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How to Coach Enterprise Experimentation

  1. ENTERPRISE EXPERIMENTS HOW TO COACH Alissa Briggs UX Director, Brigade
 @alissadesigns
  2. WHY EXPERIMENT? @alissadesigns
  3. EXECS GET IT @alissadesigns
  4. 30 YEAR OLD COMPANY @alissadesigns
  5. 8000 PERSON STARTUP @alissadesigns
  6. FRUSTRATION @alissadesigns
  7. EXPERIMENT COACH @alissadesigns
  8. WAYS TO BE A GREAT EXPERIMENT COACH 3 @alissadesigns
  9. PLAN TOGETHER 1 @alissadesigns
  10. CONCIERGE MECHANICAL TURK IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST @alissadesigns
  11. @alissadesigns
  12. ? @alissadesigns
  13. 15% @alissadesigns
  14. EXPERIMENT GRID @alissadesigns
  15. @alissadesigns
  16. 1. IDEA Sharpie names onto faces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags
  17. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns
  18. 2. ASSUMPTIONS @alissadesigns The name memory trick will help people remember names.
  19. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns
  20. 3. HYPOTHESES If we teach a name memory trick, then 75% of people will remember a new person’s name @alissadesigns
  21. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns
  22. 4. EXPERIMENT Teach a name memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns
  23. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns
  24. EXPERIMENT TIME! @alissadesigns
  25. TRICK @alissadesigns
  26. @alissadesigns
  27. LET’S TRY IT @alissadesigns
  28. @alissadesigns
  29. TIME’S UP! @alissadesigns
  30. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
  31. PULL FORWARD 2 @alissadesigns
  32. FAILURE @alissadesigns
  33. LOOK DATA IN THE FACE @alissadesigns
  34. INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
  35. PLAN THE NEXT EXPERIMENT INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns
  36. LET’S MEASURE @alissadesigns
  37. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns
  38. CATALYZE CHANGE 3 @alissadesigns
  39. GIVE AWAY THE ROLE @alissadesigns
  40. UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
  41. SHIFT COMPANY CULTURE UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns
  42. IDEA @alissadesigns
  43. PITCH @alissadesigns
  44. EXPERIMENT @alissadesigns
  45. PITCH @alissadesigns
  46. DESIGN & BUILD @alissadesigns
  47. INSPIRE @alissadesigns
  48. 1. PLAN TOGETHER 2. PUSH FORWARD 3. CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns
  49. BRING IT BACK @alissadesigns
  50. GO FORTH AND EXPERIMENT @alissadesigns
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