ENTERPRISE EXPERIMENTS HOW TO COACH
Alissa Briggs UX Director, Brigade @alissadesigns

WHY
EXPERIMENT?
@alissadesigns

EXECS GET IT
@alissadesigns

30 YEAR OLD
COMPANY
@alissadesigns

8000 PERSON
STARTUP
@alissadesigns

FRUSTRATION
@alissadesigns

EXPERIMENT
COACH
@alissadesigns

WAYS TO BE A GREAT
EXPERIMENT COACH 3 @alissadesigns

PLAN
TOGETHER
1
@alissadesigns

CONCIERGE MECHANICAL TURK IMPOSTER JUDO
DRY WALLET VIDEO TRAILER A/B TEST @alissadesigns

@alissadesigns

?
@alissadesigns

15%
@alissadesigns

EXPERIMENT
GRID
@alissadesigns

@alissadesigns

1. IDEA Sharpie names onto
faces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags

2. ASSUMPTIONS What assumptions have
we made about customers & their world? @alissadesigns

2. ASSUMPTIONS @alissadesigns The name
memory trick will help people remember names.

3. HYPOTHESES If we do
_________, then __% of people will _____________ @alissadesigns

3. HYPOTHESES If we teach
a name memory trick, then 75% of people will remember a new person’s name @alissadesigns

4. EXPERIMENT Cheapest + fastest
way to validate our hypothesis @alissadesigns

4. EXPERIMENT Teach a name
memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns

Teach people a name memory
trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns

EXPERIMENT
TIME!
@alissadesigns

TRICK
@alissadesigns

@alissadesigns

LET’S TRY IT
@alissadesigns

@alissadesigns

TIME’S UP!
@alissadesigns

Teach people a name memory
trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns

PULL
FORWARD
2
@alissadesigns

FAILURE
@alissadesigns

LOOK DATA IN THE FACE
@alissadesigns

INVESTIGATE “WHY” LOOK DATA IN
THE FACE @alissadesigns

PLAN THE NEXT EXPERIMENT INVESTIGATE
“WHY” LOOK DATA IN THE FACE @alissadesigns

LET’S MEASURE
@alissadesigns

Teach people a name memory
trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns

CATALYZE
CHANGE
3
@alissadesigns

GIVE AWAY THE ROLE
@alissadesigns

UNCOVER OPPORTUNITY GIVE AWAY THE
ROLE @alissadesigns

SHIFT COMPANY CULTURE UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE @alissadesigns

IDEA
@alissadesigns

PITCH
@alissadesigns

EXPERIMENT
@alissadesigns

PITCH
@alissadesigns

DESIGN & BUILD
@alissadesigns

INSPIRE
@alissadesigns

1. PLAN TOGETHER 2. PUSH
FORWARD 3. CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns

BRING IT BACK
@alissadesigns

GO FORTH AND
EXPERIMENT
@alissadesigns