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How to Coach Enterprise Experimentation

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Presented at Enterprise UX 2015
http://enterpriseux.net/

Learn how to lead experimentation in enterprise by becoming an experiment coach. You'll learn how to use the Experiment Grid to plan experiments with your team, how to translate experiment results into next steps, and how to catalyze change across your organization.

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How to Coach Enterprise Experimentation

  1. ENTERPRISE EXPERIMENTS HOW TO COACH Alissa Briggs UX Director, Brigade
 @alissadesigns
  2. WHY EXPERIMENT? @alissadesigns
  3. EXECS GET IT @alissadesigns
  4. 30 YEAR OLD COMPANY @alissadesigns
  5. 8000 PERSON STARTUP @alissadesigns
  6. FRUSTRATION @alissadesigns
  7. EXPERIMENT COACH @alissadesigns
  8. WAYS TO BE A GREAT EXPERIMENT COACH 3 @alissadesigns
  9. PLAN TOGETHER 1 @alissadesigns
  10. CONCIERGE MECHANICAL TURK IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST @alissadesigns
  11. @alissadesigns
  12. ? @alissadesigns
  13. 15% @alissadesigns
  14. EXPERIMENT GRID @alissadesigns
  15. @alissadesigns
  16. 1. IDEA Sharpie names onto faces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags
  17. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns
  18. 2. ASSUMPTIONS @alissadesigns The name memory trick will help people remember names.
  19. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns
  20. 3. HYPOTHESES If we teach a name memory trick, then 75% of people will remember a new person’s name @alissadesigns
  21. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns
  22. 4. EXPERIMENT Teach a name memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns
  23. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns
  24. EXPERIMENT TIME! @alissadesigns
  25. TRICK @alissadesigns
  26. @alissadesigns
  27. LET’S TRY IT @alissadesigns
  28. @alissadesigns
  29. TIME’S UP! @alissadesigns
  30. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
  31. PULL FORWARD 2 @alissadesigns
  32. FAILURE @alissadesigns
  33. LOOK DATA IN THE FACE @alissadesigns
  34. INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
  35. PLAN THE NEXT EXPERIMENT INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
  36. LET’S MEASURE @alissadesigns
  37. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
  38. CATALYZE CHANGE 3 @alissadesigns
  39. GIVE AWAY THE ROLE @alissadesigns
  40. UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
  41. SHIFT COMPANY CULTURE UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
  42. IDEA @alissadesigns
  43. PITCH @alissadesigns
  44. EXPERIMENT @alissadesigns
  45. PITCH @alissadesigns
  46. DESIGN & BUILD @alissadesigns
  47. INSPIRE @alissadesigns
  48. 1. PLAN TOGETHER 2. PUSH FORWARD 3. CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns
  49. BRING IT BACK @alissadesigns
  50. GO FORTH AND EXPERIMENT @alissadesigns

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