We’re everywhere. We now have the technologies to be social, everywhere. Social media has become our second skin. It enables us to connect with others, wherever they are. To obtain the information we need, whenever we need it. And to make our voice heard. Whether we’re 5, or 75, all of us now have the skills sets to put social media to good use. We all know how to use the tools to obtain information, entertain ourselves, and use them as empowering technologies of life.Or do we?I believe we are reaching a stage of disconnect in our relationship with social media and the Internet in general. This presentation is a call to action for a new literacy – a digital literacy – that we need to learn in addition to our ability to read and write. I believe this literacy is as important as our ability to read and write if we wish to put these technologies to good use.
The read write web starts to get traction
My son was born with the read/write web. I embraced it innocently, like any other parent.
I started to explore the other platforms. Lured by the ability to say everything, without the need for intermediaries.
I entered a veritable virtual community. Similar to what must have happened at the time of the WELL, when Rheingold coined his much quoted term.
By the time I started my research, I had assembled around me a vertiable set of social media tools, that I used for different purposes. Educative, entertainment, personal networking.
I started to think about the technologies I was using daily. I realised that we had moved from the broadcast era. And that shouting was not going to work any more.
We are dealing with intensely disruptive technologies. Whose main, all pervasive purpose is social, but micro-social. This provides a huge barrier for people engaged in one-way broadcasting – from educators to marketeers. YOU MAY WELL HAVE A VALID MESSAGE TO CONVEY. BUT PEOPLE MAY NOT WANT TO LISTEN TO YOU ANY MORE. THIS IS ABOUT POWER AND CONTROL.
Mark Preinsky’s seminal text has probably thrown up a barrier that is more permeable than we think. We are assuming that Generation Y has all the skills necessary to put techologies to good use; and that people born before 1981 will struggle to make the leap of faith. Both of these assumptions are flawed.
Stewart Brand’s Information wants to be free mantra vs ‘Show me the money and I will believe you that this stuff works in a capitalist system’.
Who is making money online?
Who do you do when your customer has the potential to know everything about you, your organsiation and your brand? The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. Changing landscape:commercial data collection by advertisingconsumer sites and interactive mediaself-disclosure in the social websurveillance of file-sharersprivacy in the age of the internetcivil watch-surveillance on social networking sitesnetworked interactive surveillance in transnational spacedigital technologies fundamentally alter a society which uses themMarketers cannot translate old thinking. Marketers who need to change from decision maker to CURATOR is very hard. Difficult logistically, mentally.. Paradigm shift TOO radical. To become a curator of conversations. What happens when your customer has all the information about you, your competitors, your staff...Debunk the myths. http://strategyworks.wordpress.com/2011/03/30/15-social-media-myths/
But it’s free, isn’t it? Why should I pay for content?Who are the free-riders? Is all cultural content deemed to be free for ever?Is there such a thing as a free ride?
The Arab Spring has had a visible impact on the way old media relates to social media as a credible source of citizen journalism – to the extent that it is embedding it in its core business model.
Participatory media connects activists. It does not make them revolt. But it sure helps.Polarisation is the name of the game. Utopia vs Pessimism.Homophily may breed extremism http://www.spectator.co.uk/print/essays/3731248/to-become-an-extremist-hang-around-with-people-you-agree-with.thtmlhttp://www.youtube.com/watch?v=SgjIgMdsEuk&feature=player_embedded#!
The Cameron / Clegg Government has embraced social media in the same way the Obama administration did with Washington.gov. This shouts Yes we can, open government,
Cameron first embraces social media, then tries to put the blame on the technology for the August UK riots"when people are using social media for violence we need to stop them.“ SURVEILLANCE SOCIETY. HOW DO YOU KNOW THAT PEOPLE ARE USING IT FOR DOING SOMETHING CRIMINAL?
Fuchs says: “The UK riots are not a “Blackberry mob”, not a “Facebook mob” and not a “Twitter mob”; they are the effects of the structural violence of neoliberalism and capitalism. Capitalism, crisis and class are the main contexts of unrests, uproars and social media today”. http://fuchs.uti.at/667/
WallStreet .Smart Mobs. Wall street. Technology has shaped the way digital natives do everything. Globalisation. We are moving to new models of protest. Nodes and cities prepared to march.
We are told to share.. But with whom? Is We Media simply being exploited? Whom can we trust? If our peer trust is still being turned into profit for someone?How do we bridge the gap between ‘information needs to be free’ and ‘we need to make a living from our talents, our creative capital?’And how can we prepare a generation with less chances of careers, fixed jobs, safety, life without a trampoline of pensions? When there is no faith in the financial world?
NETWORK AWARENESS (FROM RYAN)A great adjustment in human affairs is underway. The pattern of political, commercial and cultural life is changing. The defining pattern of the emerging digital age is the absence of the central dot. In its place a mesh of many points is evolving, each linked by webs and networks. This story is about the death of the centre and the development of commercial and political life in a networked system. It is also the story about the coming power of the networked individual as the new vital unit of effective participation and creativity.Empowerment of users with a high degree of control or authority, the enabling of users to develop human relationships with other users and participate in communities.
Are we losing our real life social skills? That we can only mediate our lives through screens?
The long tail. Where niche is sustainable. Where the business model is turned on its head. But where the customer becomes king.. http://www.briansolis.com/2011/08/smart-business-social-business/
Rheingold. http://blogs.hbr.org/now-new-next/2008/10/the-importance-of-social-media.htmlWhen I first faced students in a classroom, I was surprised to discover that the mythology I had believed about "digital natives" was not entirely accurate. Just because they're on Facebook and chat online during class and can send text messages with one hand does not mean that young people are acquainted with the rhetoric of blogging, understand the way wikis can be used collaboratively, or know the techniques necessary for vetting the validity of information discovered online. Just as learning the alphabet requires further education before a literate person can compose a coherent argument, learning the skills of effective social media use requires an education that today's institutions and teachers are ill-prepared to provide.
http://demos.co.uk/files/Truth_-_web.pdf?1317312220509 teachers of kids 12-18No fact checks on information accessedAesthetics over quality (sites I like the look of)No teaching on reliability of informationInternet teaching & learning is fundamental to pupils’ school & personal livesTeachers worried about digital skills Misinformation, propoganda, conspiracy theories brought to classDigital fluency needs to be brought into classroom Teachers undermined in teaching
Skills and knowledge to make informed judgements.
Learning the skills of effective social media use requires an education that today's institutions and teachers are ill-prepared to provide.
FEB 2011. “My fellow co-learners”Most people know me from cyberspace and assume that I live there. “I do spend many hours a day online, but what they don't know is that my body is sitting outside, with my bare feet in contact with the earth. I don't know that I could live in any other way.”
ALL OF THESE LITERACIES : SOCIAL + TECHNICAL SKILLS NEED TO WORK TOGETHERATTENTIONNetVibes to organise information in synch with our goals. That implies prioritisation, cultivating a habit, knowing what we are supposed to pay attention to compared to what we are paying attention to now. Turn information overload into knowledge with discipline.NETWORK AWARENESS: Personal Trust Networks. Vested in people we know and respect, or don’t know and trust.PARTICIPATION:We need to encourage people to cultivate and use personal learning networksCRAP DETECTION: SEARCH AND CREDIBILITY SKILLSWith power of co-learning comes responsibility. We can still get students to compete while collaborating, to aim to excel within their community.Infotention. News Radars. Multitasking and distraction. Balance between synchronous and asyncrhonous media, in the spirit of collaboration we deploy at Rheingold U.
Suz Burroughs.Or, I am an Instructional Designer if you want to get official.I design/develop/deliver training, consult on internal learning management products, and do research. I am working on ways to measure elusive informal learning, support contemplative studies and executive development programs, teach design thinking as a part of our Innovation faculty, and design/develop online learning programs including multimedia and social media. Lately, I am working on NFC learning objects/experiences as well, which is fun funfun. In my spare time, I teach kids who are first generation or digital divide as well as young underrepresented engineers design thinking and product development skillzZZ.
We need to embrace a ‘new culture of learning’. Technology affords and enables but is not the impetus. The impetus is to enable learners to learn in some ways that are old, and others that are now possible because of the social web.Learner-centred. Technology affords this. Set up your own personal learning newtosrks and conect to the web and other people. Affordable. But when you have had 30 people in a classroom for an hour, maybe we can put the learner at the centre. We have the capability to give power and respoinsibilitly to the leanrens – their own interests – to fire up their enthusiasm about what they need to learn. (like me) social, peer to peer , co-learners, people embrace this.There is an opportunity to help each other learn and take responsibility for this. We are not just confined to textbook and classroom but have all resources that the network affords us.
There are new ways of learning. We need to get kids to ask questions again. Rather than digging our head in the sand, and penalising students for using Wikipedia, we should be looking at the affordances of the technologies to get us to lean quicker, in collaboration with our co-learners.
A solution to a new / old problem.Collaboration is already happeningWe are not doing marketing any more. We are socialising. If you give up marketing, you have to get better at socialising.Twitter and customer service IS socialising.Peer advocacy more important.
http://www.theatlantic.com/technology/archive/2011/10/in-praise-of-bad-steve/246242/We are still at this dangerous, transitional phase. Where most of what we enjoy is the fruit of mavericks and outsiders. Some of whom have found their place in the Googles & Apples of this world.This is an ORGANIC process. Not mechanical.Steve Jobs was a good man who loved and was loved, and earned every accolade he's garnered. But he doesn't deserve a hagiography, and I doubt he would have wanted one. Apple wasn't built by a saint. It was built by an iron-fisted visionary. There are a lot of geniuses in the world, and a lot of aesthetes. But that's not enough. Sometimes it takes Bad Steve to bring products to market. Real artists ship.
Jacob wants to draw cartoons. He does not see his future in an office. He is working on a project called Virtual Valletta.When we walk around Valletta, I tell my son to look up. Because that is where most of the beauty lies.Perhaps we need to do the same thing. If we are not to miss the wood from the trees. Or learn how to focus on what is relevant, and ignore what isn’t.And find our tribe of people. Wherever they happen to live. Whatever they want to be.
We need to teach children to THINK FOR THEMSELVES. We have to teach our children how to question properly what they find on the Internet. Whether a book report at school. We are all CONSUMERS of INFORMATION.
Who are WE?Digital natives vs Digital MigrantsTribes and MobsDreamersActivistsEnthusiastsCustomersLearnersNetworks (good and bad, Al-Qaeda is a network)Networked individualsWhere is Everywhere?Surveillance society. Being watched online. Digital footprint for ever.On a Tablet, on mobile, on my laptop, In war-thorn places and lonely citiesGeographically dispersedTribally connected