This document summarizes the values and marketing strategies associated with 5 different products: Colgate toothpaste, Converse shoes, Apple laptops, Aeropostale shirts, and books by Nicholas Sparks. For each product, the author identifies the key values they represent such as health, comfort, freedom, and acceptance. They also analyze the main marketing strategies used, including fear, perceptions of beauty, branding, product placement, and appealing to emotions. The influences for purchasing each product are then briefly explained.

1. Alex mcmahel

2. Introduction
I made this powerpoint to show my learning for
the unit. I chose five products and I am
writing about the values and marketing
strategies of each one.

3. Products
Brand
 colgate
 Converse
 Apple

4.  Aeropostale
 Nicholas Sparks

5. Values
Toothpaste: Some of the values I would associate with this
product are hygiene and health. It is associated with
hygiene because when you use the product it will help
make your teeth cleaner. It will also help make your
teeth whiter. Health is a value it should be associated
with because brushing your teeth helps keep your teeth
and gums healthy. It also helps you to not get cavities or
get a gum disease.

6. Values
Shoes: The values associated with converse
shoes are comfort, freedom, and fun. One of
the values is comfort because when you wear
the shoes they are comfortable and you feel
good when you wear them. Another one of the
values is freedom because when you wear
them, you feel in charge and you are able to
make your own decisions when buying them
because you can choose different colors. The
last value is fun because when you wear them
you are having fun and you can have fun
choosing the style of shoe you want.

7. Values
Shirts: The values I would associate with Aeropostale
shirts are freedom, acceptance, and comfort. I
think that one of the values should be freedom
because when you are picking out a shirt; you can
choose what style and what colors you want the
shirts to be. Another value I think should be
associated with this product is acceptance
because Aeropostale is a very popular brand in
the States, so if you buy them you could be
accepted by other people because you are
wearing Aeropostale. The shirts are also
comfortable to wear, so another value sould be
comfort.

8. Values
Books: The values I should associate with the
Nicholas Sparks books are love, freedom, and
comfort. It should be live because when you read
the books they are love stories and people in the
books are falling in love. The next value should be
freedom because you have the power to choose
which book you want to read and you can also
choose whether or not you need to finish the book.
The last value I thought of was comfort, because
when you read the books, you feel comfortable
because you get to know the characters and you
feel at ease with the story because you are
comfortable with the charters.

9. Values
laptop: The values I would associate with the Macbook
Pro are freedom, power, and fun. The first value is
freedom because when you use this laptop, you
have the freedom to choose what programs you
want to use and what you need to use it for. It is
associated with the value power because when you
use the laptop, you have the freedom to do things
that a normal laptop can't. You also have the
freedom to choose where you want to use it because
it is portable. The last value is fun because when you
use the computer, you have fun browsing the internet
or playing with photo booth or chatting with your
friends. You can also have fun playing music that you
can download.

10. Marketing strategies for Colgate
Toothpaste: The marketing strategy that Colgate
used in their commercials is fear because you see
a person walk up to the counter, and they have
plaque on their teeth. When they use Colgate total
though, there is not as much plaque and their
teeth feel better. The message they are projecting
is that if you don’t use Colgate total your teeth will
be unhealthy.

11. Marketing strategies for
Converse
Shoes: the marketing strategies Converse shoes
used are perceptions of beauty and ideal kids. The
first is beauty because converse shoes are cool,
and if you buy them you will be cool too. The
second is ideal kids because when see
advertisements the kids are cool and they are
wearing the shoes, so if kids want to be cool, they
should wear these shoes.

12. Marketing Strategies for
Nicholas Sparks
Books: the marketing strategy associated with these
books is heartstrings, because Nicholas Sparks’
books are sad and even though they are sad, they
make you feel good. It also draws you in so well,
that after you finish the book, you are left wanting
to read more.

13. Marketing Strategies for
Aeropostale
Shirts: The two marketing strategies Aeropostale
uses are branding and perceptions of beauty. They
use branding because Aeropostale is seen as
cool, so if you buy the product, you can be more
popular. They use beauty also because when you
buy the product, you can be seen as cool.

14. Marketing Strategies for Apple
Laptop: The marketing strategies that Apple used are
branding, product placement, and guilt. They use
branding because when you see people with the
product everyone thinks that the computer is so
cool, and therefore the person is cool. They used
product placement because if you watch a movie
and you see one of the characters with the product
you will want it. If you see it everywhere, you
would want one because it seems like everyone
has one. Guilt is a strategy they used because if a
parent sees a ad for an Apple laptop, than they will
feel guilty that their child doesn’t have one and
that it seems like all of there friends have them.

15. Influences for Colgate
Since my parents buy Colgate, I buy it
because it is the toothpaste that I am
used to using.

16. Influences for Converse
Many of my friends have Converse, and I
liked the style of the shoe, so I bought
it.

17. Influences for Apple
My friends think Apple is cool, and I agree
with them. When my dad asked if I
wanted one I said I did, and we bought
my computer.

18. Influences for Aeropostale
I never really liked shopping, but one of my friends
dragged me to the store, so I bought some clothes
and found that I liked them, so I went back to the
store. Since all of my friends liked that store and
shopped there I went with them sometimes over
the summer.

19. Influences for Nicholas Sparks
I had stolen a book from my friend, and I
started to read it. It was a Nicholas
Sparks book. I read it last year. This
year I started to read them again
because I needed to read a new genre.