ENTERPRISE
EXPERIMENTS
HOW TO COACH
Alissa Briggs
UX Director, Brigade
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WHY
EXPERIMENT?
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EXECS GET IT
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30 YEAR OLD
COMPANY
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8000 PERSON
STARTUP
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FRUSTRATION
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EXPERIMENT
COACH
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WAYS TO BE A GREAT
EXPERIMENT COACH
3
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PLAN
TOGETHER
1
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CONCIERGE
MECHANICAL TURK
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
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?
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15%
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EXPERIMENT
GRID
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1. IDEA
Sharpie names
onto faces
Teach name
memory trick
Google
Glasses app
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Blinky name
tags

2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
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2. ASSUMPTIONS
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The name memory trick will help
people remember names.

3. HYPOTHESES
If we do _________,
then __% of people
will _____________
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3. HYPOTHESES
If we teach a name memory trick,
then 75% of people
will remember a new person’s name
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4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
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4. EXPERIMENT
Teach a name memory trick to audience,
then introduce them to someone new
DESCRIPTION
# of people who remember the
name of the person they met
METRICS
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Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who remember name
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EXPERIMENT
TIME!
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TRICK
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LET’S TRY IT
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TIME’S UP!
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Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who recall the name
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PULL
FORWARD
2
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FAILURE
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LOOK DATA IN THE FACE
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INVESTIGATE “WHY”
LOOK DATA IN THE FACE
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PLAN THE NEXT EXPERIMENT
INVESTIGATE “WHY”
LOOK DATA IN THE FACE
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LET’S MEASURE
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Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who recall the name
@alissadesigns

CATALYZE
CHANGE
3
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GIVE AWAY THE ROLE
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UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
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SHIFT COMPANY CULTURE
UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
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IDEA
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PITCH
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EXPERIMENT
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PITCH
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DESIGN & BUILD
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INSPIRE
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1. PLAN
TOGETHER
2. PUSH
FORWARD
3. CATALYZE
CHANGE
BE A GREAT
EXPERIMENT COACH
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BRING IT BACK
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GO FORTH AND
EXPERIMENT
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