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Building Your Legal Career with
Social Media tools
Focus of this presentation:
 Presentation: Your Profile
 Communication: Building your network
 Differentiation: You as ...
Your Profile
Shape Your Image
At the core of online communication is your profile
= How people
perceive you
online
Slide from ‘Social M...
Full Profile for Maximum Benefits
• Online First Impression counts
• Cover all Basics: Profile picture, title, full resume...
Personal Touch
• State your hobbies and interests:
Increases chances for
your next client/boss/referral
network to connect...
Link to Other Sources
• Opportunity to impress before the first
impression
– Blogs,
– Articles,
– Cases,
– Decisions,
– Br...
Not just a Resume: Bridge to Relationship
• “Write your profile for the future” (Chris Brogan)
“I need to hire this person...
• Current Activity
• Your name in URL
• Keywords – SEO benefits
• Organizations and committees
• Articles, Publications,
P...
• Be reachable and accessible
• Effective photo and contact
information
• Expertise and area of practice is
clear and well...
Profile Best Practices
• Differentiate yourself
• Be Honest and transparent
• Personal and Professional – know your bounda...
Network
Start Building Your Network Yesterday
• Joining and profile creation are just the first step:
• Start early
• Get involved...
Searching for Connections
Find
Connections
using the
search tools
Look for people who you:
• Already know
• Met at confere...
Expanding Your Network
• Use ‘Suggested Connections’
• Connect with members with mutual interest
• It is ok to connect wit...
Searching for a Job
• Building new relationships that can lead you to
open positions
• Make it known you are looking for a...
You are The Brand
But it’s Not Just About You
• Visibility on Others’ Spaces:
– Participate in conversations in different networks,
share yo...
• Blog, Blog, Blog
– Blog about your passion/interest,
– Point of view on decisions and opinion, legal
trends, on appointm...
Lead
• Taking a discussion to the next level
• Getting people engaged
• Leading a Group
– Build and empower a network
– If...
Keep on Listening and Learning
• Twitter
• Google Alerts
• RSS
and…Privacy is important
• Share whatever you feel comfortable
sharing
But…
• Remember that limiting your connections
limi...
All presented here is from personal experience
… Thanks also to Kelly Newcomb and Ohad Reshef
Twitter: @alinwagnerlahmy
Tw...
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Building Your Legal Career With Social Media Tools

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Building Your Legal Career With Social Media Tools

  1. 1. Building Your Legal Career with Social Media tools
  2. 2. Focus of this presentation:  Presentation: Your Profile  Communication: Building your network  Differentiation: You as The Brand  Use #sm4law on Twitter for questions
  3. 3. Your Profile
  4. 4. Shape Your Image At the core of online communication is your profile = How people perceive you online Slide from ‘Social Media for Lawyers’ http://tinyurl.com/mx9wf8
  5. 5. Full Profile for Maximum Benefits • Online First Impression counts • Cover all Basics: Profile picture, title, full resume • Update frequently: what are you doing now • Give dimension to your profile that would not fit on resume • Give your network reasons to come back • Increase chances for more connections • Increase your chances of visibility: connect with at least 20 people in the network
  6. 6. Personal Touch • State your hobbies and interests: Increases chances for your next client/boss/referral network to connect with you
  7. 7. Link to Other Sources • Opportunity to impress before the first impression – Blogs, – Articles, – Cases, – Decisions, – Briefs – Allows profile viewer to learn about other aspects of you – Demonstrates participation, skills, expertise
  8. 8. Not just a Resume: Bridge to Relationship • “Write your profile for the future” (Chris Brogan) “I need to hire this person.” as a member of my firm or as my outside counsel • Where is your focus? • What do you want to do? • What differentiates you from others?
  9. 9. • Current Activity • Your name in URL • Keywords – SEO benefits • Organizations and committees • Articles, Publications, Presentations, Books you are reading Professional Profiles
  10. 10. • Be reachable and accessible • Effective photo and contact information • Expertise and area of practice is clear and well defined • Credible authority established • Link to all community posts – showcase expertise • Links to others = well connected • Interests give personal feeling • Activity and frequency of use establishes commitment Slide from ‘Social Media for Lawyers’ http://tinyurl.com/mx9wf8 10 Lawyer Profiles
  11. 11. Profile Best Practices • Differentiate yourself • Be Honest and transparent • Personal and Professional – know your boundaries • Set your profile on Multiple networks • Be responsive & trustworthy • Remember: All other media and company policies apply
  12. 12. Network
  13. 13. Start Building Your Network Yesterday • Joining and profile creation are just the first step: • Start early • Get involved • You get what you give • You can’t build credibility in an instant • Building a network happens over time • But it shouldn’t take all of your time – 10 minutes a day can yield a wealth of connections through outreach, posting short items, and sharing links • Maintain Relationship • Check in on your connections – Participate in their conversations • Send an occasional email/InMail
  14. 14. Searching for Connections Find Connections using the search tools Look for people who you: • Already know • Met at conferences • Had interactions with on the network
  15. 15. Expanding Your Network • Use ‘Suggested Connections’ • Connect with members with mutual interest • It is ok to connect with someone you don’t know: – Brief intro: how you know them, why you want to connect – Don’t chase – Bring value to relationship: send them links, ideas, articles they may be interested in
  16. 16. Searching for a Job • Building new relationships that can lead you to open positions • Make it known you are looking for a job – Periods of transition can be springboards to reinvent yourself – Use announcements, status updates, and Twitter to broadcast
  17. 17. You are The Brand
  18. 18. But it’s Not Just About You • Visibility on Others’ Spaces: – Participate in conversations in different networks, share your knowledge, get involved • Be Present: – Pose questions – Answer questions – Link to sources (refs) – Ethical rules still apply
  19. 19. • Blog, Blog, Blog – Blog about your passion/interest, – Point of view on decisions and opinion, legal trends, on appointments – Key: Add value – Practical How To’s: ProBlogger site http://www.problogger.net/ Showcase Expertise
  20. 20. Lead • Taking a discussion to the next level • Getting people engaged • Leading a Group – Build and empower a network – If you can inspire passion in others – that’s the hallmark of great leadership
  21. 21. Keep on Listening and Learning • Twitter • Google Alerts • RSS
  22. 22. and…Privacy is important • Share whatever you feel comfortable sharing But… • Remember that limiting your connections limits your visibility
  23. 23. All presented here is from personal experience … Thanks also to Kelly Newcomb and Ohad Reshef Twitter: @alinwagnerlahmy Twitter: @mhtweets

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