The proposed music video would be a performance/concept-based video inspired by other rap videos such as "DJ Khaled – I'm On One" and "Wiz Khalifa – On My Level". It would be filmed mainly indoors in a dark room with subtle lighting and feature the artist rapping directly to the camera alongside other actors. The main concerns are securing a location and ensuring the editing skills are up to professional standards.

1. Alex Clare
Music Video
Concept paper
Song – On my level
Artist – Wiz Khalifa
Director – Me, Alex Clare
Proposal/General Concept
The music video type is a rap video, there are a few music videos that are influences to my ideas,
and for example Wiz Khalifia on my level and work hard play hard. But I couldn’t make a music video
to the same quality as Wiz because of the money issue.
The target audience I am aiming for are people who listen to rap music and enjoy fast upbeat music.
My video will be a performance/ concept based video
I am not sure what camera I would be using, would probably be a rented one from college
We will film mainly indoors but could end up going outside at some point. Would most likely
depend on the weather
The video will be filmed in a normal light setting, nothing to bright.
The videos that have given be inspiration are:
DJ Khaled – I’m on one
Wiz Khalfia – On My Level
Wiz Khalfia – Memorized
Lil Wayne – My Homies Still
Setting -I would follow how the rappers set their videos out. I would film my video in a dark room
with some suttle lighting in the corner so you can obviously still see what is happening, rap videos
are also set in cars, pool side, in urban locations as well (concrete jungle).

2. Genre Convention - In rap videos rappers tend to more or less wear all the same sort of clothing, for
example they wear big baggy jumpers, where the pants low (shorts/jeans). Some rappers have their
own clothing range and tend to wear that. For example Wiz Khalifa wears Taylor gang clothes, Lil
Wayne wears Truck Fit. But if a rapper doesn’t have their own clothing ranges they normally wear
well know expensive brands. Eg: Ralph Lauren. Furthermore every rapper wears some sort of
jewelry, for example they wear big expensive Rolex watches, and necklaces and bracelets that are
normally either gold or silver full of diamonds. Also hats/snap backs are a big part of the rapper
scene because more or less every rapper wears them
Camera – Most rappers rap directly to the camera, and the cameras are constantly sweeping the
room showing what is happening and zooming out to show everyone in the room and then zooming
back in to show the rapper, rapping or whatever he is doing.
Crew:
Director/producer – Chris
Camera man – me
Editor – me, Chris, Jack and Danny
Actors – Jack, Danny
Concerns:
Location
If my editing will be up to a good standard

3. Knowing how to use all the kit properly