCS GmbH – 09/2009 MaCS at a glance Owner-managed full-service agency Focus on b2b marketing communication for IT providers Areas of special expertise: direct marketing/sales support 2006 revenues: > 12 million EUR Based in Munich and London Total more than 80 permanent (35 in Munich, 40 in UK) Office in San Francisco (MaCS, Inc.) Efficient IT infrastructure and tools
  3. 3. © MaCS GmbH – 09/2009 Our principles “Value-Adding” Up-to-date in marketing, technologies and markets Customer oriented Partnership focused Creative and innovative Efficient “MaCS created a concept that was specifically suited to lead generation for this event, but also universally adaptable.” Renate Iby, Advertising and Brand Manager, ESG, Hewlett-Packard GmbH
  4. 4. © MaCS GmbH – 09/2009 MaCS – Core business Consultation, customer service and project completion either in close cooperation or with sole responsibility Planning, conception, creation and execution of sales-oriented communication measures To win new customers For “up-selling” (communication to the installed base) In addition: Purchasing optimal services and production capacity
  5. 5. © MaCS GmbH – 09/2009 The MaCS Units Concept / Text Management Account Team Graphics / DTP eMarketing Editorial & PR Production & Administration
  6. 6. © MaCS GmbH – 09/2009 What MaCS can do for you Conception, creation and implementation of integrated communications activities such as: Awareness and lead generation measures Online communications (Internet, Intranet, Extranet) Corporate publishing, newsletters (print + online) Print media and advertising material with multiple language adaptations Sales promotion, exhibitions and events Internal communication Public Relations
  7. 7. © MaCS GmbH – 09/2009 Your benefits as a MaCS customer Enormous commitment Effective “load balancing” Pro-active work and collaboration Fast implementation One-stop shop ITK-Expertise paired with creativity Timescale and budget adherence Transparent processes Excellent price/performance ratio Time saving Responsiveness Efficiency
  8. 8. © MaCS GmbH – 09/2009 A selection of our customers in DE
  9. 9. © MaCS GmbH – 09/2009 MaCS in Europe Joint venture: MWM Europe Ltd. Pan-European marketing campaigns IT and Telecoms companies B2B focus Close partnership with B2B agency Wilson Miller Wilson Miller: 13 years experience in the ITC market
  10. 10. © MaCS GmbH – 09/2009 2005 foundation of MWMEurope Ltd. Partner is UK based Technology Agency WilsonMiller (50/50) Objectives  Paneuropean Marketing Campaigns  IT companies with B2B focus  Growth in Europe, recruiting of additonal affiliates for European network Agency Joint Venture in Europe
  11. 11. © MaCS GmbH – 09/2009 European Agency Network Partners France Benelux Affiliates Italy Spain Nordics East Munich, Germany Chelmsford, UK
  12. 12. © MaCS GmbH – 09/2009 A selection of our customers in UK
  13. 13. © MaCS GmbH – 09/2009 Projects
  14. 14. © MaCS GmbH – 09/2009 Direct marketing / promotion HP: Test IT campaign Marketing objectives Evaluate up-sell potential and installed base Lead generation Challenge Teaser DM w/ landing page and telemarketing follow-up Server test configuration
  15. 15. © MaCS GmbH – 09/2009 HP “Test IT” – process Database Customer request for test Arrange test Thank you! Retrieve/store data Telemarketing AgencyProspect/Lead
  16. 16. © MaCS GmbH – 09/2009
  17. 17. © MaCS GmbH – 09/2009 Direct marketing Oracle: Public sector mailing Marketing objectives Build awareness at German public administration Lead generation Challenge Heterogeneous target audience Individual approach to departments
  18. 18. © MaCS GmbH – 09/2009 Event Management HP: HP Days / HP Days Live Marketing objectives Generate 300 attendees per stop Create awareness for 2007 Position HP Days as the top event of the year Challenge New event Very short time-frame Video podcast
  19. 19. © MaCS GmbH – 09/2009 Events & Public Relations Nexsan European market introduction Communications objectives Introduce Nexsan into the European storage market Generate awareness/preference Challenge PR campaign that incrementally increased Nexsan’s profile within the UK and Germany preceding CeBIT culminating in a ‘big bang’ presentation
  20. 20. © MaCS GmbH – 09/2009 eMarketing Red Hat: RHEL 4 launch in Spain Marketing objectives Create awareness Product introduction Lead generation Challenge Target market Spain E-marketing campaign
  21. 21. © MaCS GmbH – 09/2009 eMarketing Red Hat: RHEL 4 campaign in DE, FR, SE Marketing objectives Create awareness Lead generation Challenge Position RHEL as the alternative to Microsoft environments
  22. 22. © MaCS GmbH – 09/2009 Localisations/ Adaptations Red Hat: Localizations of collaterals
  23. 23. © MaCS GmbH – 09/2009 European Channel Marketing Red Hat: Channel promotion Marketing objectives Increase sales of RHEL4 Bridge the summer slump Challenge Offer different customizable marketing support materials to channel partners Motivate channel to take part in the program
  24. 24. © MaCS GmbH – 09/2009 Channel Marketing Red Hat: ISV partner flyer + info card
  25. 25. © MaCS GmbH – 09/2009 Channel Marketing Red Hat: Channel Promotion Marketing objectives Increase sales of RHEL4 Challenge Offer different customizable marketing support materials Motivate partners to take part in the program
  26. 26. © MaCS GmbH – 09/2009 Online Marketing STRATO: Launch B2B customer care Marketing objectives Generate leads for B2B offers Promotion of new B2B offers Challenge Discounter image
  27. 27. © MaCS GmbH – 09/2009 eMarketing ZoneLabs: Product Launch Marketing objectives Launch new ZoneAlarm 4.5 in Germany Generate leads Challenges Gain widest possible circulation and highest possible conversion opportunities Launch campaign that integrated PR and marketing communications elements
  28. 28. © MaCS GmbH – 09/2009 Special advertising format VeriSign: Web seminars in Europe Marketing objectives Build awareness and image Lead generation/ qualification Customer retention Challenge Create thought leadership Pan-European project
  29. 29. © MaCS GmbH – 09/2009 Lead Generation VeriSign: Multilingual Online Marketing
  30. 30. © MaCS GmbH – 09/2009 Customer Retention VeriSign: Customer retention program Marketing objectives Increase customer retention Increase renewal rates Increase upselling opportunities Challenge Motivate customers to take part in the program Position as the single point of entry for all VeriSign related tasks
  31. 31. © MaCS GmbH – 09/2009 eMarketing VeriSign: eMarketing campaign Marketing objectives Lead generation Awareness Challenge Strong competitors EMEA wide campaign
  32. 32. © MaCS GmbH – 09/2009 Your contacts Wolfgang Tittmar General Manager and CEO Tel. +49 89 31 5712-37 Ulf Kramer Account Director Tel. +49 89 31 5712-38 Andrew Miller Managing Director, MWMEurope Tel. +44 1245 258700 MaCS Germany MaCS GmbH Mittenheimer Strasse 4 85764 Oberschleissheim Tel. +49 89 315712-0 MaCS USA MaCS, Inc. 795 Folsom Street Suite 100 San Francisco, CA 94107 Tel. +1 415 848 2437 MaCS UK MWM Europe Ltd. 87-91 Springfield Roas Chelmsford, Essex, CM2 6JL Tel. +44 1245 258700