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How to Coach Enterprise Experimentation
The document outlines strategies for effective experimentation coaching, focusing on a name memory trick to help individuals remember names. It emphasizes key steps including planning, validating hypotheses through low-cost experiments, and measuring outcomes to drive change within a company culture. The ultimate goal is to inspire collaboration and innovation by empowering others to embrace experimentation.
How to Coach Enterprise Experimentation
- 1. ENTERPRISE EXPERIMENTS HOW TO COACH AlissaBriggs UX Director, Brigade @alissadesigns
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- 8. WAYS TO BEA GREAT EXPERIMENT COACH 3 @alissadesigns
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- 10. CONCIERGE MECHANICAL TURK IMPOSTER JUDO DRYWALLET VIDEO TRAILER A/B TEST @alissadesigns
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- 16. 1. IDEA Sharpie names ontofaces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags
- 17. 2. ASSUMPTIONS What assumptionshave we made about customers & their world? @alissadesigns
- 18. 2. ASSUMPTIONS @alissadesigns The namememory trick will help people remember names.
- 19. 3. HYPOTHESES If wedo _________, then __% of people will _____________ @alissadesigns
- 20. 3. HYPOTHESES If weteach a name memory trick, then 75% of people will remember a new person’s name @alissadesigns
- 21. 4. EXPERIMENT Cheapest +fastest way to validate our hypothesis @alissadesigns
- 22. 4. EXPERIMENT Teach aname memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns
- 23. Teach people aname memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns
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- 30. Teach people aname memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
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- 33. LOOK DATA INTHE FACE @alissadesigns
- 34. INVESTIGATE “WHY” LOOK DATAIN THE FACE @alissadesigns
- 35. PLAN THE NEXTEXPERIMENT INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
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- 37. Teach people aname memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
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- 39. GIVE AWAY THEROLE @alissadesigns
- 40. UNCOVER OPPORTUNITY GIVE AWAYTHE ROLE @alissadesigns
- 41. SHIFT COMPANY CULTURE UNCOVEROPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
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- 48. 1. PLAN TOGETHER 2. PUSH FORWARD 3.CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns
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